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Principles over Process

Recently my friends at Crisp invited me to participate in a special virtual conference where a set of technology speakers, each with distinctly different points of view, would discuss how teams and companies can best deal with the challenges of complexity. My views on formal process, and how Agile has been taken over by process... The post Principles...

Becoming a Product Coach

Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches.  Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the best companies.  And partly this is a reaction to seeing so many people calling themselves... The post Becoming a Product Coach...

Product vs. Policy

Most people today know that when we refer to “product,” we mean that in a very holistic sense.  It’s not just the code.  It’s not just the user interface.  It’s not just the app.  It is meant to reflect the full customer experience.  Online and offline.  Customer facing and customer enabling. That said, I don’t... The post Product vs. Policy appeared...

The Foundation of Product

Recently I wrote an article about some product ops anti-patterns, but several people pointed out to me that I had buried the lede in that article, and that the most important part of that article applied far beyond the relatively minor topic of product ops. So in this article, I’d like to focus on this... The post The Foundation of Product appeared...

Product Sense Demystified

Even though I have been writing consistently about product now for more than two decades, including a few books, I have thus far managed to avoid using the term “product sense.”  That was not an accident.  I have always disliked the term, and I especially dislike the implications. But for whatever reason, a lot more... The post Product Sense Demystified...

Changing How You Decide Which Problems To Solve

By Jon Moore and Marty Cagan This is the third of the three-article sequence diving into what is meant by meaningful transformation. So far we’ve talked about the need to change how you build, and the need to change how you solve problems.  But we haven’t talked about how you decide which problems are the... The post Changing How You Decide Which Problems...

Changing How You Solve Problems

By Jon Moore and Marty Cagan This is the second of a three-part sequence on defining transformation. Changing how you build, test and deploy is important no matter what you choose to build, but for too many companies, they just become a more efficient feature factory.  They ship more new features than ever, yet they... The post Changing How You Solve...

The Transformation Series

SVPG partner Jonathon Moore is working on the next book in the SVPG series called TRANSFORMED: Becoming a Product-Driven Company.  It addresses the very difficult but critical topic of how a company can transform from the rest to the best. As you may know, we often test out ideas and topics by publishing articles, and... The post The Transformation...

Changing How You Build

By Jon Moore and Marty Cagan Recently we shared an article defining what we mean by true transformation where we described three elements to becoming a strong, product-led company. In the next three articles, we will drill into each of these three elements, and describe why these changes are so important to strong product companies.... The post Changing...

Pledge To Customers

An Empowered Product Team’s Pledge To Customers As a company moves from sales-driven feature teams to empowered product teams, there are some fairly significant changes to how the product teams need to interact with customers. Most of those changes are not directly visible to the customers, as they involve how product teams do their daily... The post...

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