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5 Competitor Analysis Tools You Should Be Using

But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free. In this article, we’ll go…Read more ›

What Is Googlebot & How Does It Work?

There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees websites as users would in the latest Chrome browser. Googlebot…Read more ›

13 Inexpensive Small-Business Marketing Ideas That Actually Work

They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get featured on local list posts Get listed on directories and marketplaces Get more reviews Target seasonal events Do SEO for your existing pages Run a…Read more ›

How to Write a Press Release (+ Free Template)

  Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: What a press release is When to use a press release How to distribute a press release What to avoid in…Read more ›

8 Types of Marketing Campaigns (With Examples)

Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big…Read more ›

Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense

Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops up on Google. But the truth is that none of these…Read more ›

6 Strategic Marketing Goals and How to Measure Them

Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you may waste a lot of time on things that bring…Read more ›

66 Content Marketing Statistics for 2022

In this article, we’ll highlight the following: Top content marketing statistics Content marketing strategy statistics B2B content marketing statistics B2C content marketing statistics Organic search statistics Blogging statistics Video statistics Podcast statistics Other interesting statistics Here are the most interesting…Read more ›

How to Achieve Product-Market Fit (5 Steps)

Step 2. Specify the features of your minimum viable product Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that will solve the customer’s problem. Building too few features will…Read more ›

17 Actionable Content Marketing Tips for 2022

Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales: Know who you’re creating content for Target topics with search traffic potential Tackle competitors’ best-performing topics Prioritize topics…Read more ›

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