Digital Content, Digital Advertising, Digital Marketing
Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank, replete with all of the financial services offered in physical banks. The activation demonstrates that brands have realized the importance of lasting utility in metaverse spaces — and shows the difficulties of...
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For as quickly as Nielsen’s grip on the TV measurement market appears to have loosened in the last year, the measurement provider will likely retain its hold on this year’s upfront. That conclusion has become more and more apparent as TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers...
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With more people venturing back outside after Covid-19 lockdown, Sunday Scaries is rolling out its first out-of-home campaign in hopes to capture their attention. The California-based CBD brand is one of many spending more ad dollars in the OOH space, which grew nearly 17% last year compared to 2020, accounting for $7.1 billion, according...
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Amid Digiday Media’s first Commerce Week, publishers gathered virtually on Thursday to hear from one another on their commerce strategies. Execs from Vice, Vox Media, Leaf Group and BuzzFeed joined panel discussions to chat about how — with shoppers at home during the pandemic — they expanded their offerings and where they’re making investments...
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Earnings season for Big Media just ended and the takeaway is that things are going to get worse before they get better. Marketers are jittery about advertising. Media owners wonder whether the future of their businesses will be less profitable. Even the seemingly invincible platforms are making cutbacks. If there were any doubts about the...
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This story was first reported on, and published by, Digiday sibling WorkLife. Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger. In the...
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As TV ad buyers and sellers return to the upfront negotiating table with economic uncertainty looming overhead, flexibility will be a big bargaining chip that both sides expect to haggle over. “There’s no question that flexibility is on everyone’s mind,” said one TV network executive. This year the flexibility conversation will center around...
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The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers. The stock market tumbled severely yesterday just as most of the TV media companies wrapped their presentations to media buyers and marketers about their linear and streaming content plans for the fall and beyond. Even scarier, some...
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In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers’ return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday. Returning to the negotiating tableThe opportunities for publishers to sell brands on...
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To say the U.S. is awash with contentious social issues is an exercise in understatement, and in recent years it has intensified. In the era of the Trump administration, the volume was dialed up arguably reaching its zenith in mid-2020 after the murder of George Floyd galvanized the Black Lives Matter movement. In the marketing...
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