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5 Facebook Metrics Expert Marketers Track (And Why You Should Too)

Whether you are using Facebook ads for advertising today or thinking about it in the future, there are a few key metrics that you must consider when measuring your ad performance. Reach (the number of people who saw your ad) and impressions (the number of times your ad was on a screen) are basic metrics that every advertiser uses to measure Facebook...

5 Tips to Manage Your Restaurant's Cash Flow

Cash flow is always hugely important when you run a restaurant business. However, this year, as restaurants deal with mandatory shutdowns, limited dining options and fewer customers in the wake of the COVID-19 pandemic, it matters more than ever. The good news is that, while high volumes of transactions can make restaurant cash flow management seem...

What Every Tech Consultant Needs to Know (That Wasn't Taught in School)

When you were in school, studying all things technology, you learned everything you needed to get by in the IT field, right? You learned networking, security, operating systems, virtual machines and development. But then something strange happened. You graduated and began your career, only to find out that that amazing CompSci department failed to...

3 Leadership Best Practices That Improve Employee Engagement Amid COVID-19

As the world reacts to the COVID-19 crisis and adjusts to a new normal, brands around the globe are doing their part to maintain the integrity of our shared healthcare, social and economic institutions. This is an important effort, but brands must not lose sight of maintaining integrity internally as well. Companies that turn inward to invest time and...

How to Remotely Onboard New Employees During COVID-19

Every small business has to master the art of effective hiring and onboarding to retain top talent, but with the pandemic forcing employers to use remote tools to perform these functions, some are struggling to modify their approach. To guide you through the best practices of remote onboarding strategies, we spoke to HR expert Mike Lantz, chief people...

Does COVID-19 Mark the Beginning of a Remote Working Future?

In the wake of the ongoing COVID-19 pandemic, it has become evident that the concept of remote work is something we have to explore on a global scale. Not only to better prepare the world for other international pandemics but also to brace ourselves for an innovation-driven future with increased automation where artificial intelligence and robots will...

3 Ways to Improve Your Livestreaming Strategy

Over the last few years, live video has taken over social platforms and created a new way for brands to connect with their audiences. Small businesses working their way up can more easily attract and engage new prospects and persuade them to convert with livestreams.  Why use livestreaming? Today's consumers want to connect with the brands they invest...

10 Ways to Adapt Your Marketing Plan During the Pandemic

Your target market's needs are continually shifting, so it is important to stay up to date with trends and modify your business strategies accordingly. One way to reach your customers during this unstable time is by adapting your marketing plan to meet their needs. We spoke with small business owners and marketing experts to determine the 10 best ways...

Ultimate Guide to a Successful Video Interview

Living in the post-pandemic world requires us to make dramatic changes in the way we run our companies. As lockdowns ease and businesses reopen, we're all eagerly trying to move beyond crisis management into the new "business as usual." Part of that is learning how to change where and how we work.  Working from home is now normal. Until sheltering...

3 Reasons Why You Should Provide Curated Content to Your Audience

The internet can be both an awesome and frustrating place because of the availability of so much content. Though there are tons of helpful blog posts, videos and podcasts, it's hard to find content that answers your needs well. You know what that struggle is like. It's very likely that your audience is going through the same challenges in finding excellent...

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