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18 Tools Businesses Should Leverage for Customer Engagement in 2021

Connectivity is of the utmost importance in the modern world. In business particularly, social media, email, and other outreach methods have the potential to engage consumers like never before. In such a highly connected society, a business that doesn't leverage these tools for consumer engagement is at a disadvantage compared to its competitors.  This...

How To Go From Prototype To Production

Developing a hardware product can be a challenging prospect and is even more time and labor-intensive than a software product. Unfortunately, many hardware manufacturers close down because they underestimate the amount of effort they'll have to put into getting their products from prototype to production. The Lily Drone, which, despite raising $34 million...

The Impact of COVID-19 and Diversity, Equity, and Inclusion on the Business World

2020 was a year of tremendous change and adaptation for businesses across all industries. As one of the nation's largest bank-based financial institutions, KeyBank experienced change on multiple levels, including a companywide transition to remote work and emerging technologies. But KeyBank's recent evolution has been driven by more than the COVID-19...

MMS vs. SMS: Which Is Best for Text Message Marketing?

You probably send and receive text messages every day, in both your personal and work life. However, you might not be able to explain what SMS means, or know all the differences between SMS and MMS. These two terms are often confused with each other, but they are two different ways to send text messages. When you break it down to the basics, SMS refers...

What Is MMS for Business?

MMS messaging is popular among people texting their friends and for text message marketing for businesses. Although SMS messaging has been around longer, and is still widely used, MMS messaging has become more popular, thanks in part to the growth of smartphones. It is easier than ever to send text messages with GIFs, emojis, pictures and videos attached....

What is SMS for Business?

SMS messaging is one of the oldest and most popular methods for people to text their friends. Businesses can also communicate with customers and market their products and services via SMS messaging. With so many people having access to smartphones and mobile devices, it’s one of the easiest ways for businesses and people to communicate with others,...

Employee Engagement Is Essential to Success – How to Achieve It

As business owners, we want our employees to be passionate about their work and invested in the company. A healthy work environment helps them thrive, and, of course, this affects the bottom line. But what's worse – having an employee quit and leave, or having an employee quit and stay on the job? In other words, they show up for work physically, but...

Find the Why Behind Your Move to Agile Marketing

There's a reason that we're often admonished to "start with the why." Articulating the key reason behind an action is the best way to both initiate and sustain that action.  The same is true for adopting Agile ways of working. "To be Agile" is not a good reason by itself to fundamentally change the way you get work done. It's comparable to saying,...

10 Ways Businesses Can Put Downtime to Good Use

When COVID-19 first became a buzzword and governments first started shutting down businesses, everyone talked about how much time they would save by working from home – without a daily commute or constant interruptions by co-workers. And it’s true, employees and business owners alike are finding more hours in the day since telework and down-to-business...

What Is the IRS Mileage Deduction?

There are dozens of business tax deductions in the U.S. tax code covering a litany of subjects and situations regarding everyday operations. One such deduction that's seen significant changes in recent years is the standard mileage tax deduction. Although your employees will likely track their own mileage over the course of a tax year, your role as...

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