Digital Content, Digital Advertising, Digital Marketing
223 followers 39 articles/week
Industry flirts with making the Possible conference a must-attend tentpole event

If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week. The accompanying images of your professional peers, or vaguely familiar faces at least, resemble a dress rehearsal for the Cannes Lions Festival of Creativity–the bougie-zenith of the ad...

Fri Apr 19, 2024 07:29
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are more willing to take a page out of B2C marketers’ playbook over the last year, showing up in consumer-facing spaces like TikTok and streaming ads...

Fri Apr 19, 2024 07:29
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

Basketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork. With that in mind, the NBA aims to make it possible for every ballplayer to become a Caitlin Clark by speeding up the production of short-form video and images intended for social platforms. The league has signed a new deal to...

Fri Apr 19, 2024 07:29
Meta AI rolls out several enhancements across apps and websites with its newest Llama 3

Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. The company also added Meta AI to its Ray-Ban Meta smart glasses, and made its rival to ChatGPT accessible through a new standalone website. ...

Fri Apr 19, 2024 07:29
Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. Games have been part of the New York Times’ portfolio...

Fri Apr 19, 2024 07:29
Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment

It’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment from Saudi Arabia. Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the...

Thu Apr 18, 2024 07:43

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