Only at RevGrowth: Powerful Lessons in Personalization from Nike, PTC, and More

Do you have what it takes to win the race for revenue? In today’s digital world, buyers are in complete control. Which means your marketing and sales teams must work in lockstep to identify your most interested buyers, and also deliver the most compelling messages at the most opportune times. And you can’t do that – at scale – without personalization....

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Beat the Heat with Drift’s Summer Coloring Book

I thought I was on the up-and-up with most quirky holidays. Pi Day? March 14. Pretzel Day? April 26. Hug Your Cat Day? June 4. But as a designer, I can’t believe I didn’t know about National Coloring Book Day – until now. Yes, that’s right. Today, August 2, is National Coloring Book Day, and I’ve just put the finishing touches on Drift’s first-ever...

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Workspaces, Saved Filters, and Emails: July Updates from Drift

How can we improve the Drift experience for our customers? Answering that question is what drove a lot of our July updates. From big rocks like supporting international marketplaces to smaller (but no less important) ones like getting more custom with notifications. July was all about making updates that will work for you. Read on to learn more 👇 Sometimes...

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How Modern Helped a Drift Customer Increase Engagement 30x by Ungating Content

Should you hide your best content assets behind forms or let them out into the world? This question has perplexed marketers since the early days of online content. On the one hand, forms collect priceless contact information. On the other hand, form conversion rates can be abysmal. You can spend weeks – or even months – crafting a highly educational,...

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Here’s Molly Graham’s Advice on How to Thrive at a Hypergrowth Company

Molly Graham has quite the resume. She’s spent most of her career in tech, starting out in public relations at Google (on a 25-person team that would grow by 400% in the span of nine months). Then, she moved to another Silicon Valley heavyweight – Facebook – where she rotated between communications, product, human resources, and recruiting. By the time...

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Why Brand is the Only True Marketing Advantage You Have: Ryan Deiss on Building Character Diamonds to Differentiate Your Business

What separates the winning companies from everyone else? Brand. If you ask Ryan Deiss, he’ll tell you it comes down to three things: The key to creating a compelling brand lies in building a character that resonates with your target audience. So how do you do that? Use a framework called Character Diamonds. Doing so allows you to map out the character...

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The Ultimate Guide to Virtual Events Management

From streamlining team comms to upping qualified registrations, we’ve learned a ton about managing virtual events. Here are some of the things we’ve learned the hard way: Not everyone loves yoga The right theme will boost all your metrics Event curation wins out over event stuffing Along the way, we continue to share these lessons internally, on our...

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Inside Drift: Meet Josh Moody, Finance Systems Manager

Welcome to another edition of Inside Drift, where we introduce you to the amazing people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, Britnee Laughlin, Allison Betito, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Alexa Nguyen, Zareena Javed,...

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3 Ways to Use Drift in Your Next ABM Campaign

If you’re reading this, you’re probably no stranger to account-based marketing (ABM). ABM budgets across B2B companies grew an astounding 40% from 2019 to 2020 and will likely continue to climb. But how do you leverage target account engagement while offering a seamless buying experience? Drift chatbots can be a great addition to your ABM campaign –...

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Use This Secret Post-Event Strategy to Close More Business

Any event manager will tell you: The job doesn’t stop after the conference ends. The same is true with any virtual event. Virtual events have real staying power . 93% of marketing leaders plan to continue virtual events in the future. My guess? They’ve seen the long-term revenue impact of virtual events. Not to mention they: Cost less to produce and...

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