If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you.A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently...

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow...

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. Now, if you're here, you’re probably wondering what makes Bluesky special and how you can get started. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming.That’s...

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.And then we attended a webinar where we learned...

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. But what if you want some quick wins under your belt?Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right...

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.With over 3 billion monthly active users, it's little wonder that Facebook is the most popular social media platform for running ads.But the Facebook algorithm is a tough nut to crack, especially if you're...