Reusable Blocks, Routing Reports, and Improved Extensions: December Releases from Drift

If you celebrated Thanksgiving last week and find yourself still unable to shake that food coma, we have just the thing to perk you up. A slew of updates are coming your way today: from reusable blocks within the bot playbook builder to improved insights into your missed conversations. And, as always, we have some smaller updates designed to make a...

12h

The 6 Step Guide to Creating a High-Converting B2B Digital Advertising Strategy

Digital advertising now accounts for more than 60% of all ad spend worldwide. And that number goes up every year. But B2B companies aren’t seeing many returns on ad spend. According to Unbounce’s Conversion Benchmark Report, landing pages for software as a service (SaaS) and business services convert only 3–4% of site visitors. That’s because most B2B...

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As a Latinx Entrepreneur, I Challenge You to Help Underrepresented Minorities in Your Industry

Editor’s Note: A version of this article was originally published by Inc. here. I’m a Latinx entrepreneur. I’m a first-generation American. I grew up in Queens, New York, and I’m proud of each of these parts of me. They’ve shaped who I am as a person, a leader, and a founder of five companies over 20 years. But growing up — and throughout the earlier...

2w

Only at RevGrowth: Lessons in Building and Aligning Your Dream Team from Gatorade, Google, and a WNBA Superstar

It’s a tale as old as time. A face-off between marketing and sales teams who are, by all definitions, actually working toward the same goal. That goal? Revenue 💰 But here’s where things get tricky. Because it’s a story we’ve heard so often, we’ve stopped prioritizing fixing the issue. In today’s digital world, establishing alignment between revenue...

3w

What These 4 CMOs Say About the Power of People-Pleasing

When you hear the word “people-pleaser,” it probably doesn’t conjure the most…favorable image. Is that actually fair, though? As Drift’s podcast producer, I have the awesome job of finding great guests, strategizing episode content, and pulling insights from the conversations that follow. And it turns out there’s a lot you can learn. In fact, we’ve...

3w

Inside Drift: Josh Perk, Senior Director of Solutions Consulting

Welcome back to another edition of Inside Drift, where we introduce you to members of the team that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Jason Richman, Stacy Chen, Lillian...

3w

UI Updates, Integrations, and Data Encryption: What’s New This Fall at Drift

It’s a beautiful, sunny, crisp, fall day here in Boston. Change is in the air 🍂 If you’ve logged into Drift lately, you’ve probably noticed some sleek new changes. Check out what’s changed: The leaves are changing color and so is Drift’s platform. Guided by feedback from customers, we’ve remodeled Drift after your favorite social media apps to make...

4w

3 Ways to Use Virtual Selling Assistants to Accelerate Deals and Increase Productivity

It’s a no-brainer: Your sales team is there to sell your product. But that might be less true than you think. In fact, sales reps spend an astounding 64% of their time on non-revenue generating tasks. Shocking, right? So how can you make time for your sales reps to actually sell without massively increasing your headcount? Drift’s Virtual Selling Assistants...

4w

Going Under the Hood: How Does Drift…Use Drift?

One of the questions I receive most often is: “How does Drift use Drift?” Our mission is to change the way that businesses buy from businesses. Which is why we don’t just build and sell Drift, we also use it. That means we know all the ins and outs of Drift — what it can do and the best ways to use it to accelerate revenue. I recently spoke with the...

4w

AI Is Everywhere in Digital Marketing: Here’s What You Need to Know

Artificial intelligence is the future. No one knows that better than marketers. But when pressed for details, most marketers will come up short. In our 2021 State of Marketing AI report, we found that 50% of marketers rate their understanding of AI as beginner, and 65% are still in the researching phase of marketing AI transformation. It’s time to demystify...

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