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Episode 152: An Inside Look Into Scalable’s Content Agency with Erin MacPherson General Manager of Scalable Brand Studios

What does it look like to build a content agency from scratch? In this episode, Erin MacPherson General Manager of Scalable Brand Studios explains her philosophy on being a connector and how that leads to great content. As the genius behind the content at Scalable (and DigitalMarketer!), she walks us through monetizing newsletters, podcasts, and content,...

Episode 305: Not Getting Conversions with Facebook ads? Follow These 11 Steps

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting. ...

It’s Just Marketing: You Can Stop Using the Word “Digital” Now

Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads? Would the message be conceived by a genius of marketing methodology, a pillar of the advertising industry who...

Episode 151: Using Marketing Data the Right Way with CEO and founder of Oribi Iris Shoor

Marketing doesn’t exist without data. Data is the foundation that branding and campaigns are built on—but that doesn’t mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they’ve built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior trends...

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice...

Episode 150: Using Clubhouse to Grow an Audience and Drive Sales with Jen Gottlieb Co-Founder of Super Connector Media

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the...

Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up

Are you concerned about your site’s security and safety? I hope your answer is yes because online presence is more fragile than many people may think. Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful. Setting up a solid...

Episode 303: Perpetual Traffic Survey Results REVEALED!

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations. Listen To Learn: ...

Episode 149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create...

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Attribution has always been a mystery in marketing, but with the newest iOS14 changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses...

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