Think of a high bounce rate like a quick handshake—it can be good or bad depending on the context. Bounce rate is a key metric that shows the percentage of visitors who land on your site and leave without clicking through to another page. It’s like a snapshot of first impressions. In some cases, a high bounce rate could be positive. For instance, if...

The shelf life of online content can be as short-lived as an avocado on a sunny counter. Content that feels fresh today may quickly overripe, losing its appeal and effectiveness. But staying on top of your updates isn’t as straightforward as it sounds. As content creators, we know that refreshing your content is a lot more than upkeep. It’s a key strategy...

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to...

Ever felt like the digital marketing world is spinning just a tad too fast? You’re not alone. Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. But, let’s hit pause for a second. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually...

Looking to climb the SEO ladder? With over 68% of online experiences starting with a search engine, mastering how to write SEO content is essential for anyone aiming to boost their website’s visibility and engage more effectively with their audience. In this guide, we explore the art and science of SEO content creation in four simple steps. You’ll...

If you haven’t heard, the powers-that-be in the marble halls of governance are putting the kibosh on TikTok. While it may seem like the end of an era for the first explosive social video sharing platform, it’s worth noting that TikTok has paved the way for a new wave of social media platforms that will continue to shape branding and marketing. Despite...