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Michael Brenner on Content Marketing, Strategy and Social

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The Resurgence of AR and VR Content in a Post-Pandemic World

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images...

5 Consumer Behavior Trends Marketers Are Watching in 2021

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers...

The One-Person Marketing Plan for Startups

If you’re researching how to market your business, odds are you’re finding lots of information about marketing plans that require big teams and equally big budgets. But as a startup founder, you know neither of those are realistic for your brand. Well, it ain’t easy going it alone — that’s for sure. But it’s not impossible. And if you’ve already launched...

Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does...

The Complete Guide to B2B Pricing

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase, many companies are admittedly not prioritizing their pricing strategy. Our guess? The complexity of the process gets in the...

How to Showcase Your Company Culture on Social Media

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract...

Carla Johnson on How To Rethink Innovation For CMOs and Businesses Today

A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees...

10 Innovation Podcasts That Will Foster Growth

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and...

On-Line Events on Twitter: Long-Live the Tweetchat

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking...

The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product...

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