Content Marketing Institute
1k followers 4 articles/week
Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it? 

Fri Feb 23, 2024 13:00
Look Inside Your Brand’s Community for People To Help Lead It

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

Thu Feb 22, 2024 13:05
How Technology Marketers Lead the Way in AI Experimentation [New Research]

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

Wed Feb 21, 2024 19:10
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Tue Feb 20, 2024 13:04
Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.

Fri Feb 16, 2024 13:09
9 Actions You Can Take To Get Better Content Results Without Spending More

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

Fri Feb 16, 2024 13:09

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