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Media planning breakdown: Marketoon of the Week

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels.  Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media...

Why Kanban is more than a visualization board

There’s a sentence that I hear over and over again that kind of irks me, and maybe you’ve heard it too? “We’re doing Kanban, we have a Kanban board.” While having a Kanban board is important, you are not really practicing Kanban with this alone.  Kanban is really tricky for most people to get their heads around because it’s so much more about...

The dam is breaking on vaccination mandates: Monday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you getting out and about? A few days ago I attended an...

Onsite search enhancements for better customer engagement

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. But did you know, the onsite search function – where customers search your site for terms, products, or services – plays a significant role in customer experience? Onsite search directly impacts customer...

10 awesome reasons to attend MarTech

If you’re eager to leverage marketing technology to create data-driven customer experiences, build high-performing teams, and streamline marketing operations, join us online, September 14-15, at MarTech… for FREE. Your All Access pass unlocks two days of world-class programming, including: Dozens of tactic-rich sessions featuring real-world experts...

Why account-based marketing continues to grow

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers report ABM yields multiple...

Shutterstock.AI launches data products for AWS Data Exchange customers

Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use third-party data in a privacy-compliant way. (That said, Amazon was just hit with a record-high data privacy fine by the EU.) ...

New job? Here are the skills you need to succeed today

Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. I need a service to automatically update my contact cards because they keep going out of date.  One friend had an okay job. It paid...

Know your partners: Friday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s all about partnerships. In some cases, the partnership refers...

Now is the time to relaunch your website

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.” An internal study conducted by Acquia found that in 2020 over...

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