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Marketing Land

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What can you do with a Digital Asset Management solution?

All marketing is essentially content marketing. Investing in a Digital Asset Management (DAM) enables marketers to have a centralized location where all content assets are stored, labeled, and easily accessible. Whether you are new to DAM or currently evaluating a solution for your organization, the cutting-edge capabilities offered by innovative and...

How inclusion can lead to diversity in marketing: Monday’s daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s take a fresh look at diversity. It’s easy to fall...

How inclusion can lead to diversity in marketing and communications

In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but such gestures do not signal a commitment to fair wages, safe working conditions, or a willingness to pay their share in taxes, let alone...

Data collaborations are on the rise: Friday’s daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how will you navigate the challenges and opportunities we face around...

Drive customer engagement with the power of personalization

Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages, you are making that relationship a strong one. Join Adrian Turner, senior personalization lead, Business Development Bank of Canada (BDC), and Leigh Price, senior manager PMM,...

Publicis partners with The Trade Desk in latest alternative tracking move

Publicis Groupe, the global marketing and communications company, has announced a partnership with The Trade Desk to create another alternative to third-party cookie-based addressability. The move will give The Trade Desk access to Epsilon’s database of billions of consumer transactions as well as household data, demographics and interests....

D2C success, virtual presentations: Thursday’s daily brief

Good morning, Marketers, and marketing ops professionals, One thing I’m watching, from week to week and month to month, is marketing ops redefining itself as a profession. Its self-confidence and assertiveness is growing as its importance is increasing. Understandably so. And it’s demanding a seat at the table. Just yesterday,...

Finding the best social media platform for your audience and business

You’ve probably seen the Ocean Spray guy by now — he’s skateboarding down the road while “Dreams” by Fleetwood Mac plays when suddenly he lifts into frame a large bottle of Ocean Spray cranberry juice. He nonchalantly drinks from it, then turns to the camera to lip-sync the rest of the song.  The unexpectedness and comedy of the TikTok video...

ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today I’ve got movies on my mind. Creative agency Movers+Shakers...

5 B2B marketing trends to address in 2021

The COVID-19 pandemic caused B2B marketers to make many adjustments and re-examine their strategies and processes. Thus, the B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.  Bearing that in...

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