4 Reasons to Consider Outsourcing Your Sales Support

Sales representatives are responsible for boosting the company’s profits, and it can be a daunting task. Because of this, sales support takes some of this burden off their backs. Having sales support may not directly improve sales, but it has a positive impact on operations. Additionally, representatives can concentrate on improving their performance....

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A Beginner’s Guide to Business Success in the Metaverse 

There’s no hiding from it: The metaverse is coming, and it’s on track to disrupt the world of business as we know it. Championed by newly rebranded Meta (formerly Facebook), the metaverse will be a network of 3D, 360-degree immersive and interactive micro-worlds. These digital spaces are where we will buy products, consume media,  learn new skills,...

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Build on Metrics by Designing Effective Focus Groups

Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why.  Focus groups are one of the most effective ways to do that. They allow you to engage your customers in conversation and gain valuable qualitative feedback...

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Take the Time to Avoid These Costly, Common Social Media Mistakes

Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to boost your reach and engagement too quickly. These blunders can cost you followers, customers and credibility. Fortunately, these mistakes are avoidable. Read on to discover how to put your best foot forward as you break into...

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Why The Traditional Strategic Annual Plan is Failing You

For small to mid-sized enterprises, the annual strategic planning process can be fraught with frustration. On one hand, it is acknowledged that the most accepted best practice for a business to go from their vision to achieving their stated result, for example, grow revenue by 5x over 24 months with existing resources and infrastructure, is tied to...

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WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today’s Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE. Are...

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Entrepreneurs: How to Focus Ruthlessly and Win in 2022

New and aspiring entrepreneurs often fall victim to impatience and imperfection. When something’s not working perfectly to their standards (or worse, fails), they take it personally and don’t know how to move on to better iterations after the setback. But that’s what startup life is all about. To win, you have to learn how to rebound from failures...

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Propel Your Business Forward by Avoiding These Entrepreneurial Traps

This excerpt is adapted from “Yes, You Can Take a Day Off: Escape the Nine Traps of Growing Your Small Business” by David A. Hiatt and Susan Hance Sykes. Copyright 2021 Sandler Systems, Inc. All rights reserved.  Sandler and Sandler Training are registered service marks of Sandler Systems, Inc.   The nine entrepreneurial traps Let’s look at the nine...

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5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an exhibition, you need to first attract them to your stand. Getting your booth to pop amid the competition can feel like fighting against a crowd, however, these...

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WJR Business Beat: Customer Service is King (Episode 350)

On today’s Business Beat, Jeff discusses survey results on how underwhelmed people are by customer service these days despite it being the greatest opportunity for small businesses to rise to the top. Tune in to the Business Beat, below, to learn more about the survey:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR...

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