Take the guesswork out of book cover design with user testing (a Copyhackers case study)

Preference testing isn't just for testing copy. You can also use it to test book cover designs. Here's how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included). The post Take the guesswork out of book cover design with user testing (a Copyhackers case study) appeared first on Copywriting for...

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Your guide to SMS marketing: Tools and tips for your next campaign

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email marketing, SMS marketing...

Sep 2022

Meta ads strategy. Ideas to use in your 2023 campaigns.

Takeaways Idea 1: Use “voice of customer” research to target the right audience.Idea 2: Install Meta Pixel and warm up your audience before trying to sell to them.Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand.Idea 4: Add video to your ads to help boost engagement and conversions.Idea...

Sep 2022

Tool roundup: Best email marketing software for small businesses

If you’re newer and not in need of rich feature sets: MailerLiteDripConvertKitConstant ContactMailChimpAweber When you’re serious about email marketing: KlaviyoActiveCampaign Now let’s get into WHY! You’ve heard about the impact email marketing can have on your marketing strategy, but: You haven’t quite figured...

Sep 2022

5 key elements of high converting landing pages (with examples)

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source. Here are the 5 primary elements in place on all high-converting...

Sep 2022

5 best landing page builders for generating conversions

Takeaways Our top recommendations: ConvertFlow, Unbounce, Canva, LeadPages and Swipe Pages (for mobile)The best landing page builders are user-friendly and offer plenty of optimization features, like mobile responsiveness, customizable visitor segments, contact profiles and integrations Landing page creation tools save you from trying to find,...

Sep 2022

8 lead generation ideas you can use to grow your email list

Start an email newsletter. Share a gated free guide. Share a gated discount code. Email-gate your free trial or free tier / product. Create a gated free report.Create a quiz, and email-gate results. Use social ads, with email capture built in.Create and promote an email-gated free course. When you’re stuck on how to grow your business – including...

Sep 2022

Can I make money from copywriting? A look at the possibilities

According to PayScale, the average base salary for a copywriter in the US is $54,797. (To put that into perspective, the average base salary for a teacher in the US is $50,343, according to PayScale). According to Glassdoor, a copywriter earns an estimated average annual salary of $90,657 in the United States. This number includes...

Aug 2022

7 ways to grow your email list (if you’re a new coach)

Takeaways Your email list should be one of the most valuable assets in your coaching business.Quizzes are a great way for coaches to grow an email list. Fast.Consistently sharing valuable content and resources is one of the easiest ways to promote and grow your email list. Are you a new coach without an email list? Too many new...

Aug 2022

12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

TAKEAWAYS #1 mistake when writing an About Us page: Thinking the About Us page isn’t important#2: Thinking the About Us page should focus on your companyYou can’t stand out in a crowded market by using the typical About page templatePotential customers need to trust you. A reader-centric About page will help achieve trust with curious customers...

Aug 2022