B2B events were broken before the pandemic, their online reinvention is creating positive change

Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell, socialize and entertain themselves, the global events industry...

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‘None of this is celebrity for celebrity’s sake’: How publishers are trying to scale virtual events with high-profile star power

What does actor Chris Evans, former U.S. secretary of state Hillary Clinton, immunologist Dr. Anthony Fauci and Apple CEO Tim Cook all have in common? They all will be headliners for next week’s virtual The Atlantic Festival as the publisher seeks to surpass 1 million viewers during the event’s four days. And while publishers using celebrities...

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‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce

Joe (not his real name), a copywriter at a creative agency, hit a wall this week. He was feeling unable to maintain his normal levels of productivity and had to take a break. The unending uncertainty caused by the coronavirus crisis, the economic fallout that’s come with it, societal unrest as well as the wildfires still raging on the West Coast has...

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‘An unprecedented period of Darwinian experimentation’: As sports return, Twitter eyes ad boost

The absence of live sport during the coronavirus crisis created a vacuum on Twitter which is starting to fill up with new content ideas from sports organizations. Many of those organizations pursued ad opportunities on social networks like Twitter to soften the loss of match-day revenue. Sponsored content for Twitter with ad bumpers, or ‘presented...

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‘The more culture you own’: Condé Nast pursues more revenue growth with new brand-strength metric

Condé Nast is trying to remind advertisers that brand awareness and engagement matter too, even in a pandemic. It’s hoping that a new ad measurement framework, plus a new performance marketing offering, can help them make the case. The publisher of titles such as Vogue and GQ has begun to talk up a new ad performance measurement framework...

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‘Permission to think long term’: The Atlantic digs for deeper, smarter client partnerships

The Atlantic is the latest publisher striking more consultative relationships with its advertisers, as the trend for fewer, bigger partnerships gains pace. This week it’s launching Atlantic Brand Partners tying together various capabilities from the wider company. The goal: Deeper partnerships generating more revenue from longer-term relationships...

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‘It is all DTC now’: VCs are eager to strike deals again

In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement,...

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NBCUniversal tests new measurement program to prove it can push product sales for advertisers

NBCUniversal is looking to update traditional TV measurement and planning for an era in which advertisers want to know how many sales they received versus how many people they reached. The Comcast-owned media conglomerate has developed a measurement program called Total Investment Impact, which the company built internally, that tracks the...

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‘Re-architecting the entire process’: How Vice is preparing for life after the third-party cookie

Vice Media Group pulls in 57.5 million global unique visitors a month, according to Comscore; Vice itself says it has a global audience of “more than 350 million individuals.” But only a minority of those users are logged in at any time. With third-party cookies soon to be obsolete and Apple clamping down on the free-for-all sharing of mobile IDs, Vice’s...

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‘We’re about hiring journalists’: Insider Inc. launches third global news hub in Singapore

Help us make your experience with Digiday even better by taking a quick survey. Respondents will be entered to win a $25 Amazon gift card. While a number of publishers have curbed their international expansion visions, Insider Inc. is plowing on full steam ahead.  The Business Insider publisher is announcing this week the launch...

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