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Episode 118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter

Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add...

How to Craft the Story for Your Holiday Marketing Strategy

On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall.  It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.   All that mattered...

Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

This week we’re focusing on advertising your ecommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and...

Our Take on Glossier’s Ad Strategy

Recently we read this article that breaks down the Google Ads strategy of Glossier, and to say we were blown away by the insights would be a bit of an understatement. Author and Founder of Store Growers Dennis Moons uncovers their campaign structure and breaks down every type of ad the company is running on Google. In the end, he was able to...

Tools to Monitor and Improve Your Content Marketing Team Productivity

Working on productivity improvement is the focus for lots of businesses these days. Now that most digital marketing teams are working from home (and many businesses intend to keep working this way), improving and tracking their remote teams’ productivity is crucial. This is especially challenging for content marketing teams as they have...

Episode 117: Writing a Winning Sales Page with Founder of Magnetic Messaging Anna Powers

One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your products!),...

Episode 270: 7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a...

What is Customer Experience (And Why You Need to Prioritize It)

Customer experience is the reputation you have with your customers. It can be great, okay, or downright bad—and each experience will impact your business in some way. Great customer experiences give you the hockey stick growth that you dream about. Okay customer experiences make it hard, but not impossible to get customers to buy more products....

Episode 116: Building a Digital Marketing Agency and Consultancy with founder and CEO of SiteGeek Steve Hooper

Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and consultancy...

How SiteGeek Saved and Then Doubled Their Business and Started Landing More Qualified Leads and 10X Bigger Clients (Plus 3 Proven Tips to Help You Grow Your Own Business)

At DigitalMarketer, we get to work with a lot of incredible businesses, and our absolute favorite thing is seeing a great company find even greater success with the trainings and strategies we teach. And it’s not just because we love celebrating our customers’ success (though we really do love shouting them all out!). It’s also that we want to...

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