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5 Tips for Boosting Sales With Conversion-Based Web Design

Are you looking for a way to boost conversions on your website? If so, you're not alone. Business owners and marketers have countless marketing tools and channels at their disposal, but none of them have any real value unless their site is optimized correctly.  Imagine seeing an intriguing ad on social media about a new company. Its products, marketing...

What Each Presidential Campaign Is Proposing for Small Business

It's a common refrain that we've heard for months: "This election is the most important one of our time." And while that may come with a tinge of hyperbole to some, for many small business owners, the race between Democratic presidential nominee and former Vice President Joe Biden and incumbent Republican President Donald Trump will have major implications...

Consider Making These Data-Driven E-Commerce Upgrades Now to Futureproof Your Business

Digital e-commerce channels have been maturing slowly for a couple of decades, but this year's events have finally and firmly moved them to the forefront of retailers' business plans. E-commerce has seen dramatic growth this year, as the pandemic and social distancing have shifted consumer behavior to online and mobile sales channels. According to...

Line of Credit vs. Credit Card: Which Is Best for Your Business?

Borrowing money is par for the course when you run a small business – emergencies arise and opportunities pop up, and both require quick access to cash. For many small business owners, it's a toss-up between taking out a line of credit or putting expenses on a credit card. Deciding which funding method makes sense for you depends on your credit score,...

How to Use Instagram Stories for Business

Instagram has been around long enough that most companies have figured out how to post relevant images and videos on their Instagram feeds. However, Instagram Stories may still be new for many users, and you may be wondering how to make Instagram Stories work in a business context. In this guide, we provide the steps for creating an Instagram Story,...

5 Ways to Grow Your Business with Google Analytics

Are you looking for a way to grow your business based on the information you already have at your fingertips? If so, you're in the right place. Business owners and marketing teams have a host of strategies at their disposal, all designed to get more conversions and sales.  Sometimes, their efforts are not enough. If this sounds like your business,...

What You Can Learn From the Best Instagram Business Accounts

Instagram is a veritable goldmine of marketing strategy and visual inspiration, with many brands utilizing the platform to share visual content and connect with their audience. One of the best ways to make your own business successful on Instagram is to take inspiration from other companies that are doing it well. To help you do that, we put together...

6 Reasons Why More Women Are Becoming Entrepreneurs

About 40% of business owners are women. In the past few years, the number of women becoming entrepreneurs has grown. The trend shows that it will continue to grow, especially when businesses are moving to a digital workplace. What is happening that is encouraging the rising numbers? Here are some reasons why women have turned to entrepreneurship. 1....

SPONSORED: Privacy Steps Every Video Conference Meeting Host Should Take

Video conferencing has become an essential part of day-to-day business communications for many companies. Since so many employees and clients are working remotely, privacy has become a top concern for businesses in their efforts to keep their stakeholders and conversations safe. While choosing the right video conferencing solution is a good start,...

SPONSORED: How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales

In our age of remote work and social distancing, webinars and live video conferences have become a mainstay of the corporate world. Whether for internal training, client education or broader industry events, many businesses have been relying on video communication technology to stay connected and bring audiences together for a common purpose. Webinars...

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