Seth Godin's Blog on marketing, tribes and respect
21 followers 7 articles/week
Important change is systems change

Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system usually comes out ahead. Once we see...

Fri Jul 26, 2024 12:07
A bowl of rice

It’s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And it’s cheap. The amount of time the typical person needs to...

Thu Jul 25, 2024 11:42
The two bicycle errors

Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike is so difficult. When we’re not good at it, it’s obvious to...

Wed Jul 24, 2024 12:20
Doing it step by step

I was surprised to discover that for many AI questions, if you add, “please figure this out step by step,” the AI will provide a dramatically more accurate and useful answer. This works on simple questions like, “how many times does the letter ‘r’ appear in the word ‘strawberry'” to much more complex issues. It probably won’t surprise you...

Tue Jul 23, 2024 11:56
Patterns and chaos

Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to find patterns. We need humility to accept the chaos.

Mon Jul 22, 2024 11:46
Hungry (vs. not full)

If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for more.) Keeping something...

Sun Jul 21, 2024 11:37

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