News, Search Engine Optimization (SEO) & Pay-Per-Click (PPC)
4 followers 28 articles/week
Dominate search results with your SEO dream team by Edna Chavira

Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you through the proven strategies to build a dynamic and scalable SEO program. You’ll discover how a well-structured team can overcome and outperform unpredictable algorithm updates and dive...

Fri Apr 19, 2024 22:01
5 alternatives to the missing Page Timings report in GA4

Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time.  The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize....

Fri Apr 19, 2024 18:09
7 ways to elevate your responsive search ads

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is sometimes more ...

Fri Apr 19, 2024 16:15
How to set and manage PPC expectations for teams and stakeholders

Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations...

Fri Apr 19, 2024 16:15
Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating...

Fri Apr 19, 2024 14:20
Meta could launch Threads ads this year

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or...

Thu Apr 18, 2024 22:24

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