Festival of Marketing returns for 2020, in a digital format

Rose McGowan, speaking at the Festival of Marketing in 2019This year sees the Festival of Marketing expand from its previous two-day format into five days presented digitally, from October 5-9. Over 80 sessions will take place across the five days, including a mix of headline speakers and panel discussions, as well as marketing masterclasses and mentoring...

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Why advertising needs to stop the shaming

Most advertising makes us unhappy: it’s designed to set unrealistic standards that make us feel ashamed of how we look and live, in order to sell products. But change is coming, says We Are Pi's Mark Lester The post Why advertising needs to stop the shaming appeared first on Creative Review.

18h

Amstel’s new identity is designed for beer drinkers all over the world

With the rise of the craft beer brigade and a more health conscious public reducing their alcohol consumption, mainstream lager brands have struggled to make themselves heard over the last decade. In Amstel’s case, the Amsterdam-based brand has been one of the world’s most recognisable names in beer for almost 150 years but, from a branding perspective,...

18h

Custom Air Max designs come to life in AKQA’s AR experience for Nike Japan

Nike’s Air Max shoe has gained a cult following since its launch in 1987. Designed by Tinker Hatfield, and inspired by the Pompidou centre in Paris, it was the first Nike shoe to feature visible air pockets in the sole – and went on to become one of the brand’s most successful and recognisable sneakers of all time. AKQA’s new project for Nike Japan...

18h

Meet the brand putting an adult spin on cereal

It’s aimed at breakfast food lovers in search of a more mature take on cereal, and as such includes the kind of flavours you’re not likely to see on your box of morning cornflakes. The coffee and cocoa-flavoured Dash is designed to give a jolt of energy while the vanilla and pandan Zombie, as the name suggests, is for more relaxed days. The brand was...

18h

Designing The Luminaries

Eleanor Catton’s bestselling novel, set in New Zealand during the 19th century gold rush, has been reimagined in a six-part drama for BBC and TVNZ. We talk to production designer Felicity Abbott about the joys and challenges of bringing Catton's epic story to life  The post Designing The Luminaries appeared first on Creative Review.

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Lauren Martin’s groovy illustrations add lightness to the world

If you’re feeling peckish, the work of Lauren Martin is sure to make you feel even more ravenous as she often depicts glorious, cartoonish feasts in her lively illustrations and posters. “I’m just obsessed with food! It’s my love language – and I love the idea of each little piece of pasta in a bowl having a personality,” says New York-based Martin....

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Vasava uses hand-drawn type to reimagine children’s classics

Vasava has teamed up with Spanish publishing house Editorial Planeta to create a new collection of covers for well-known classic children’s novels. “Our challenge for this brief was to be able to produce something which could encourage young readers to put down their phones and games consoles, and pick up a good book,” explains the studio.  Some of...

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Behind the scenes at Shangri-La’s VR festival Lost Horizon

With Glastonbury’s cancellation leaving a gaping hole in the music calendar this summer, Shangri-La creative director Kaye Dunnings was determined to create a virtual experience that festival-goers could enjoy from their homes. We speak to her about bringing Lost Horizon to life The post Behind the scenes at Shangri-La’s VR festival Lost Horizon appeared...

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How Covid-19 has changed the future of esports

As physical sports across the globe were grounded by the pandemic, esports continued to thrive, and captured the attention of traditional sports fans along the way. This provides unique opportunities for brands to get involved, says Landor's Rebecca Benson The post How Covid-19 has changed the future of esports appeared first on Creative Review.

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