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Former NRG Esports Exec Joins QYOU Media

Los Angeles-based influencer marketing agency QYOU Media announced Thursday that Kyle J. Scott has joined the company as its new vice president of global partnerships.  In his new role, Scott will spearhead efforts to develop global brand partnerships in “film, streaming platforms, retail, esports, and gaming.” He will report directly to  Glenn Ginsburg,...

ESG In Gaming: The Invisible Giant of Potential

Kalem Fergusson discusses ESG (Environmental, Social, and Corporate Governance) and how it can be applied to the esports and gaming industries to make the world a better place in the following opinion piece. I’ve always been a gamer. Whether or not my single mother of five could afford to buy the console that I wanted […] The post ESG In Gaming: The...

English Premier League Partners With Tencent to Launch ePremier League China 

The English Premier League announced Thursday that it has partnered with Tencent Sports, Tencent Esports, and EA Sports will launch “ePremier League China” in the country between April 28 to May 15. It is the first ePremier League event to be staged outside of the U.K. The title will be EA’s FIFA Online 4.  Each […] The post English Premier League...

ESL Sets Eyes on Cologne for Return to Live Competition

ESL Gaming has released an update to its event secure for the second and third quarter of 2021, announcing plans to continue providing quarterly updates as health restrictions continue to evolve. While the upcoming DreamHack Masters Spring and June’s Intel Extreme Masters Summer will take place online, ESL is looking to return to in-person competition...

Esports Entertainment Group Sponsors Beyond the Summit CS:GO Event

Esports betting company Esports Entertainment Group has announced a partnership with tournament organizer Beyond the Summit. The company’s VIE.bet brand will sponsor BTS’ upcoming online Counter-Strike: Global Offensive tournament. According to a release, Esports Entertainment Group aims to target the North and South American CS:GO audience through...

Monster Energy and Evil Geniuses Renew Partnership for 11th Consecutive Year

Esports organization Evil Geniuses has completed its 10th year of partnership with Monster Energy, renewing the deal for an 11th. To highlight 10 years of partnership, Evil Geniuses will share retrospective content across its social channels. Monster Energy has partnered with a variety of esports companies throughout the years including DreamHack, Team...

Mobalytics, LCS Launch Updated Amateur Platform

Esports analytics company Mobalytics and League of Legends Championship Series (LCS) announced the launch of an updated platform for amateur League of Legends esports in North America. Mobalytics said in a release that the platform will help measure the performance of amateur players and identify recruitable talent for the pro level. Mobalytics also...

The Story Mob Appoints First General Manager for North America

Gaming communications agency The Story Mob has appointed Michael Chavez Booth as the first general manager of its North American office. Booth will work to drive client relations in the region while supporting The Story Mob’s expansion efforts, targeting verticals such as apparel, collectibles, and health & wellness. Booth joined The Story Mob in...

International Olympic Committee Taps DreamHack Sports Games to Operate Virtual Series

The International Olympic Committee has partnered with five International Sports Federations, multiple game publishers, and DreamHack Sports Games to launch the Olympic Virtual Series – an official event featuring simulation video games for multiple traditional sports. DreamHack Sports Games will oversee production and marketing. The event will take...

Alienware Named Title Sponsor of SMITE Pro League

Hi-Rez Studios announced Thursday that Alienware will serve as the title sponsor for season 8 of the SMITE Pro League. Financial terms of the deal were not disclosed. Under the terms of this new sponsorship, Alienware will outfit the Hi-Rez production studio and player houses with Aurora Ryzen Edition desktop PCs. All players and coaches […] The post...

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