ML 20200713

The post ML 20200713 appeared first on Marketing Land.

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CabinetM and Stacktus merge

CabinetM, the Boston-based martech management and visualization platform has merged, effective immediately, with Denver-based Stacktus, a platform with a similar vision created by Megan Michuda just one year ago. Stacktus has already ceased standalone operations. Stacktus: the background. The impetus behind Stacktus was to relieve marketing operations...

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Google’s 3D Swirl ad format now available in DV360

Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. ...

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The Week in Martech

Episerver launches Intelligence Cloud, appoints new CMO This week Episerver, the content management and digital commerce platform, launched Intelligence Cloud, which integrates with its existing Content and Commerce Cloud offerings. The launch will deliver functionality from last year’s two acquisitions, Idio and Insite Software, to Episerver...

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WEHCO Media hails Blueconic’s orchestration upgrade

Blueconic, the customer data platform, last week announced enhancements to its customer lifecycle orchestration capabilities. The improvements are aimed at making messaging responsive to customers at any point in their journey, rather than responsive to channel-based campaigns. The enhanced capabilities are designed to help marketers leverage...

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What’s behind the hype about Customer Data Platforms?

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3 billion by 2025, expanding...

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How technology is changing what it means to be an effective marketer

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging trends in data and technology are changing what it means to be an effective search...

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ML 20200710

The post ML 20200710 appeared first on Marketing Land.

4d

ML 20200709

The post ML 20200709 appeared first on Marketing Land.

5d

When will we return to in-person events? Answer our survey

Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return. But when, exactly, is the question? We have been tracking these attitudes through our Event Participation Index, a short...

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