Since 1981, The Blue Note Jazz Club is considered one of the world’s most premier jazz clubs. I sat down with the club’s Director of Marketing and Publicity, Jordy Freed, to discuss what role Facebook ads play in filling seats. Jordy was quick to remind me that Blue Note was much more than the hallowed space that occupies a quiet corner of West 3rd...

Why not take it from the horse’s mouth? A couple years ago, the CMO of a major restaurant chain called me in a midnight panic. A server got fired for complaining about their new uniforms. So he ranted about getting fired on YouTube. Unbeknownst to management, he had 40,000 YouTube followers. Should they respond to him or ignore it? Common sense is...

According to the Pew Research Center’s 2014 social media report, there has been no growth from 2013 in Facebook usage among U.S. adults polled, while Instagram has risen considerably. Pew surveyed 1,597 U.S. adults who use the Internet, finding that 71 percent of them used Facebook — the same percentage reported last year. Meanwhile, Instagram grew...

While Facebook may be gaining ground on Google in video publishing, the social network is seeing its market share of social logins cut into by the search giant. Janrain’s Q4 2014 social login report shows that while Facebook is still the dominant way people log in to websites, Google is closing in. Facebook lost 3 percent of its social login market...

How serious is Facebook about video? The company just made its second acquisition this week, this time purchasing San Diego-based video infrastructure firm QuickFire Networks. Financial terms of the deal were not disclosed. QuickFire CEO Craig Lee confirmed the acquisition on the company’s website: QuickFire Networks was founded on the premise that...

December is one of the busiest months of the year for any brand on Facebook, so it’s no surprise that a top mobile provider and a leading retailer were among Socialbakers‘ most socially devoted pages in this time frame. According to the Facebook Preferred Marketing Developer, Verizon and Walmart were the most devoted brands on Facebook, responding...