Inside Facebook

Tracking Facebook and the Facebook Platform for Developers and Marketers

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How the Blue Note hits the high notes with Facebook fans

Since 1981, The Blue Note Jazz Club is considered one of the world’s most premier jazz clubs. I sat down with the club’s Director of Marketing and Publicity, Jordy Freed, to discuss what role Facebook ads play in filling seats. Jordy was quick to remind me that Blue Note was much more than the hallowed space that occupies a quiet corner of West 3rd...

How Facebook says you should handle a social crisis

Why not take it from the horse’s mouth? A couple years ago, the CMO of a major restaurant chain called me in a midnight panic. A server got fired for complaining about their new uniforms. So he ranted about getting fired on YouTube. Unbeknownst to management, he had 40,000 YouTube followers. Should they respond to him or ignore it? Common sense is not...

Pew report: Instagram use growing quickly, Facebook stagnant

According to the Pew Research Center’s 2014 social media report, there has been no growth from 2013 in Facebook usage among U.S. adults polled, while Instagram has risen considerably. Pew surveyed 1,597 U.S. adults who use the Internet, finding that 71 percent of them used Facebook — the same percentage reported last year. Meanwhile, Instagram grew...

Q4 social login report: Facebook losing ground to Google

While Facebook may be gaining ground on Google in video publishing, the social network is seeing its market share of social logins cut into by the search giant. Janrain’s Q4 2014 social login report shows that while Facebook is still the dominant way people log in to websites, Google is closing in. Facebook lost 3 percent of its social login market...

Facebook acquires video platform QuickFire Networks

How serious is Facebook about video? The company just made its second acquisition this week, this time purchasing San Diego-based video infrastructure firm QuickFire Networks. Financial terms of the deal were not disclosed. QuickFire CEO Craig Lee confirmed the acquisition on the company’s website: QuickFire Networks was founded on the premise that...

Infographic: Verizon, Walmart among most socially devoted brands on Facebook in Dec. 2014

December is one of the busiest months of the year for any brand on Facebook, so it’s no surprise that a top mobile provider and a leading retailer were among Socialbakers‘ most socially devoted pages in this time frame. According to the Facebook Preferred Marketing Developer, Verizon and Walmart were the most devoted brands on Facebook, responding to...

Facebook’s Fred Leach explains: Going beyond the Like

Here’s one from the archives of the Adobe Summit, where thousands of Adobe Marketing Cloud users get together annually for learning and partying. Fred Leach (not pictured), who leads Monetization Analytics of Measurement Research, Development and Partnerships at Facebook, spoke at the Adobe Summit, and here are a few takeaways from his presentation. Most...

Facebook: Video posts have increased 3.6X year-over-year

Over the past few months, Facebook has worked to make native video (not linking to Vimeo or YouTube) a primary vehicle for brands and pages. The company announced new statistics today, showing that over the past year, the number of video posts per person has increased 75 percent around the world and 94 percent in the U.S. The amount of video posts by...

Facebook admins can choose to have map, ratings on page

Some Facebook place-based page admins are seeing an option to add a map of their business area, as well as check-in and rating data on their page. Inside Facebook reader Matteo Gamba noticed this recently. While pages have had maps, ratings and check-ins for a while, this feature allows admins to toggle it on or off. Readers: Have you seen this?

WhatsApp hits 700M user mark

WhatsApp, the messaging app owned by Facebook, is building to scale. Its CEO and Co-Founder, Jan Koum, announced that there are now more than 700 million people around the world using the app. Additionally, every day, users send more than 30 billion messages. Koum posted about the milestone on Facebook: I hope you all had a happy and peaceful holiday...

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