On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.

Last month, I tweeted that I had rolled all our email report queries into one query, allowing us to deliver our email reports much faster. Amazing, right? Nope, let me share my mistakes.

We reduced our AWS bill so that we could invest in more important areas.

iOS 17 has a feature called "Link Tracking Protection". Let’s take a look at what it means for your marketing and linking to your website

People keep asking us how we built our referral program. This is how we did it.

Well, from the jump, we started Fathom Analytics to be very different from a typical tech company. Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.