For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher...

President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t divest, app stores will no longer...

Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtained and reported on first by CNBC. A new reality. Google has been cutting costs and staff...

Dynamic Product Ads, the newest addition to the Reddit shopping suite, is being released into public beta. This solution allows you to reach potential customers while they’re actively researching, discussing and deciding what to buy. Why we care. Reddit is already benefiting from additional Google Search visibility, which means Reddit...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform.  ...

Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies...