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With user-generated content on the rise, platforms are emerging to support this new type of creator

As the definition of user-generated content (UGC) expands, dedicated platforms are emerging to support this new type of creator. These nascent platforms are more than just places to create and share user-generated content: rather, they combine elements of talent management, venture capital and marketing to help UGC creators turn a profit. ...

Cloud computing is the new frontier for companies looking to get ahead of Google

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. At the end of August, Erin Yasgar concluded that Google really wanted her to attend its upcoming cloud conference. Yasgar, a practice lead for marketing and agency...

‘Don’t freak out yet’: Publishers brace for iOS changes to their newsletter businesses

Publishers entered the year with big plans for how newsletters would help them continue diversifying their revenues. Big changes to Apple’s operating systems will force those same to reconsider those plans. On Monday, Sept. 20, Apple will roll out the latest versions of its desktop and mobile operating systems. Both contain a bevy of features...

‘The future of CTV is direct mail’: How Lockard & Wechsler Direct navigates clients through a tight TV marketplace

Given the insanity of the recent television upfront marketplace this past spring, in which networks secured gigantic price increases (but didn’t increase their total revenue much due to cratering impressions and limited inventory), many marketers had trouble getting their money placed to secure ad time. Performance marketers especially struggled,...

Apple poised to reshape online advertising as investment and influence grows

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Google’s ever-growing influence over media dollars is unquestionably a headline-grabbing issue. The same can’t be said for Apple — even though it influences how billions of dollars...

‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law

A collective of women’s health and wellness brands, including pregnancy care brand Oula and LGBTQ+ healthcare brand Folx Health, are taking aim at Texas’ new restrictive abortion laws (SB8) with a message: Our bodies, our choice. The stunt represented another way of how brands as of late haven’t shied away from getting political when...

This search marketing pioneer is running for office, but search is not the most important part of his campaign playbook

Kevin Ryan is a search guy. He’s been doing it for decades — even helped run programming and content for one of the industry’s now-defunct and most iconic events brands, Search Engine Strategies and Search Engine Watch. But now that he’s running for a seat in the New Jersey Assembly, the digital marketing consultant is not spending any campaign...

Fewer stories, told better: News UK is changing how it commissions stories to grow subs

The Times (UK) and The Sunday Times are aiming to grow their digital subscription business with further explorations into live journalism and more visually driven coverage. The teams are starting by reshaping how they commission stories. That’s according to Edward Roussel, head of digital strategy and development, who joined the news organization...

Media Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up

This week’s Media Briefing checks in with publishers to see where things stand with fourth-quarter ad sales as the biggest season in the sales cycle approaches. The most _______ time of the yearMedia companies’ staff diversity improves incrementallyA brief history of publishers’ sports betting businessesTeen Vogue’s evolution, Puck’s positioning,...

‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging

Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and vp John Dillon. Digiday caught up with Dillon to understand how he’s thinking about marketing now, what changes stay past COVID-19 and how...

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