If you don’t have video in your content mix, you’re missing out. It’s simpler to make than ever, and people really want to see it. (A 2014 Levels Beyond survey found that 51% of millennials would rather watch a video than read.) Now is definitely the time to dive in. But we know you might be a little intimidated (or overwhelmed) to start, and you probably...

This article originally appeared on Column Five. A lot of people want to know how to make infographics. We’ve made over 4,000 infographics for tons of companies over the last decade, so we know a thing or two about it. Most importantly, we know it’s not enough to make an infographic; you need to make a great infographic. But too often we see people...

This article originally appeared on Priceonomics.. Memes have received a lot of attention following the surprising outcomes of elections across the globe in 2016—and the fiercely fought campaigns leading up to them. Sharing images and making cultural allusions were both common activities long before getting into heated political arguments with family...

This article originally appeared on Column Five. If you want to tell a powerful story, data is the way to go. Whether it’s proprietary data, industry research, or public data, there are compelling stories all around. But even the best data story can lose impact if it isn’t presented the right way. That’s why it’s so important to choose the right data...

This article originally appeared on Marketo. Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates Holidays Company news Current events Trends Conferences They stick to their calendar and publish regularly....

This article originally appeared on Column Five. Data visualization is an incredibly valuable tool for marketers. It helps you communicate important insights in a visual way, helping you deliver your message more impactfully. But not everyone does data design right—even if they say they do. A good data visualization agency knows data is about more...