Why cross-channel customer journey orchestration is important

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old mediums that are no longer of as much use. So as marketers, we need to be thinking constantly about, what are the...

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Consumer tolerance for traditional advertising continues to fall

In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when it manifests as interruptions to digital video consumption. Lower consumer tolerance and higher expectations of brands are impacting...

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Why some marketers are moving to hybrid and headless CMS systems

Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and Drupal and the kind of CMSs that are super popular becoming too bloated and too slow and too kind of just having too much...

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Looking for clarity on CDPs: Monday’s Daily Brief

Good morning, Marketers, how about CDP for service? Last week, David Raab of the CDP Institute emphasized that CDPs are a specific kind of technology built for specific purposes. He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. I was talking to a self-described CDP last...

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Yahoo introduces In-Flight Sales Analysis for digital out-of-home

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time. The new capabilities...

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Coveo adds Qubit to boost AI-driven commerce

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced. Coveo’s offering is based around a self-teaching relevant search engine, which...

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6 key elements of a great agile marketing backlog

While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. Having a great agile marketing backlog can make an impactful difference for teams. After working with hundreds of teams over the past decade, I’ve boiled it down to six key elements of great...

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Ethical data management is a win for marketers

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is your brand keeping pace with these changes?” Marketers have to work closely with their company’s legal advisors in order to...

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The many ways to know your audience: Friday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. ...

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Privacy matters: Marketoon of the Week

In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service...

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