Seth Godin's Blog on marketing, tribes and respect - RSS Feed

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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Everyone is rational

But if that’s true, then why don’t we all agree on the right next step? It could be because everyone has a different experience, different data and different goals. Or, it could be that you are the only one who’s rational. And it could be that we all like to tell ourselves we’re doing the right thing, but ultimately, all we can do is make choices...

Bad Company

The arc of institutions, including governments and corporations, particularly public ones, bends toward short-term thinking, bullying, anti-competitive behavior and laziness. The antidote is persistent vigilance and heroic leadership. The organizational math is compelling. When a toxic employee shows up, it might be easier to simply work around...

Can you see it?

Do you notice that you’re dressed dramatically differently than everyone else at the event? That you’re driving at a different pace than everyone else? That your question at the end of the talk lasted four times longer than anyone else’s? That your band’s new single is half the volume of everything else that’s being...

“You’re not that good”

These are the three problems with creative work. The first is that when we begin, we’re not that good. This is a fact. The breakthrough for anyone on this journey is adding the word “yet.” It doesn’t pay to pretend that we’ve figured it out before we have. It’s counterproductive to adopt a brittle attitude in the face of criticism....

Identity is often used against us

Identity feels permanent, powerful, emotional and fragile. Identity has been used to unite college alumni (“we are!”), political factions and groups of all kinds. Criticism is not in short supply, especially lately, and criticism aimed at us, at our core self, is particularly hurtful. “I don’t like you,” is hard to...

All things being equal

Those are four words that are often overlooked when we focus on the rest on the sentence instead. “All things being equal, pick the cheapest option.” Or, “All things being equal, go with the one that creates new opportunities.” Or perhaps, “All things being equal, stick with what you’ve got.” The thing is, all things are rarely...

The plan for day 100

What do you want to be doing 100 days from now? What change do you seek to be making? With which skills? Surrounded by which people? For that to happen, day 99 will need to be different from today. And so will day 98. In fact, so will tomorrow. If we keep focusing on ‘what’s next’ we might never get around to doing the work we need to do to...

Perfect is not the same as perfectionism

Perfectionism is a cudgel and a way to hide. Perfect is the often-attainable outcome of meeting spec. “That’s perfect!” says the delighted patron. Modern perfect: A plane that doesn’t crash, a bus that leaves on time. Surgery that fixes a broken valve and a computer program that doesn’t cause a kernel panic. These are the building...

“What’s the hard part?”

A useful way to get in sync. “What’s the hard part” is a question that everyone on the team should be able to answer. But you won’t find out unless you ask the question. You might discover that many people think the hard part is directly related to what they do all day. And you might discover that some people insist that the hard...

Fixing Zoom calls: Looking better and feeling better

It’s time to get serious about how we show up in remote meetings. For a year, we slogged through it, but it was exhausting. Not only did we feel lousy at the end of the day, but other people rarely saw us at our best. Now that it’s clear that the nature of work and meetings has changed forever, perhaps this is a good moment to embrace...

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