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Latest articles

7 Ways Freelancers Can Separate Themselves From Their Competition And Win Clients

This article has been contributed by John Ross. The freelance-driven gig economy has taken off like a rocket over the past several years. During the recent pandemic, it’s become even more important. With the government forming new protections for freelancers like the right to collect unemployment benefits, people are looking toward self-employment...

[Podcast] How to Grow Real Brands with Dava Guthmiller

Discover what it takes to be a “real brand” – one that is bold, honest and centred around emotional connections. Dava Guthmiller, who spearheaded Uber’s branding, is founder and CCO at Noise 13, a branding & design agency in San Francisco. You will learn how Dava used this philosophy to rapidly scale her agency, including a deep dive into her process...

How to Create a Content Calendar: A Step-By-Step Guide to Creating Content With a Small Team

This article has been contributed by Freya Kuka. Your blog’s survival hinges on quality content – but perhaps just as importantly, ensuring your content is published regularly. That’s why it’s essential to have a good content calendar that allows you to schedule content production and publication. If you have a team, it will keep them focused and...

Top 10 Design & Creativity Tools for Designers

This article has been contributed by Denise Langenegger. As businesses continue to divert their budgets toward content creation and digital marketing, so does the demand for marketing images, infographics, video content, social media marketing, packaging design and website design. In the age of digital marketing, graphic artists and designers have...

Ultimate Guide to Successful Video Pre-Production

This article has been contributed by Torrey Tayenaka. Before the age of high-speed internet and mobile access to wireless connections, video content was a costly marketing accessory, available only to a small percentage of online users. Now, production technology has advanced and consumers are armed with computers and mobile devices that can view videos...

12 Best Branding Courses to Learn Online

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. It’s easy to dismiss its concept and reduce its idea to logos and color schemes, but what plenty of people don’t know is that its coverage transcends aesthetics and style. For starters, branding isn’t only how entrepreneurs make...

Best Laptop Docking Stations of 2020

When you’re a graphic designer on the go, powering your laptop will generally come down to using the classic three-pronged plug into the nearest outlet. While that does a great job, wouldn’t it be great if there was an option that you could use to not only power your laptop but also allow you to plug in your peripherals without the need for hubs or...

Top 10 Logo Design Trends For 2021

We’re expecting a striking variety of exciting logo design techniques to flourish in 2021. Logaster logo maker has put together a list of the hottest logo design trends that are set to soar in 2021. Check it out! Logo Design Trends 2021 Simplicity Inventive Typography Gradients Disappearing Letters Overlapping Geometry Negative Space Fine...

5 Email Marketing Mistakes That Are Killing Your Sales – And How To Avoid Them

This article has been contributed by Daniela McVicker. So you say that email marketing is dead. “It’s just not working for my business,” you might say. “And no one reads promotional emails anyway, so why bother?” But what if we told you that you’re wrong? At least that’s what the statistics say. According to statistics by 99Firms: 80% of companies...

How to Create, Sell & Promote Private Label Products

This article has been contributed by Eduard Klein. Whether you’ve been running your YouTube channel for a while or have only just started it, you’ve likely thought about different ways to monetize your videos. You might even have tried a few strategies. One of the most effective ways you can monetize your YouTube videos is with private label products....

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