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Behind Every Great Company

In my last article, Product Leadership Is Hard, I provided a high-level overview of what it takes to provide strong product leadership in a product organization built on empowered product teams. In this article, I’d like to share with you several examples of strong product leaders. When I wrote the second edition of INSPIRED, I […] The post Behind...

Product Leadership Is Hard

So many people I meet naively believe that the key to empowering product teams is simply to get the management to back off, stop micromanaging, and give their product teams some space to do their jobs. But as I’ve tried to explain many times, empowered product teams depend not on less leadership, but on better […] The post Product Leadership Is Hard...

Inspired and Empowered

After a nearly two-year effort, I’m very happy to report that our new book EMPOWERED is finally available for pre-order (hardcover, digital or audio), and scheduled for release worldwide in early December. In this article, I wanted to explain the reason for the new book, and how it is meant to complement INSPIRED. As many […] The post Inspired and...

Product Manager Job Description

One of the most common requests I’ve received over the years is to share a good job description for a product manager of an empowered product team.   And for about as long as I can remember, I’ve forwarded on the job description that Google uses.  It’s still a decent description, but I also think it’s […] The post Product Manager Job Description appeared...

Discovery – Delivery

To continue with the series on common confusions regarding product discovery, in this article I want to tackle a very damaging anti-pattern that can sometimes arise where the product team essentially devolves into two different teams, where one team is doing product discovery (aka “discovery team”), and another team is doing product delivery (aka “delivery...

Discovery – Judgement

To continue with the series on common sources of confusion regarding product discovery, in this article I want to talk about the critical role of judgement in product discovery. This may in fact be the single most common confusion I encounter.  I think the source of the issue is that so many product people have […] The post Discovery – Judgement appeared...

Discovery – Problem vs. Solution

To continue with the series on common misunderstandings about product discovery, in this article I’d like to discuss a very fundamental confusion that exists with a remarkably large segment of the product community.  For some people, this is even an emotional issue as it gets to the core of what a lot of product people […] The post Discovery – Problem...

Discovery – Learning vs. Insights

I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind from the concept of someone – either an old-school business analyst or a product manager – defining requirements, to the concept of a product manager, product designer and lead engineer working collaboratively to discover a […]...

Product Vision FAQ

In the previous article discussing product vision versus mission, I received quite a few follow-up questions.  Most of these have been addressed in earlier articles and in INSPIRED, but I thought it would be useful to gather together an FAQ related to product vision in the hopes that we can help clear up some of […] The post Product Vision FAQ appeared...

Product Vision vs. Mission

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupéry The product vision is one of the most important and highest-leverage tools for tech-powered product companies, especially for those […] The post Product Vision vs....

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