How You Can Put Street Art Legend KAWS & Even That Mysterious Alien Utah Monolith in Your Own Home via AR

Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they'd like with augmented reality so they can appreciate it where they are. That's what artists like Marina Abramovic, Anish Kapoor, Jeff Koons, KAWS, and others are doing with the Acute Art app. Don't Miss:...

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Varjo Follows in Apple's Footsteps with LiDAR Depth Tracking in XR-3 Headset

Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for "pass-through" mixed reality experiences....

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Looking Glass Responds to Sony's Holographic Display with Consumer-Friendly Looking Glass Portrait

In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020. That day is finally here, and so is the Looking Glass Portrait, the latest iteration of...

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Universal Studios Japan Powers Up Mario Kart Ride at Super Nintendo World with AR Headsets

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don't Miss: Nintendo Crafts AR Content for Animal Crossing: Pocket Camp ...

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Dreamworks Delivers A Furry AR Selfie Lens on Snapchat for Release of 'The Croods: A New Age'

The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing. That's what's on the menu this week as Dreamworks teamed with Snapchat to launch a special Lens for the sequel to the blockbuster animated hit The Croods. • Don't...

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Snapchat's Spotlight Confirms That the TikTok, Instagram Social Media War Is On — And AR Is the Next Battlefront

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance...

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Snapchat's Spotlight Confirms That the TikTok, Instagram Social Media War Is On, and AR Is the Next Battlefront

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance...

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Opinion: Why Facebook Forcing Instagram AR Filters into a Unified Platform Is Bad for Our Smartglasses Future

Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing. The change now enables developers to submit AR effects once for publishing to both Facebook and Instagram. On the surface, this is an improvement to be...

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Google Gifts 5G Android Smartphones with 'the Mandalorian' AR App

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes. That is, as long as you have an Android smartphone. Check that...a 5G Android smartphone. Don't Miss: The Porgs from Star Wars Are Coming to Magic Leap One Available now...

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HBO Rolls Out 'His Dark Materials' AR Experience To Bring Characters to the Real World

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming. After developing a series of AR experiences via Snapchat to promote Season 1 of His Dark Materials, HBO has tapped Yahoo to...

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