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Michael Brenner on Content Marketing, Strategy and Social

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Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of...

Measure the ROI of Account-Based Marketing

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization...

Your Complete LinkedIn Marketing Strategy

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed...

10 Kanban Board Examples for Marketing Teams

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. At the heart of this framework lies the Kanban...

Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. They are also looking for ways to drive growth with existing accounts...

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. Unlike other methods of marketing, content marketing...

The Virtuous Cycle of How Marketing Engagement Increases Leads

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. Businesses with highly engaged audiences receive lots of likes, comments,...

Q&A with Michael Brenner: Content Recovery and Virtual Event Strategies in a COVID-19 Era

We recently sat down with Michael Brenner, CEO of Marketing Insider Group, for a Q&A around COVID-19 and its impact on the marketing industry. Brenner discussed where teams should be allocating resources, how content programs should be shifting and ways the pandemic has impacted event strategies for brands. As the industry landscape changes daily,...

10 Secrets To Help You Succeed In B2B Content Marketing

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing...

The Tidal Wave Technique to Increasing Your Blog Traffic [Ultimate Guide]

Surf’s up. But are you ready to ride the wave? Many marketers struggle to attract more visitors to their website that are relevant and engaged. But we’ve found a new way to tap into the powerful forces of human nature. Turns out, going with the flow is easier and more effective. There are some effective techniques you can use to increase blog traffic....

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