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How Spotify Is Heating Up The Podcast Wars With Its $575M Spending Spree

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree. The post How Spotify Is Heating Up The Podcast Wars With Its $575M Spending Spree appeared first on Leveling Up.

Biden won the US election but the country is still extremely divided. Here's how marketing made that happen

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases...

How To Do A Podcast Tour To Promote Your Book

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences....

How I'm Doing Influencer Marketing for My Book, Leveling Up

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more,...

Is Amazon's Foray Into Pharma A Good Or Bad Decision?

Today we are going to talk about how Amazon is continuing to dominate the world and how they’re getting into pharma and continuing to eat everyone’s lunch. The post Is Amazon's Foray Into Pharma A Good Or Bad Decision? appeared first on Leveling Up.

Bitcoin is SKYROCKETING – Why It's Here To Stay

Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it’s here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there’s a couple of things to look at here. In this episode we’ll dive in and talk about both sides. The post Bitcoin is SKYROCKETING – Why It's...

How To Create A Community of 60,000+ Strong And Use It As Your Secret Weapon (With Lloyed Lobo from Boast AI and Traction Conference)

If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder...

Why I'm Writing My Book, Leveling Up

As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement...

I Blew $200k Trying to Start a Coaching Program

In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into...

How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content

In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the...

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