‘There’s always money for avocados, but none for Black History Month:’ Confessions of a Black ad tech senior marketer

There’s an ad tech company out there where the avocado budget is sacred. There’s always money for avocados at this company — even when there’s none to celebrate Black History Month. As odd as it seems, the company’s senior marketer had to try and make sense of the stance. She did. Then she resigned. In the latest edition of our Confessions series, in...

1d

‘It took the heat out of people’s situations’: Agencies provide mental health support for employees’ kids

Next week parents across the U.K. will breathe a collective sigh of relief as schools begin to reopen after the nation’s third lockdown. Families have been under acute pressure to meet work and financial commitments while also homeschooling their kids through various rolling lockdowns over the last year. Meanwhile, kids have suffered their...

1d

Bloomberg Media is testing paid tiers for virtual events

Like many publishers, Bloomberg Media had to adapt its events business by pivoting to putting on virtual events last year, when the pandemic brought an end to in-person gatherings. Now that the publisher has established itself as a competitor in this space, Bloomberg Media is beginning to test charging for attendance. Like other publishers...

1d

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.  Over the last year, children’s clothing...

1d

Case Study: How The Week successfully created a children’s media property amid the pandemic

The Week, the weekly news magazine, had offered a children’s publication, called The Week Junior, for years in the U.K. After months of planning, the teams aligned on audiences and messaging to bring it to the United States and they arrived at a final release date: Spring 2020. But then the pandemic hit and suddenly The Week Junior — like all...

1d

Cheat sheet: Twitter experiments with shoppable cards

Twitter is taking another crack at social shopping. The platform is trying out a new shoppable card format that allows users to link to a product page from a tweet. The new cards include the name of the product, the shop name, the price and a “Shop” button. A Twitter user named Yasser Masood spotted the feature earlier this week. ...

1d

‘They won’t enable our identifier’: Identity tech providers try to make sense of Google’s plan not to support alternate identifiers

When Google told the world on March 3 it won’t allow ad targeting or tracking based on what it calls “alternate identifiers” in inventory it sells, the dominant digital ad company left ad industry watchers wondering whether it spelled doom for companies that offer identity technologies intended to replace third-party cookies. It’s too early...

2d

‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a second look

Marketers are giving QR codes a second look this year, adding them to packaging, retail displays and out-of-home ads.  While marketers initially experimented with the QR code in the early 2010s, some saw the code as a fad bound to fade out as consumer adoption of the QR code was lackluster. That prediction proved true for the latter half...

2d

‘It moved quicker than we planned’: iProspect’s global president Amanda Morrissey on the restructure with Vizeum

Downturns are the ad industry’s sorting mechanism. They have a profound impact on the way agencies are structured and grow. Case in point is at Dentsu where performance agency iProspect has recently merged with media network Vizeum. The hope being that the blend of digital expertise with global coverage can be molded into a business ready to compete...

2d

Media Briefing: Media companies’ diversity reports show compounding leadership gap problem

The Media Briefing this week looks at why it is so urgent for media companies to address the lack of diversity within their leadership and management ranks. The problem with media companies’ lack of diversity in leadership positionsConfusion around Google’s decision to not support alternate identifiersWhy publishers are making it easy for...

2d