Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing

For any ad agency, it’s a big win to produce a Super Bowl commercial. (This year’s 30-second spots cost $7 million each.) For the team at Lerma, a multicultural agency in Dallas, being chosen to produce three Super Bowl spots is a privilege, especially because it’s the first time the shop has created ads for the big game. The agency is producing...

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Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend

Momentum among the platforms is shifting from Google and Meta to Amazon and Apple. Want proof? Check out the latest earnings update.  Google’s total ad revenues were down for the second time in the company’s history — and it wasn’t just down to YouTube’s well-documented issues. Its search ad revenue, which is normally immune to downturn-included...

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Marketers move beyond the basics of ChatGPT with new tools

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. On Wednesday, the artificial intelligence lab invited people to join a waitlist for ChatGPT Plus, which for $20 per month, would give them early access to new features and other privileges....

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How the recession could impact brands’ metaverse spending

Over the past two years, the metaverse has been marketers’ preferred wall to throw things against, with brands pumping millions of dollars into virtual events and NFT drops with little concern over the ROI of those activations. But as a recession mounts, the need to generate tangible revenue from the metaverse has become increasingly urgent. ...

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Why advertisers are still making space for experimental budgets even with economic uncertainty

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. With ad spend under more scrutiny...

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How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue

Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year.  In Q4, Amazon’s ad business generated $11.56 billion, up 23% year on year, and in October 2022 it trumpeted its advertising wares with the unveiling of its Amazon...

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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention

This week’s Media Briefing looks at the pros and cons of publishers using monthly vs. annual subscriptions to improve retention rates. Monthly vs. annual Substacks, podcasts and personal projects BDG and Dotdash Meredith announce lay offs, Bloomberg gets deeper into documentaries and more Monthly vs....

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Why Best Buy Ads sees retail media as integral to its customer-centric purpose

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting...

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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The economy will plague both the media and marketing industries in 2023 — this is something that is already starting to play out. But the hit will be uneven between publishers and agencies. This is according to a Digiday+...

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‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. All it took to happen was a dose of reality on the future of the open, convoluted marketplace of programmatic inventory.  The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because...

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