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Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations

Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank, replete with all of the financial services offered in physical banks. The activation demonstrates that brands have realized the importance of lasting utility in metaverse spaces — and shows the difficulties of...

‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

For as quickly as Nielsen’s grip on the TV measurement market appears to have loosened in the last year, the measurement provider will likely retain its hold on this year’s upfront. That conclusion has become more and more apparent as TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers...

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills

With more people venturing back outside after Covid-19 lockdown, Sunday Scaries is rolling out its first out-of-home campaign in hopes to capture their attention. The California-based CBD brand is one of many spending more ad dollars in the OOH space, which grew nearly 17% last year compared to 2020, accounting for $7.1 billion, according...

How publishers are future proofing their commerce offerings for post-pandemic consumers

Amid Digiday Media’s first Commerce Week, publishers gathered virtually on Thursday to hear from one another on their commerce strategies. Execs from Vice, Vox Media, Leaf Group and BuzzFeed joined panel discussions to chat about how — with shoppers at home during the pandemic — they expanded their offerings and where they’re making investments...

‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022

Earnings season for Big Media just ended and the takeaway is that things are going to get worse before they get better. Marketers are jittery about advertising. Media owners wonder whether the future of their businesses will be less profitable. Even the seemingly invincible platforms are making cutbacks. If there were any doubts about the...

How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands

This story was first reported on, and published by, Digiday sibling WorkLife. Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger. In the...

‘On everybody’s mind’: Flexibility will be a focal point again in this year’s upfront negotiations

As TV ad buyers and sellers return to the upfront negotiating table with economic uncertainty looming overhead, flexibility will be a big bargaining chip that both sides expect to haggle over. “There’s no question that flexibility is on everyone’s mind,” said one TV network executive. This year the flexibility conversation will center around...

As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers.  The stock market tumbled severely yesterday just as most of the TV media companies wrapped their presentations to media buyers and marketers about their linear and streaming content plans for the fall and beyond. Even scarier, some...

Media Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer

In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers’ return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday. Returning to the negotiating tableThe opportunities for publishers to sell brands on...

‘He thought I was accusing him of being racist’: Confessions of a comms pro on working with out of touch leadership

To say the U.S. is awash with contentious social issues is an exercise in understatement, and in recent years it has intensified. In the era of the Trump administration, the volume was dialed up arguably reaching its zenith in mid-2020 after the murder of George Floyd galvanized the Black Lives Matter movement. In the marketing...

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