Promoting your startup effectively is essential to stand out and attract potential customers. With the increasing reliance on digital platforms, startups need to adopt innovative and data-driven strategies to ensure their presence is felt. According to a report by HubSpot, 90% of marketers plan to maintain or increase their investment in content marketing...

Think about the companies that come to your mind when someone asks you what brands you like. Ask yourself what is it about that company—that brand—that makes you think favorably about them. Do you associate the brand with the company’s founder, by chance? Because sometimes brands stand out by harnessing the essence of the founder’s personal brand....

Entrepreneurs for the most part love to solve problems. The most successful startups, in fact, are those that solve a problem for consumers. So it only makes sense that one of the tools most suited to entrepreneurship would be one that helps solve problems. Enter the fishbone diagram. Fishbone diagrams are tools used to help diagnose the cause of...

Compensation is an important subject at any organization. At some companies, compensation can be a complicated topic, while at others it remains straightforward. Sales commissions can make a company’s pay structure even more complex, but getting that part of compensation right is important. As Kent Plunkett writes in his book, “Get Pay Right”: “Organizations...

B2B marketing is different from B2C selling. It means selling your products or services to other businesses rather than to consumers. The challenge for small companies in this area is great, because they have limited resources and tight budgets. For small firms to make a strong impact, they need to approach the challenge strategically. They must know...

The following is an excerpt from Get Pay Right: How to Achieve Pay Equity That Works by Kent Plunkett and Heather Bussing. The book discusses how pay equity fosters an inclusive workplace culture while boosting engagement, performance and ROI. Some people love talking about money. Most people don’t. At best, it often feels impolite. At worst, you...