When you think of Artificial Intelligence (AI), what comes to mind? Westworld hosts? Terminators? HAL from 2001? How about Social Customer Service? Throughout recent memory, Hollywood and pop culture have been preparing us for an AI takeover, however the real…The post How Social Studio Uses AI To Keep Your Customers Happy appeared first on Salesforce...

Marketing Beyond the Marketing Department As a marketer, you are probably challenged not only by planning, building, and tracking campaigns, but also by executing your vision and strategy — all while maintaining brand standards and consistency across every aspect of…The post Awesome Email, Sent from Everywhere appeared first on Salesforce Marketing...

The customer experience is the sum of every interaction people have with your brand — and that experience could be your next competitive differentiator. Positive, consistent experiences lead to more satisfied customers — customers who spend more money, are more…The post Own Your Customer Experience Beyond Marketing appeared first on Salesforce Marketing...

This week, we look at how Facebook’s users visit the platform daily, the growth in search advertising on smartphones, and second-screening during major TV moments. During Facebook’s last earnings report, the platform continued to show very healthy user growth —…The post Advertising Insights: Facebook DAUs, Search on Phones, Second-Screening appeared...

This week we shine a spotlight on Facebook’s Q4 earnings, AdWord’s contribution to revenue, and the usage of Facebook and Twitter in a week. Facebook had yet another great quarter. Many people know about the expansive user base the brand…The post Advertising Insights: Facebook Achieves Success in Q4 Earnings appeared first on Salesforce Marketing...

This Valentine’s Day, you’re probably leaving the office to enjoy a romantic dinner at a trendy new restaurant with your sweetheart or perhaps going home to a bottle of wine and heart-shaped pizza with your girlfriends. No matter your post-work…The post Why You Should Fall in Love with Google Advertising this Valentine’s Day appeared first on Salesforce...