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Market Reality: Epic Games $1 Billion Raise, Apple AR Surprise, Deutsche Telekom Smartglasses, & HoloLens Helps Intel

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of those tech fantasies that are now gaining steam, with Apple the favorite...

Google Signals Smartglasses Ramp Up via Job Postings for Waveguides & Other AR Disciplines

For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers. Now, with Apple, Facebook, Snap, and even Pokémon GO maker Niantic working toward consumer-grade smartglasses, Google is conspicuously absent, either in rumor or...

ReplayAR App Preserves Hollywood's Most Beloved Movie Theater Using Augmented Reality

The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business. This week, the historic ArcLight Cinemas and Pacific Theatres, which account for 300 screens in the US, announced that it would be shuttering due...

Deutsche Telekom Opens Early Access to Tooz Smartglasses via Dev Kit

If you're a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardware is a priority. Along those lines, Europe's Deutsche Telekom has opened up an opportunity to score a pair of its Tooz smartglasses before the official consumer launch. • Don't...

BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR experience that serves as an immersive augmented reality showroom. Don't Miss:...

Investors Bet $1 Billion on Epic Games to Build the Metaverse

Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences. But, with its latest massive funding round, it has its eyes set on the Metaverse. Don't Miss: Unreal Engine Maker Epic Games Lands $1.25...

Apple Hides Augmented Reality Surprise in Invite for Next Big Event

Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event. • Don't Miss: A Brief History of Apple AR Smartglasses Rumors Slated for April 20, at 1 p.m. ET, the Apple invite is a simple swirl of color in the shape of the company's...

Snap Teams with LACMA & LA Artists to Launch Location-Based AR Art Monuments Around the City

When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists. In recognition of this phenomenon, LA-based Snapchat has embraced the community by teaming up with a group of artists to create a series of stunning augmented reality...

Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware. But one tech giant, namely Intel, is showing off how it's already harnessing the features of the HoloLens 2 to transform its internal operations. • Don't Miss: Hands-On with the HoloLens...

Airstream Lets You Take a Road Trip in Its Latest Trailer via Augmented Reality

The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine. Predictably, that led to a bit of an inventory shortage. But now that demand is eased a bit in 2021, Airstream is using augmented reality to sell one of its best...

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