When you click "publish" thousands of copies are generated and sent to individual inboxes. Once you've sent an email, people can keep a copy of it in their archive, forever. You can't take it back.
I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies. But now I'm convinced that 90% of it is unnecessary.
Everything we come up with is a mixture of what we've seen, heard, and experienced.
Here are the factors that make a new SaaS product succeed.
As Westerners, we believe in pushing up against the limits, and going over them. We need to learn the Okinawa Island secret: hara hachi bu.
The easiest way to configure Tailwind CSS and Tailwind UI so you can build a simple HTML site
Thoughts on the podcast industry in 2021: investors are acting as if podcasting is bigger than it really is.
If you're selling anything online, pay attention to your unit economics
For those following my story: 2020 was a breakout year for me. After years of trying, I finally feel like I have a life with margin and a business that can sustain it.
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