Seth Godin's Blog on marketing, tribes and respect
434 followers 9 articles/week
“I don’t learn that way”

If you’re sitting on the dock, watching the swim class without getting wet, it’s more accurate to say, “I’m just watching.” There are plenty of theories on how different people learn. Online, we’re in the middle of the biggest learning experiment in history, with countless videos, podcasts and interactive courses teaching just...

Wed May 22, 2024 11:53
Noodling for professionals

When Miles Davis recorded Kind of Blue with his sextet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading fours and taking risks. Studio...

Tue May 21, 2024 12:56
I was wrong about sun tea

The story is a good one: put some tea bags in a mason jar filled with fresh, cold water. Put it in the sun. Four hours later, smooth and delicious tea is waiting for you. The photons from the sun go through the clear glass and the water, strike the leaves and transfer radiant energy to the tea. This isn’t actually what happens. ...

Mon May 20, 2024 11:30
Fingerprints

If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams shows that could have come from any streaming service. When...

Sun May 19, 2024 11:44
Customer math for a new business

How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time?

Sat May 18, 2024 11:30
Semantic algebra

Doing math problems in your head is a skill. No one is born knowing the answer to, “You have 35 coins in nickels and quarters. They add up to $4.15. How many quarters do you have?” but we can learn. And some people find it easier than others, but yes, we can learn. The same is true for analogies and relationships of words. If someone...

Fri May 17, 2024 11:54

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