‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers

This year, some retailers and major marketers are treating Cyber Monday as a Cyber Week or even as an unofficial Cyber Month, boasting sales once reserved for a single day for much of November. Lengthening Cyber Monday from one day to several days or weeks isn’t all that surprising given the rise in e-commerce due to the pandemic. With more...

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Care packages replace canapés as Coronavirus cancels media holiday party extravagances

Media and agency professionals’ livers, rejoice: The dreaded holiday party gauntlet shall not be run in 2020. With social distancing measures locked in through the end of 2020, the boozy, lavish — maybe even dangerous — holiday parties that used to define the middle weeks of December have been put on ice this year. In their place, employers are holding...

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‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. In general, virtual events are boring, at least that’s the sentiment bubbling up from both attendees and advertisers eight months after the pivot to virtual due...

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‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch

BuzzFeed CEO Jonah Peretti said on the Digiday Podcast that plugging HuffPost into the larger BuzzFeed organization may cost the news publisher some revenue in the first six months after the acquisition closes. But that may turn out not to be true. Agency executives expect that BuzzFeed’s acquisition of HuffPost from Verizon Media Group...

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‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half

Publishers focused on bright spots for the second half of this year have found one in Snapchat. Over the past quarter and change, revenue per thousand impressions (RPMs) are up for publishers’ Discover content, both year over year as well as quarter over quarter, as the video-focused platform continues to grow audience and advertisers continue...

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‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

The TV and streaming advertising industry is at an inflection point, and the gross ratings point — the decades-old measurement standard for TV advertisers to evaluate whether their campaigns reached enough of an intended audience — is at the center of it. Contradictory as it sounds, the GRP is at once crucial to the streaming ad market’s growth — and...

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How Cosmo is building brand affinity with younger audiences through its focus on commerce

Legacy publications often have the benefit of being household names. But they’re in a running battle to build brand loyalty and stay relevant within the younger readers and audiences. Hearst Magazines’ Cosmopolitan is one of those brands. Originally published in 1886, Cosmo’s strategy for growing its audience of millennial and Gen-Z women...

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How Roblox is paving the way for a new era of branded gaming

This article was reported on — and first published by — Digiday sibling Modern Retail. Starting at the end of November, the Warner-Brothers-owned cable network Boomerang will roll out the first tie-in episode of “The Misadventures of Master Moley,” its newest animated TV series. But before kids get to watch the show, they can explore the...

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Publishers will lead the charge as cookie-less advertising becomes the norm

Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity.  ...

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Why transparency is the future of vendor–client collaboration

By Christian Monberg, CTO, head of Product, Zeta When it comes to enterprise software, plenty of organizations simply want set-it-and-forget-it solutions that require zero oversight or investment of resources — and plenty of tech companies are happy to sell those solutions.  But set-it-and-forget-it is nothing more than a setup...

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