Seth's Blog

Seth Godin's Blog on marketing, tribes and respect

Latest articles

Dancing with belief

All of us believe things that might be inconsistent, not based on how the real world actually works or not shared by others. That’s what makes us human. There are some questions we can ask ourselves about our beliefs that might help us create the change we seek: Is it working? If your belief is working for you, if it’s helping you navigate a crazy...

Crossing from the early adopters to a larger group

I’ve blogged many times about the chasm. That’s Geoffrey Moore’s term for the gap between the small part of the market populated with people who like to go first, and the larger group of people who want to get involved with something that’s proven, popular and effective. The early adopters ask, “is it new?” The early majority ask, “did it work?”...

Time to get back to magic

Most of the time, the phrase is, “it’s time to get back to work.” This means it’s time to stop being creative, stop dancing with possibility, stop acquiring new insights and inspiration–and go back to the measurable grind instead. Maybe we’d be better off saying, “I need to get back to making magic.” Because that’s what we’d actually like to be...

“Is that the most important thing?”

If you want to have an argument, to raise tempers or to distract, the easiest thing to do is start bringing up things that are easy to argue about. Not the things that are important. Because the important things require nuance, patience and understanding. They require an understanding of goals, of the way the world works and our mutual respect....

Getting the joke

“But why is this important?” When we encounter a fashion, a film or some other cultural artifact that the critical establishment has celebrated, it’s easy to not understand it. Taste, after all, is unevenly distributed. But you don’t have to like something to understand why someone else thought it was important. To move the culture forward,...

Questions for the founder

A friend shared a new business idea with me yesterday. Some business model questions came to mind, asked here rhetorically. If you get them right, everything else is easier: How will you get new paying customers? Why will your paying customers tell their friends and colleagues? Will this business work at a scale that you can both achieve and are...

The absurdity of a Scrabble hierarchy

People who are very good at Scrabble are not more kind, better judges of character, more facile with soft skills, better long-term thinkers, more fun at parties or much of anything except good at Scrabble. Of course we don’t decide on who should have positions of authority or who should be trusted based on their skill at Scrabble. It’s simply a game....

Are you a marketer?

Do you try to persuade people of your point of view? Do you interact with customers? (Or patients, subscribers, fans or citizens)… Are you a designer? Would life be easier if your boss understood you better? Is there a policy you’d like to change or a candidate you’d like to help elect? Are you hoping to make things better? Then you’re a...

Bad choices

If made freely, a choice feels like the right thing at the time. But we realize it was a mistake later, once the moment passes. We don’t know now what we learned in the future. Bad choices can be caused by: Poor information Shoddy analysis (including cognitive glitches and reliance on sunk costs) Peer pressure Manipulation Hustle Power...

“Taking” lessons

What an accurate and horrible term. It’s hard to imagine that most people would look forward to taking lessons. In the piano or arithmetic or anything else. You take medicine. You take your punishment. It’s unwanted but grudgingly accepted. The term gives away the intent behind it. Learning is different. Learning is something we get to do, it’s...

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