When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective. Read the full article at MarketingProfs       

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11 Types of Marketing That Should Be on Your Radar [Infographic]

As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic. Read the full article at MarketingProfs       

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How Americans Feel About These 16 Emerging Technologies

How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022. Read the full article at MarketingProfs       

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Create a Customer Success Team From Scratch in 10 Steps

Sometimes the best way to own customer success is to create Customer Success--its own department, that is. But how? Here's a 10-step guide. Read the full article at MarketingProfs       

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Rethinking Industry Events: Get Comfortable With Flexibility

"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that. Read the full article at MarketingProfs       

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Small Business Owners' Favorite Tactics for Different Funnel Stages

Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova. Read the full article at MarketingProfs       

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The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why--and three steps you can take to regain control. Read the full article at MarketingProfs       

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Ad Creative Best-Practices for Reddit [Infographic]

Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic. Read the full article at MarketingProfs       

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Five Ways Marketing Can Support the Sales Process to Maximize Growth

Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true. Read the full article at MarketingProfs       

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Hot Topics: The Summer Conversions Trending on Twitter [Infographic]

Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills. Read the full article at MarketingProfs       

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