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Why Predictability is More Important than Speed in Agile Marketing

Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability than speed. It sounds weird because we do want faster campaign delivery, but predictable delivery is needed first. Let’s be real here—marketers often aren’t...

Using AI to replace cookies with context

Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems almost too obvious to mention, is contextual advertising. Contextual advertising doesn’t intrude on audience identity...

How one CRM platform is helping drive the revenue cycle

CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. For some brands and organizations, marketing automation is at the core of the martech stack; for others, a CDP is the single source of truth. This is the second part of our look at the state of CRM in 2020. The onset of COVID and...

How marketers can identify the right ABM vendor

Up until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital — which means renewed focus on ABM solutions. With such a mix of ABM solutions out there,...

The future of cybersecurity: What marketers must know

The only inevitability in cybersecurity these days is that high-profile compromises will continue to dominate international headlines. This leaves organizations with one burning question: ‘How do we prevent our company from becoming the next headline’? Cybersecurity is a child that keeps getting new toys, each old one is cast aside in the pursuit...

Salesforce signs agreement to acquire Slack

As the bell rang to close the New York Stock Exchange at 4pm EST today, investors, Salesforce and Slack users, and the martech community at large were awaiting the anticipated announcement of a multi-billion acquisition of the popular collaboration platform by the CX and CRM giant. Slack already has close integrations with Salesforce, but the acquisition...

1-800 Contacts doubles down on the digital customer experience

Hindsight may be 20/20, but 1-800 Contacts, the largest contact lens retailer in the U.S., had the foresight since back in 2018 to combine personalization with an efficient e-commerce and shipping experience, leaving them prepared for this year’s increase in online shopping. “Before [COVID] our customer experience often started on the phone,...

Actionable, expert-led SEO & SEM training… happening next week!

Join hundreds of search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions programmed by the Search Engine Land experts you know and trust, covering crucial topics like… Google algorithms and penalties...

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company.  Creators can submit...

Record growth in online shopping over the holiday weekend

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer, with soaring online shopping stats, while in-person store visits were slashed by over 50% compared with 2019. In October, Taylor Schreiner, Director...

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