With only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought by a major events company.  It’s only the latest in a flurry of dealmaking in the events space, as the FT reports that Cannes Lions owner Ascential is being bought by British publisher Informa...

This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest change, alongside the introduction of streaming platforms and programmatic ad buying around the Games, is a platform the U.S. Congress voted to ban just a few months ago. TikTok’s hold on younger audiences,...

Publicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services. The deal is expected to close in late August — financial terms were not made available. This move comes as various influencer agencies and platforms focus on maturing either the talent...

Three weeks into the inaugural Esports World Cup, which wraps up on August 25, the jury is out on whether the event is living up to the hype thus far. Despite the uncertainty, sponsors such as PepsiCo and Mastercard believe that the Esports World Cup’s marketing value extends far beyond the event’s viewership metrics. The Esports World Cup...

As gaming continues to make inroads into culture, evidence of the medium’s ascendance is on full display at this weekend’s San Diego Comic-Con. The United States’ largest annual culture convention is going down this weekend, July 25–28, at the San Diego Convention Center. After the Covid-19 pandemic and Hollywood strikes got in the way of...

With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and local candidates quickly react to unexpected change — while also putting the right guardrails in place.  Since privately launching this past spring, BattlegroundAI has helped state- and local-level candidates...