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It might never go away

When you click "publish" thousands of copies are generated and sent to individual inboxes. Once you've sent an email, people can keep a copy of it in their archive, forever. You can't take it back.

Do you need marketing tracking and automation?

I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies. But now I'm convinced that 90% of it is unnecessary.

Should my SaaS try to get enterprise customers?

Expanding my horizons

Everything we come up with is a mixture of what we've seen, heard, and experienced.

The Hierarchy of Needs for new Product Ideas

Here are the factors that make a new SaaS product succeed.

The 80% energy principle

As Westerners, we believe in pushing up against the limits, and going over them. We need to learn the Okinawa Island secret: hara hachi bu.

How to build a simple HTML landing page using Tailwind CSS

The easiest way to configure Tailwind CSS and Tailwind UI so you can build a simple HTML site

Podcasts and Capital

Thoughts on the podcast industry in 2021: investors are acting as if podcasting is bigger than it really is.

How many units can you sell?

If you're selling anything online, pay attention to your unit economics

2020 year in review

For those following my story: 2020 was a breakout year for me. After years of trying, I finally feel like I have a life with margin and a business that can sustain it.

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