Recent FTC chair signals push for rules on data collection and dark patterns that sidestep Congress

The Federal Trade Commission’s recent acting chair wants rules curbing manipulative data collection and argues the agency has the power now to set them. Rebecca Slaughter, an FTC commissioner who served as acting chair of the agency until June 15, said giving people choice and control over their data isn’t working to stop data privacy or...

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Hybrid hold-outs: Why some businesses are expanding traditional office workspaces

Global design and consultancy firm Arcadis has just moved into 40,000 square feet of new office space in London’s historic Square Mile. The Netherlands-based company cited the importance of still having a place where its employees could collaborate, share ideas and socialize. Of course, the new Arcadis office has been adapted to...

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How publishers are handling the Juneteenth holiday this year

This year a range of publishers are observing Juneteenth, which became a federal holiday when U.S. president Joe Biden signed a bill into law yesterday. The day commemorates the end of slavery in Texas, and became a more widely honored holiday last year following the focus on racial injustice after the murder of George Floyd. However, not all companies...

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Media Briefing: How media companies’ DE&I efforts, office return statuses are affecting hiring

This week’s Media Briefing looks at how issues like diversity, equity and inclusion and office return statuses are factoring into media companies’ ability to hire people. The future of hiringLocal news publishers count on contributors3 questions with The Alpha Group’s David CohnNewsletter writers vs. Gmail filters, Dow Jones vs. reporter-authors...

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‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know the brand and connect with it more than one-off posts.  “We do a lot of social...

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Cheat Sheet: How new antitrust bills could force more data access from Facebook and Google (and stop them from favoring their own services)

The groundswell of antitrust activity is continuing to intensify. A new round of bipartisan antitrust bills proposed in the U.S. House of Representatives is taking aim at big tech platforms like Google, Facebook and Amazon. If the legislative package passes, practical rule-making and actual enforcement may soon follow from the just-named...

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Cheat Sheet: Inside Carrefour’s ‘competitive’ retail media pitch to advertisers

Supermarkets are definitely in the ad sales game judging by Carrefour’s latest announcements.  The France-based supermarket chain’s director of data, e-commerce and digital transformation Elodie Perthuisot believes retailers will grow to have more influence over media dollars. If Carrefour’s new deals are anything to go by then it’s well...

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How Complexland 2.0’s gamefied virtual shopping festival increased sponsorship revenue by 60%

Amid the coronavirus pandemic, Complex Networks had to figure out how to shift its 4-year-old marquee event, ComplexCon, into a virtual festival. The transition could not be limited to a switch to Zoom panels, however. The company had to find a format that would not only convene its audience of streetwear and music fanatics into one highly...

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How Untuckit embraced virtual clienteling software to drive sales

As customers return to brick-and-mortar stores, retailers are thinking about how they can also stay engaged with those customers happy shopping at home. For shirt company Untuckit, bringing store associates’ knowledge to its website is helping bridge that gap and drive sales. During the early days of the pandemic, the brand trained its entire...

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Single-source panel measurement is key to optimizing social media planning, says DISQO report

Most people flit across multiple social media platforms constantly like pollenating bees, although they may favor one over the others. As media planners look to get a handle on how to strategize around this promiscuous activity, they are often reliant on each platform to provide measurement of audiences, creating silos of data that don’t correspond...

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