The Story of Telling

Brand Story Strategy For Entrepreneurs

Latest articles

Expect The Good

There is no way of knowing if the organic vegetables I bought today were grown without pesticides. But I trust that they were. When I order gluten-free bread for a friend, I trust my baker has used the right flour. I believe the chocolate inside the bar labelled ‘fair trade’ is ethically produced. Every day we rely on millions of people we’ve never...

The Case For Storytelling

Every day during the current global pandemic we’ve watched the numbers go up. We’ve listened to our leaders tell us about the number of active cases. We’ve seen unemployment figures published in news articles. We’ve heard about the numbers of lives lost. Our scientists, experts and leaders keep us informed to convince us of the seriousness of the...

When Things Catch On

When things catch on, we often assume that their success happened en masse and out of the blue. One day an idea is invisible to us, the next it’s everywhere. The truth about ideas that fly is that they gain traction in increments. One story, one believer, one advocate at a time. We earn the right to speak to more people by delighting the first one....

Stronger Together

It’s the day before Melbourne cafes close again under reinstated lockdown restrictions. The owner of the Italian restaurant that opened in January is heart sore. We get chatting as I’m paying the bill. He explains that due to then pandemic they’ve been able to have patrons dine in for only nine of the twenty-four weeks they’ve been open. Most of his...

Trusted Over Time

We often hear it said that it’s hard to stand out in an increasingly competitive world. Maybe you can’t be the biggest, fastest or cheapest in your field. But there are plenty of ways to differentiate and make a mark. First among them is by being trusted over time. Make promises you intend to keep. Keep them. Image by Zdeněk Macháček

The Will And The Way

My grandmother was fond of repeating the proverb: ‘Where there’s a will there’s a way.’ She’d say it to encourage us to try. I don’t think I’ve fully appreciated its power until now. Seeing how our communities and local businesses have adapted to the pandemic restrictions is proof of how innovative and resilient we are. If someone had told you...

On Influence

Many of us go through life feeling powerless to change things. After all, not everyone has leadership status or power conferred upon them. We sometimes believe that influence is a top-down construct—that we can have the most influence from a position of authority. Let’s challenge that assumption. Think about someone whose impact helped change how...

Raising The Bar

When I was a teenager, I joined the local athletic club. I’d never been much of a runner, but since I went to an all-girls school, the draw of the athletic club where boys hung out was abundantly clear. It was time to dust off my running shoes. The worst thing about contemplating long-distance running wasn’t starting—it was not knowing if I had the...

That Certain Something

A new local grocery store around the corner from us finally opened its doors last weekend. For weeks we’ve been pressing our noses to the window as the new tenants swept the floor and stocked the shelves ready for the big day. The previous grocer stocked only organic produce, operated a juice bar and sold health supplements. He did well for many years...

A Good Job

George is in his seventies. His hearing has deteriorated over the years, but he’s reluctant to wear a hearing aid. He hates missing out on parts of conversations and often feels isolated because he can’t hear what’s going on. He’s embarrassed about his disability. But he feels self-conscious about wearing a clunky, visible hearing aid that he thinks...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!