Why Trend Forecasting is a Marketer’s Best Friend: A Guide to Predicting Beauty Trends Have you ever wondered how trend forecasters predict what will happen tomorrow? Discover how BEAUTYSTREAMS, under the visionary leadership of Lan Vu, is redefining beauty trend forecasting with a masterful combination of human insight...

The CosmoTrends Report: North America Las Vegas 2024 Beauty in 2024 celebrates diversity, whether that’s in terms of aesthetics, ethnicity, age, or lifestyle. The products on show at this year’s Cosmoprof North America Las Vegas illustrate how brands are diving deep to understand their customer and cater to their specific needs....

Top Findings from BEAUTYSTREAMS’ Lifelong Care Symposium BEAUTYSTREAMS’ “LIFELONG CARE” symposium in Paris, France brought together experts from a multitude of fields — from medical sciences and research to dermatology, cosmetic innovation, and brand marketing — to explore how the longevity movement is reshaping the beauty...

LIFELONG CARE: Doctors, researchers, sociologists, and cosmetic experts share their insights into longevity Beauty is undergoing a thrilling transformation. On the edge of the longevity revolution, the industry is witnessing evolving demographics, changing consumer demands, and shifting product development priorities...

Exploring the Transformative Power of AI in Beauty There is no doubt that technology, artificial intelligence, and human knowledge are increasingly converging across industries. Today, the beauty industry is seeing innovations and advancements bolstered by the rise of AI and big data. As brands are increasingly investing...

LIFELONG CARE: The Changing Face of Beauty in the Age of Longevity The beauty industry is undergoing a transformative shift, embracing the concept of longevity and redefining standards of beauty in the context of aging populations. As global demographics are aging, with an expected 1 in 6 people in the world aged 60 years...