DigitalMarketer

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How to Train Your Facebook Pixel

Facebook’s goal is to put your ad in front of users who will take you up on your call to action. To make this goal a reality, they created the Facebook pixel. It’s as futuristic tech as it sounds… The pixel is a piece of code that goes on your website that reports back to Facebook whether or not someone performed the call to action on your website....

Episode 108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer’s Creative Team with Erin MacPherson

What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice...

Episode 262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative. ...

7 Best Twitter Accounts For Marketers to Follow

It’s easy to waste a lot of time on Twitter.  The constantly updating feed, the easily digestible length of the posts, and how funny all the memes are all add up to make it a place where a couple minutes can quickly turn into a couple of hours. Fun to use does not always mean productive to be on—unfortunately for us all. The secret to...

How to Start Your Content Cluster Strategy

When you think of content clustering—what’s the first thing that pops into your mind? Yeah… we didn’t think about internal links and pillar posts either . Clustering sounds like it’s better left to chocolate and nuts, but it’s actually a content marketing strategy that can garner better rankings and conversions. Content clustering uses...

8 Books to Help Make You a Better Writer

Every good marketer is also a good writer—or at least, they should be. Whether you’re on the content marketing team and it’s your primary role, or if you’re in management and you’re tasked with writing blog posts, almost all professionals need to have a decent level of writing competency. But even the best writers need help sometimes....

5 Ways to Market Your Podcast (And Get More Subscribers)

It’s pretty clear right now that podcasts aren’t going anywhere, anytime soon. With Spotify willing to spend a rumored $100 million to secure the infamous Joe Rogan Experience, they’re betting BIG (seriously… huge) on podcasts sticking around. The good news is you don’t need millions of downloads like Rogan to create a successful podcast....

Episode 261: How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and...

The Perpetual Content Calendar: A 3-Step Framework to Generate Content with a Lean Team

We can confidently say—we’re not the only ones that are telling you content is important. You’ve heard about it in the marketing world and the way business owners, agencies, and marketers talk about it…it seems like a big deal. It also seems like a huge (huge, huge) time commitment. I mean, there are just so many platforms out there that...

4 Reasons Your Email Open Rate Is Decreasing

Hitting send on an email you’ve spent days perfecting is a great feeling, but that marketer’s high comes crumbling down after you see your open rate is lower than usual. What happened? First, it’s important to know this happens to almost every marketer. At some point, you’re going to see lower than usual open rates and you’re going to...

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