A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart...

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points...

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive...

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when faced with potential budget cuts.  To assess the real impact of martech on company value today,...

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers,...

The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in New York City and stretched along West 12th Street. They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu selected as “Summer Reads.” The...