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This week in esports: Lunar, McLaren, Nations Ventures, Samsung

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Lunar enter the industry, McLaren partner with DragonX, the launch of Nations Ventures, and Samsung sponsor T1. We also have a twice-weekly newsletter that informs you of every significant...

Esports Insider partners with CSM to bring more brands into esports

Esports Insider is pleased to announce a partnership with integrated marketing and brand experience agency CSM Sport and Entertainment. The partnership is a signal of CSM’s commitment to esports which has been a key focus for the agency over the last 12 months, having made several specialist hires and client wins in this space. Esports Insider and...

Asteri LiveStream looks to change the game for analytics platforms

How do you go about increasing viewership of a tournament? It’s not always as simple as posting more on social media or bringing in commercial partners to promote a broadcast. How about putting the broadcast in front of thousands and thousands of eyes that all have a common interest in video games? That sounds much better. Asteri LiveStream is a games...

GRID and Live Media enter data-fueled partnership

GRID esports and Live Media eSports Entertainment have partnered to deliver data and products for the likes of CS:GO and Dota 2 in South America. The new partnership marks GRID’s 32nd data deal in the past three months but is its first in Latin America, according to a release. Image credit: GRIDRELATED: GRID & GameCo: Building an esports betting...

Lagardère Sports and Entertainment rebrands as SPORTFIVE

Global esports marketing agency Lagardère Sports and Entertainment has announced its rebrand as SPORTFIVE. The company’s transformation to SPORTFIVE marks as shift in focus “to a dual organizational structure of dedicated market areas and global growth units.” Credit: SPORTFIVERELATED: Lagardère Sports partners with T1 as exclusive commercial agent...

Excel Esports retains Chillblast as PC partner

British organisation Excel Esports has extended its deal with custom computer building company Chillblast. The PC company and Excel Esports are celebrating the renewal with a range of bespoke Excel-branded towers. Image credit: ChillblastRELATED: UKLC partners with GT Omega Racing, Chillblast for grand final Three computers with custom towers have...

Betway supports BLAST’s expansion into Dota 2

Online bookmaker Betway has sponsored BLAST Bounty Hunt, the inaugural Dota 2 event from tournament organiser BLAST. The Danish company typically focuses on Counter-Strike: Global Offensive, though it announced its first step into Dota 2 earlier this month. Image credit: BLASTRELATED: BLAST raises €12.5M in funding round Starting on June 9th, BLAST...

Zenni adds Nets Gaming Crew to roster of partners

Optical provider Zenni has added Brooklyn Nets-affiliated NBA 2K League team Nets Gaming Crew to its roster of partners. The deal will see Zenni serve as the official eyewear of Nets Gaming Crew, providing blue light eyewear for the team’s players. Image credit: ZenniRELATED: Zenni eyes esports expansion with three partnerships Zenni is also the...

DreamHack hears clearly with DTS partnership

Tournament organiser DreamHack has established a partnership with audio technology company DTS for the remainder of 2020. The deal specifically covers DreamHack’s Counter-Strike: Global Offensive events, DreamHack Masters and DreamHack Open. Photo credit: DreamHackRELATED: Betway to sponsor DreamHack Masters Spring The partnership commenced with...

Panda Global collaborates on blue light eyewear with HyperX

Kingston Technology gaming brand HyperX and North American organisation Panda Global have unveiled a collaborative product. The alliance has spawned a custom colourway of HyperX’s gaming eyewear, which also features the organisation’s logo. Photo credit: HyperXRELATED: Panda Global makes series of hires HyperX first released its gaming eyewear product...

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