Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology--such as machine-learning and artificial intelligence. Read the full article at MarketingProfs

Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. Read the full article at MarketingProfs

Digital asset management software can put an end to many day-to-day frustrations--from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... Read the full article at MarketingProfs

As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. Read the full article at MarketingProfs

As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior? Read the full article at MarketingProfs

Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. Read the full article at MarketingProfs