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Conversion Copywriting and Web Copy Ebooks for Startup Marketers

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What are the best CTAs for your emails? (Examples included)

A CTA (call to action) is a prompt — usually a hyperlinked button or text — asking your reader to take a specific action. When used effectively, CTAs can significantly improve your email campaign performance. Why does your email need a CTA? Whether or not you’re selling something, you should send every single email with a specific...

Best copywriting niches in 2022 for new freelancers

A copywriting niche is when a copywriter only writes for a specific market or industry. For example, you can choose to only write for eCommerce businesses or only for SaaS companies. What is niching? To niche or not to niche – that is always the question. There is no right or wrong answer to this. Some freelance copywriters...

Improve conversion rates in emails with these 3 techniques

Takeaways Email conversion rates can be assessed by looking at your click-through rate.Sales techniques can be helpful when trying to improve conversion rates in your emails.The three sales techniques covered in this post are based on science and will help you write better emails. Your email campaign performance can be assessed by your...

Copywriters and messaging strategy. How involved do you get?

A messaging strategy is a document created to outline the ways your brand communicates to its audience. It’s what you write and how you write it. But how involved do copywriters get in the messaging strategy? Drumroll, please… The award for most-infuriating-answer-ever goes to: Source It depends. Why? ...

Newsletter copywriting 101: useful tips to get you started

Takeaways Newsletter copywriting is copywriting specifically for email newsletters.Email newsletters are a great way to grow an engaged audience.When writing your newsletter copy, it’s important to write with your audience in mind. With the advent of the internet, most of us aren’t sending handwritten letters in the mail anymore. (I think...

Copywriters you can hire to increase your conversions in 2022.

Copywriters specialize in writing that persuades your audience to say yes to your offers. This can come in the form of websites, advertisements and other marketing deliverables. Finding a copywriter You know you need a copywriter, but where do you begin to find one? Post on a Facebook group? Google manically? ...

Do countdown timers even work? Understanding urgency in 2022

Takeaways: Countdown timers work based on the psychological principle of scarcity.Data shows countdown timers can increase click through rates and overall conversion rates.They can be used in most emails where you want subscribers to take a specific action.The placement and frequency of your countdown timers can impact their performance. ...

404 page examples you need to see before writing your own.

Takeaways Include moments of surprise and delight for your website visitorsGive visitors directions to other pages that might help themWrite the copy in your brand voice and speak to your ideal customerUse interesting, on-brand design to add some fun for your visitors Why does it matter what my 404 page looks like? When “404 Page...

How to become a copywriter this year (without any experience)

Takeaways To become a copywriter, first, make sure you understand what a copywriter is – and what it’s notProfessional copywriters don’t just sit down and start writing copy. They have a processThere’s one key to your success. It’s simple. But it’s not easy So, you’re thinking of becoming a copywriter in 2022… I’m not surprised....

I landed three new clients and closed $12K using Facebook groups. This morning. Here’s how. ​​​​​​​

In 2019, I got booted off Upwork. (More on that another time.) Not long after, the one client I could count on to fill my calendar emailed to say they were moving most of their activity in-house. They were ‘sorry’. But there simply wasn’t enough work to go around. *Cue the alarm bells.* Then came the pandemic. And...

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