The Story of Telling

Brand Story Strategy For Entrepreneurs

Latest articles

Whoever Tells The Best Story Wins

What a year 2020 has been for every one of us. For the first time in human history, every nation around the world is working on the same problem. The leaders who earned our trust during these challenging times were the ones who spoke to our hearts, not just our heads. They harnessed the power of stories, our most persuasive technology. Storytelling...

Walking As Yourself

The legendary British actress, Helen Mirren, says the hardest thing you can do is walk as yourself. She may have been speaking about acting when she said this, but I think her words carry wisdom we can use beyond the stage. Society conditions us to fit in from a young age. The way to fit in is not to do anything out of the ordinary. By definition,...

On Sufficiency

My favourite childhood stories were those written by Laura Ingalls Wilder about her pioneer family and life in the Big Woods of Wisconsin. Her family lived on their wits. They were grateful for what they had and prepared for uncertain seasons. In tough times they made do and relied on their skills, but also turned to their community for help. The world...

The Limitations Of Labels

Last week, an Australian journalist was quoted in the media as saying that millennial workers lack resilience. She expressed concern over their need for thanks and hugs. On the same day, our millennial plumber was due to arrive to investigate a leak. Even though we’re isolating during the pandemic, this was an essential repair, and tradespeople were...

Trust And Traction

When we want to get a project off the ground, we are often confused about the best way to achieve our goal. We believe if we could only reach more people, we’d immediately have traction. But reach is a poor substitute for the trust of a handful of the right people. A deep connection trumps fleeting attention every time. Image by Daniel Funes Fuentes

A Stake In The Ground

Years ago, when the owner of our local bakery decided to bake only gluten-free bread and cakes, it would have sounded like a risky strategy. Many people would have advised her to sell both conventional baked goods alongside her gluten-free loaves. Instead, she put a stake in the ground. We are naturally inclined to want to hedge our bets. But it can...

Storytelling For The Rest Of Us

Every decision you’ve ever made was influenced by a story—every single one. From the decision about whether to wear a mask during a pandemic, to the charities you choose to support.

 A story you heard, the story you believed or that story you told yourself, had an impact on those choices. If stories are our most persuasive technology, why don’t we...

We Learn By Doing

When my sons were younger, they loved listening to the straight-talking comedian and radio presenter, Karl Pilkington. One of their favourite Pilkington quotes is: ‘You won’t get anything done by planning.’ They often quoted it to me during exam times when I made hints about the benefits of revision timetables. I’m not sure if Pilkington ever explained...

Expect The Good

There is no way of knowing if the organic vegetables I bought today were grown without pesticides. But I trust that they were. When I order gluten-free bread for a friend, I trust my baker has used the right flour. I believe the chocolate inside the bar labelled ‘fair trade’ is ethically produced. Every day we rely on millions of people we’ve never...

The Case For Storytelling

Every day during the current global pandemic we’ve watched the numbers go up. We’ve listened to our leaders tell us about the number of active cases. We’ve seen unemployment figures published in news articles. We’ve heard about the numbers of lives lost. Our scientists, experts and leaders keep us informed to convince us of the seriousness of the...

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