For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position, scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies...

B2B buyers are increasingly turning to third-party content to guide their purchasing decisions. In fact, Gartner estimates that up to 60% of buyers will seek out content from independent sources before making a purchase by 2025. This content includes independent reviews, expert blogs, and industry reports that offer valuable insights from external...

Ever heard of the phrase, “Work smarter, not harder”? The days of posting on social media all the time to help viewers engage with your content are in the past! Right now, posting smartly is the move, with content that grabs attention, resonates with your audience, and encourages them to interact. Want to create engaging content? You have to connect....

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving...

Social media is one of the best tools nonprofits have for promoting events and spreading the word about fundraising campaigns. By generating engaging content online, your organization can easily expand its reach, increase event registration numbers, and obtain more revenue for your cause. This is especially true when advertising auctions. To boost...

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. Following this event, I asked Molloy to share what she discovered during some of the Summit’s...