How to Make Your Website Appeal to All Types of Decision-Makers

Editor’s Note: This article was first published by Inc. here. To be a successful company, you need to be able to answer two questions: Why now? And why you? What’s more, you need to appeal to all types of decision-makers when answering those questions, and, typically, you need to communicate the answer with something as limiting as a webpage or a short...

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8 New Ways to Hit Your Sales Quota

There’s less than a month left in 2020. Soon, your prospects will be setting up their out-of-office replies and turning off their notifications for the holidays. But don’t despair. This is actually the best time to take strategic action to hit your sales quota. After all, plenty of budget holders are looking to spend their remaining budget right now...

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The Latest Updates Making Drift Better for You: November 2020

At Drift, one of our leadership principles is to put the customer at the center of everything we do. So, in that spirit, we launched a new blog series last month highlighting every recent update we’ve made in our product. Each of these updates helps you use Drift more comprehensively and makes it easier to measure your return on investment. Watch the...

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20 Must-Read Books, According to Drift’s Marketing Team

What gift do you get for the marketer who has everything – and more time on their hands than they know what to do with? BOOKS 📚 At Drift, we’re big readers and we’re constantly swapping book recommendations over Zoom and Slack. We’ve published book recommendations before – from our CEO and from our senior leadership team. But this time? We’ve crowd-sourced...

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Inside Drift: Meet Tate Knapp, Enterprise Sales Development Representative

Hey there! 👋 Another month, another member of the Drift team here for you! I know you’ve already met Fernanda Lavalle, Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, Britnee Laughlin, Sam Boyd, Allison Betito, Carolina Caprile, and Michelle Ai, and Frank Schepps. In this edition of Inside Drift, I am so excited for...

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5 Questions with Twilio CMO Sara Varni

Editor’s Note: This interview was first published in our Path to CMO 3.0 newsletter, and was conducted by Tricia Gellman. Subscribe to the newsletter here. As the CMO of Twilio, Sara Varni is responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Prior to joining Twilio, Sara was the...

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The SLA is Dead: Why You Need a Real-Time Marketing & Sales Strategy Now

They say patience is a virtue. But, I’m not much for waiting. My answer to the interview question, “What’s your greatest weakness?” is always – without hesitation – “I’m impatient.” But a lot of people are impatient. Especially today’s buyers. As we become more digitally-connected and globally-minded, buyers expect companies to follow suit – and scale...

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How Drift’s Patented AI Converses Like Human Reps – Based on Learnings from 80 Million Messages

In the year since we announced the Drift Automation bot in September 2019, we’ve shared success stories about what our bot can do. For example, Zenefits has seen a 93% increase in prospect-to-win rate and shortened their buying cycle from over six months to 12 days. But until now, we haven’t told you HOW we do this. With the award of Patent #10,818,293,...

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These Are the 4 Secrets to Replicating Stripe’s Billion Dollar Growth

Pop quiz: What do Amazon, Uber, Lyft, Shopify, Peloton, Warby Parker, Squarespace, and Postmates all have in common? Answer: They all use Stripe to process payments. In fact, there’s a good chance you’ve already made a purchase via Stripe, even if you didn’t know it. (That’s actually part of the appeal.) Stripe’s origin story seems to follow that classic...

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Onboarding in the New Normal: Drift’s Guide to Creating a High-Touch Employee Experience in a Digital World

It’s been just over eight months since the Drift team made the move to WFH, and we’ve made some great strides in getting comfortable with our new normal (and yes – we’ve even managed to have some fun along the way). The way we come together as a team has certainly changed, but we’ve also had to shift our approach to the way we hire and onboard new Drifters....

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