Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Latest articles

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Please visit Search Engine Land for the full article.

The rise of reputation experience management

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes. Please visit Search Engine Land for the full article.

Google brings bidding to Local Services Ads

Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article.

Bing applies AI and natural language models to autosuggest, People Also Ask

Intelligent answers and semantic highlighting are also rolling out to more markets. Please visit Search Engine Land for the full article.

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit Search Engine Land for the full article.

We’re hiring a new content lead for Search Engine Land and SMX

It’s a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals. Please visit Search Engine Land for the full article.

Google opens the source for its robots.txt parser in Java and testing framework in C++

The new releases are from Google’s Search Open Sourcing team. Please visit Search Engine Land for the full article.

Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Please visit Search Engine Land for the full article.

Here’s why you need to attend SMX

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Please visit Search Engine Land for the full article.

Women in search: Why allies and networking are critical

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Please visit Search Engine Land for the full article.

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