Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you

Latest articles

KFC vs Chick-fil-A | The Colonel’s Last Stand | 5

It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruining the company. As the recession and Sanders wrath hammer revenues, the...

The Art of Business Wars Lesson 4: Positioning

oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your copy, visit wondery.com/the-art-of-business-wars. 

KFC vs Chick-fil-A | The Henhouse Heats Up | 4

It’s the late 1960s and Kentucky Fried Chicken’s new owner takes the rapidly expanding franchise public. America’s hottest new IPO makes dozens of employees instant millionaires, but not Harland Sanders, who sold his company for cash. Now brand ambassador, Sanders regrets his decision and attempts a coup. As civil war rages at Kentucky Fried Chicken,...

KFC vs Chick-fil-A | The Birth of the Bucket | 3

It’s the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried chicken recipe to restaurant and diner owners. Franchising is a new concept and it’s hard going, but Sanders makes an invaluable convert of Pete Harman,...

Announcing The Art of Business Wars

Pre-order our new book The Art of Business Wars now before it is released on April 13.

Wondery Presents: Spy Affair

A charismatic Russian woman arrives in the US on a mission to improve relations between the two countries, and she soon makes some powerful friends. But who is Maria Butina? And who is she working for? As Maria gets closer to the rich and connected she also attracts the attention of the FBI. In the politically charged world of US-Russia relations, everyone...

KFC vs Chick-fil-A | Fast Fists and Failure | 2

It’s the 1900’s and a young Harland Sanders learns how to cook out of sheer necessity when his widowed mother leaves him at home to care for his younger brother and sister. Crushing poverty prompts his mother to loan him out as a field hand when he’s just twelve, and from then on he’s on his own. He labors as a farmworker, a blacksmith’s helper, and...

KFC vs Chick-fil-A | Guns, Guts, and Gravy | 1

It's the Great Depression, and in one of Kentucky’s toughest corners, Harland Sanders defends his gas station business with sheer moxie and a loaded shotgun. He expands it into a thriving motel and restaurant, but impatient tourists balk at long wait times for his most popular dish — fried chicken. Eager to woo customers, Sanders risks life and limb...

Late Night Wars | Late Night for the TikTok Generation | 7

Since the disruption of the broadcast viewing experience, late night comedy has gone through some growing pains. It’s no longer must-see TV, but late night water cooler moments remain as fiery political segments go viral online.For more on how the late night landscape has shifted since Johnny Carson’s exit from The Tonight Show, we speak with Meredith...

Late Night Wars | Late Night Stars Collide | 6

Jay Leno takes it on the chin from NBC when the network informs him his future as Tonight Show host has a looming shelf life. He needs to hand the keys to Conan O’Brien, who doesn’t want to be stuck in the 12:30 slot forever. As Letterman’s ratings at CBS decline, NBC makes a bizarre decision to keep its hosts happy and in the family. It’s a decision...

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