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Insurance firm Next employs a cast of friendly characters in new branding

Next’s new branding and tone of voice are designed to steer clear of the clichés surrounding insurance companies, which “are either your overly earnest protectors from doom, or rely on the absurdity of animals and athletes to help you remember them”, according to design agency Collins, which led the brand redesign. The team took an illustrated approach...

Channel 4 covers the UK in cakes to celebrate the return of GBBO

The campaign is themed around the tagline ‘Life’s looking sweeter’ and includes the installation of a 78ft high show-stopper bake on Argyle Street in Glasgow, complete with a 23ft long fork. Cakes abound elsewhere too, with digital screens in cities including Leeds, London, Glasgow and Manchester depicting the local weather conditions in real time...

Artist Jet Swan creates uncanny images of strangers in new book

All images: Material by Jet Swan, courtesy Loose JointsYorkshire-born artist Jet Swan works mainly with photography and her work often blurs the lines between documentary photography and classical portraiture. Her debut monograph, Material, published by Loose Joints, gathers together three years’ worth of photographs and portraits of strangers. The...

Exposure Crew: Andrew Lim Clarkson

In the second of a new series of articles showcasing those who assist in making photography the rich world it is today – the stylists, hair and makeup artists, production designers etc – Gem Fletcher profiles the work of set designer Andrew Lim Clarkson The post Exposure Crew: Andrew Lim Clarkson appeared first on Creative Review.

Why NFTs are the future of creative expression

Throughout history, artists have always been at the forefront of change, leading the way through cultural, political, and economic shifts. The introduction of NFTs (non-fungible tokens) to mainstream society is no different. While the term itself may be associated with a certain type of asset, specifically crypto art, what NFT actually refers to is...

Truth Initiative launches spoof brand to highlight dangers of vaping

The campaign, created by independent agency Mojo Supermarket, is part of the long-running anti-tobacco campaign Truth, and involved the creation of a brand identity, packaging and advertising to sell Depression Stick!, a new brand in the style of other products such as Juul, Vuse, blu, Logic and Njoy, the leading e-cigarette brands popular among young...

Lego releases new ads in its Rebuild the World campaign

Launched two years ago, Lego’s Rebuild the World marked the first major ad campaign from the brand in 30 years and hoped to inspire children to let their imaginations run free, using Lego bricks and figures to build the world as they’d like to see it. This week, the brand has released a new spot in the campaign, starring a hapless knight who wishes...

Does the design of everyday materials deserve more credit?

Logos, exhibition design and book covers can often seem like the zenith of graphic design. Do reports, documents and catalogues get overlooked by comparison? The post Does the design of everyday materials deserve more credit? appeared first on Creative Review.

FKA twigs features in global campaign to help end violence against women

The Commonwealth Secretariat and the No More Foundation have launched Join the Chorus, a new initiative that aims to help stop domestic and sexual violence in the 54 Commonwealth countries around the world.  The pro-bono project has been led by creative and social impact agency GentleForces and launches with an animated film featuring artist FKA twigs....

An ode to America’s 20th century movie palaces

Rather than an architectural beauty, nowadays the modern cinema is usually an air-conditioned mound found in a suburban leisure park or shopping centre. While the emphasis might once have been on intricate cornicing and red velvet curtains, it’s now often on screen size and a bounty of snack options. But if you have a hankering for the charm and glamour...

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