Seth Godin's riffs on marketing, respect, and the ways ideas spread.
6k followers 8 articles/week
By association

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney gets more of the benefit of the doubt. Even if all they did was bring coffee to someone. But, if that person was one of the hundreds laid off yesterday as a result of Apple shuttering their...

Wed Feb 28, 2024 12:54
(Free) subscription drive

Every four years, give or take, I make a big but cheap ask: Consider subscribing to this blog. If you’re already a subscriber, please ask five colleagues or friends to subscribe. It’s free. You can subscribe by email by putting your email address in the little box. Click below if you’re reading this in an email, then enter your...

Tue Feb 27, 2024 18:52
What are the stakes?

How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with $100 chips. Do the high rollers have more fun? Are they more engaged? It’s natural to imagine that bigger swings matter more. That a bigger audience means our standup needs to be better, or a bigger investment is...

Tue Feb 27, 2024 11:49
The close proximity gap

One of the unmentioned causes of division in much of our culture happens because of the shift in expectations and rules when we begin to live in close proximity to one another. In a non-crowded setting, the default is independence. The expectation is that you can drive as fast as you like, do whatever you like with your land, say anything...

Mon Feb 26, 2024 11:16
The grey goo

If we take a big enough dataset… Add to it machine learning and autotune and the race to fit in and reach the masses… We end up with a relentless march toward mediocrity. Mediocre is another word for average. It has always happened as industries matured (whether it’s Motown or blenders). But then, often, a human being...

Sun Feb 25, 2024 11:52
A transformative summer

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months where there’s a chance to reset and to grow. ...

Sat Feb 24, 2024 13:43

Build your own newsfeed

Ready to give it a go?
Start a 14-day trial, no credit card required.

Create account