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ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new clients with smart social media content strategy, how to avoid perceived greenwashing […]...

Fri Jul 12, 2024 07:21
Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the cornerstone for building trust and loyalty. Defining the brand identity Before setting...

Fri Jul 12, 2024 07:21
How to gain global publicity without spending mega-millions to become an Olympics sponsor

NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26.  That’s because despite the best efforts of NBCU, which will televise the Olympics […] The post How to gain global...

Fri Jul 12, 2024 07:21
Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New research examines DEI progress and today’s challenges

It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm Bridge Partners finds most leaders undeterred in their DEI missions—nearly three-quarters...

Thu Jul 11, 2024 07:25
5 ways to take your in-store PR strategy to the next level In 2024

For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall.  As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their brick-and-mortar store as a last thought when it comes to business promotion. We […]...

Thu Jul 11, 2024 07:25
Value proposition videos: 10 tips for success

Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is as succinct, persuasive, and effective as you need it to […] The post Value proposition...

Thu Jul 11, 2024 07:25

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