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Michael Brenner on Content Marketing, Strategy and Social

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The Future of Digital Marketing: Predictions for 2022 and Beyond

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful...

The ROI-Driven Guide to Content for Email Marketing

Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great content for email marketing is one of the most effective ways you can encourage...

Improve Your eCommerce Experience with These CX Metrics

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stand up against the competition. Speaking of competition, there is one thing...

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Better yet– customers are searching the web for solutions to their problems all the time. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. You are in charge of your personal...

18 Content Promotion Tools for Every Strategy

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for content promotion...

How to Create Great Whitepapers

Whitepapers sometimes get a bad rap in the content marketing world as being super-technical documents best suited for equally technical companies and industries. But this perception is outdated. Today, all kinds of companies are producing whitepapers that help customers solve problems, drive leads and conversions, and demonstrate expertise. Demand...

How to Ace Customer Acquisition with Content Marketing

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated...

7 Lead Management Tools That Will Save You Hours

Successfully managing leads often feels like a monumental task. Leads are great, but there’s a long road between a lead and a sale. Managing your leads during the process can be overwhelming. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long...

8 B2B Marketing Books To Add To Your Reading List

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations. That leaves B2B experts scraping the barrel for resources or adapting B2C content to apply to them...

How to Setup Your Company Blog For Success

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the...

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