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MarTech’s marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts...

Top 3 priorities for your 2023 B2B marketing strategy

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape.  Reaching buyers today is difficult. With the many platforms and apps, it...

Webinar: 5 CX trends that will shape 2023

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to...

Failure to get the most out of data clean rooms is costing marketers money

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report.  Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users...

HubSpot’s December releases: A manager’s guide

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below.   HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different...

Feds finally file anti-monopoly suit over Google’s adtech

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of...

What is call analytics software and how is AI giving marketers more power to measure inbound call data?

What it is. Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. These platforms provide call tracking, recording, routing and attribution tools to enable...

10 steps to target and connect with potential customers effectively

Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork.  You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget. ...

Lotame launches first-party data accelerator

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the “madtech” space. The announcement came on the first day of the IAB’s Annual Leadership...

Why and how to use loss aversion in email marketing (plus 4 examples)

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part! ...

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