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The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever

Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear and concise explanation...

How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video. Whether your video is going to be a success is determined by how many people will be able to find it and watch it. Don’t underestimate the discoverability...

The Love-Hate Relationship with Social Media…

…and the three things to help keep you from losing your mind. Pensive female it professional with curly hair thinking on solution sitting at laptop device in stylish coworking space.Concentrated graphic designer working freelance and using computer with internet I don’t know about you, but my relationship with social media falls into the...

Promote

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate or commission relationship—or...

Advocate

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand. So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post. ...

Ascend

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again. Ascension offers may be simple upsells made after that initial purchase… bigger,...

Excite

Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement. How do you do that? By giving your new customer a memorable experience. Consider offering a quick-start guide… bonus features that surprise and...

Convert

The conversion stage is all about an entry-point offer. In other words, we need the prospect to make a micro-commitment. The best way to do that is through a high-value, low-risk offer that lets them sample your wares without putting too much skin in the game. Out of all of the stages, we truly believe that this one is the most critical....

Subscribe

When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment— gathering contact information and permission to connect. There’s just one problem. Today, people are careful about giving out their email address. You have to offer something valuable that makes it worth their...

Engage

Engagement is essentially building or deepening a relationship with current and future prospects.  As a digital marketer, this stage begins immediately after your first interaction with a prospect and continues through their entire experience with your brand.  The engagement stage is how we leverage content and follow up to engage new...

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