SEO Blog by Ahrefs

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10 SEO Myths You Should Ignore

Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO… Read more › The post 10 SEO Myths You Should Ignore appeared first on SEO Blog by Ahrefs.

Track These 3 SEO KPIs to Make Better Marketing Decisions

In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,… Read more › The post Track These 3 SEO KPIs to Make Better Marketing Decisions appeared first on SEO Blog...

What Is Schema Markup? How to Use It for SEO

You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema markup is important How to approach… Read more › The post What Is Schema Markup? How to Use It for SEO appeared first on SEO Blog by Ahrefs.

Why is Content Marketing Important? 5 Reasons

How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful… Read more › The post Why is Content Marketing Important? 5 Reasons appeared first on SEO Blog by Ahrefs.

301 vs. 302 Redirects for SEO: Which Should You Use?

But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and 302 redirects differently.… Read more › The post 301 vs. 302 Redirects for SEO: Which Should You Use? appeared first on SEO...

How to Use Data Forecasting for SEO [Scripts Included]

Here’s the graph for ahrefs.com: Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use the data to forecast organic… Read more › The post How to Use Data Forecasting for SEO [Scripts Included] appeared first on SEO Blog by Ahrefs.

How to Outsource SEO (Simple Framework)

But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO involves creating systems, hiring good people, and learning how to… Read more › The post How to Outsource SEO (Simple Framework) appeared first on SEO Blog by Ahrefs.

How to Create a Wikipedia Page (Step by Step)

Google any notable brand, and you’ll most likely see something like this: Most of the displayed information comes from Wikipedia and Wikidata. However, getting a Wikipedia page is tricky. And I’m putting it mildly. I spent hours researching the official… Read more › The post How to Create a Wikipedia Page (Step by Step) appeared first on SEO Blog...

Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page (And Ranked #1)

It might look like a relatively standard post, but we strategically created it to attract links from an outreach campaign. And it worked. We sent 515 emails and got 36 backlinks from 32 websites. The post now ranks #1 for… Read more › The post Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page (And Ranked #1) appeared first on...

What Is Share of Voice? How to Measure It Across Channels

The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re measuring. In this guide, you’ll learn why… Read more › The post What Is Share of Voice? How to Measure It Across Channels appeared first on SEO Blog by...

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