If you're selling anything online, pay attention to your unit economics
For those following my story: 2020 was a breakout year for me. After years of trying, I finally feel like I have a life with margin and a business that can sustain it.
Solo, we were both a 10. Together, we're a 100. It's not 2x; it's 10x.
What do I mean when I say 'go after a market with strong demand?'
Bad ideas are hungry: they consume whatever energy, money, or time you throw at them, without giving you anything back.
One misconception I see from new SaaS founders: they need more trials than they think they do.
We spend way too much time trying to deconstruct our heroes' journey.
"Nobody's free until everybody's free." – Fannie Lou Hamer
Your business' results hinge on the strength of your original idea. How clear was your initial observation? How correct was your hunch?
This depression was real and it was debilitating. I lost customers. I lost weight. And eventually, I depleted all my savings.
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