Seth Godin's Blog on marketing, tribes and respect - RSS Feed

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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Reimagining cities in a few simple questions

What would happen if public transportation were free? What if it were paid for by congestion pricing, digitally implemented? What if public toilets were safe, beautiful, well-appointed and consistently maintained? What if there were a tax on empty storefronts, payable after three months of vacancy? Shortly...

Don’t know, don’t care

Clients and customers can be frustrating. Perhaps they don’t know what you know. Perhaps they don’t care. It’s possible to educate and inspire. It might be more productive to find the few that want to go where you do.

Get/Want/Have To

Get to, want to and have to are an endless braid. How much of our time do we spend on each? Have to is often up to someone else. The things we’re required to do by the system or the people in it. Get to is a matter of perspective. Trust and health and leverage and privilege allow us to do certain things that others might...

Population and big innovations

It’s tempting to embrace the meme that the best way for humans to solve the big problems in front of us is to increase the population, perhaps dramatically. The thinking goes that people are the ones who can solve problems, and more people give us more problem-solvers. This doesn’t hold up to a reductio ad absurdum analysis: clearly, a population...

The coming ubiquity

The fuss about AI might be mis-focused. It’s easy to point to a computer-created essay, song or illustration and find the defects or errors. Given hard work by 1,000 trained people, it’s likely that a human could make something more useful or inspired than a computer could. But the real impact of AI isn’t going to be that it regularly...

New ways to codify purpose

And then what happens? Many small businesses start with generosity and good intent at their core. But it’s a rough ride, and especially when outside funding is involved, it’s easy to get seduced by the bright lights of Milton Friedman and an obsession with short-term profits. Over time, purpose starts to fade. The urgencies and...

Hobson’s choice

…is no choice at all. The stable owner gets to pick which horse you get. Take it or leave it. Some people prefer this. It means that we’re off the hook and not responsible. It relieves us of the emotional labor of choice. Let someone else worry about it… And so we give up our agency and our freedom, simply to avoid responsibility....

Pay what you want

It’s a fascinating payment model. For digital goods and other transactions where the marginal cost of one more sale approaches zero, “pay what you want” exposes how complicated the story we tell about money can be. When we add in the charity component, it becomes even more layered. The Best of Akimbo (volume 1) is now available as a pay-what-you-want...

Grandiosity as a form of hiding

A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value. A non-profit that seeks to create “fairness and equity” can also fall into a non-specific trap. Far more...

“What do you do around here?”

There are lots of useful, honest answers. Some might include: I do what I’m told I challenge the status quo I show up on time I solve complicated problems I absorb nonsense and create calm for others I raise our standards I help people feel seen I’m steady ...

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