16 Demand Generating Content Formats That Aren’t a PDF

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changing. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little flat. The good news is, there are lots of other content formats to play with...

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How to Review the Capabilities of Your Marketing Agency

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities...

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Essential Tips and Tools for Researching Your Next Content Campaign

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned, or can be followed up on. However, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers always do research and there are many different...

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Get Your Content Engine Running Before Hiring A Fractional CMO

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine....

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.  In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi, Banking Analyst and Principal at Celent, was a total home run over the fence (a spectacular...

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How To Rebrand Your Business: 9 Smart Steps

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed target market, or help keep...

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The Cost of Bad Content Marketing

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy, bad content costs B2B companies $50 billion. And that’s just B2B companies. Consumer brands make...

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How B2B Marketers Can Get More Leads from Content in 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on how to...

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10 Reasons Why You Need A Weekly Blog Writing Service Now

In an era filled with content and amazing internet rabbit holes, only the brands that can manage to stay front and center to their target audiences make a lasting impact. And that means y0u gotta show up on search, people! According to our own research, 60% of corporate websites don’t create enough content to stay ahead of their competitors in search...

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8 Ways Content Experience Drives Revenue Growth

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick...

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