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This Seeking Wisdom Episode Is Essential Listening for Marketers

If you only listen to one episode of Seeking Wisdom, this should be it. Why? Because this lesson is essential to understanding, well – everything. Here, DC and Adam dive into psychology – the science of how and why we make decisions. Together they unlock how to gain influence, how to persuade, how to avoid past mistakes, and so much more. You can get...

5 Marketing Campaigns that Celebrate Women’s History Month from Adobe, Ritual, The New York Times, and More 

March is Women’s History Month and March 8th is International Women’s Day. So, needless to say, this month’s Swipe File is celebrating the best of the best Women’s History Month campaigns (with a few extras thrown in because…author’s prerogative). How is your company celebrating Women’s History Month? Tweet me @gaxelro to let me know. This campaign...

3 Ways to Sustain an Effective Remote Sales Culture

Keeping up the level of camaraderie and closeness with your sales team is difficult right now. Sales reps are working harder and longer than ever before – and with less communication. In an office space, it’s easy to link up with coworkers for food, drinks or just a chat, but how do you keep your team motivated and happy when you can’t do these things?...

What the Best B2B Digital Advertisers Know That You Don’t

Some B2B companies are driving major ROI with digital advertising. Do they know something you don’t? That’s why we asked reps from three B2B digital advertising powerhouses Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase; Mitchell Hanson, Director of Demand Generation at ZoomInfo; and Dan Frohnen, CMO at Sendoso – to give us the details...

9 Ways to Improve Sales Performance Right Now

Every single component of your go-to-market strategy probably changed last year. Every. Single. One. Buyers, sellers, personas, ideal customer profile, messaging, value prop…the list goes on and on. Overwhelming, right? That’s why I spoke with Chad Nuss, Founder and Chief Revenue of InsideOut, to break down how to tackle a full-blown sales transformation...

5 Steps to Unlocking Your Revenue Team’s Potential

Welcome to the Revenue Era 👋 In this new era, digital is no longer just a channel. It’s your entire brand experience. But how did we get here? Enter stage left, 2020. A year that consolidated a decades-worth of experiences and mayhem into 365 days. On average, the global pandemic sped up digital transformation for B2B businesses by six years. When companies...

Infographic: The Dos & Don’ts of Marketing and Sales Automation

AI and automation have simplified our day-to-day, touching every facet of our digital lives – from the notifications on our phones to the emails in our inbox. Now, they’re changing how businesses market and sell to customers. Today’s marketing and sales teams – on almost any budget – can reap the benefits of automation and AI. But there’s a catch: Automation...

Virtual Selling Assistants, Improved User Experience, and Better Personalization: February Updates from Drift

You may have seen our big announcement yesterday: Drift launched Virtual Selling Assistants to help drive more qualified pipeline for your sales teams. But, we also spent February improving those little things that make a big difference for your team. Let us know what small changes you’ve made that have had a big impact on your team. Start a discussion...

Hit Your Number Faster Without Adding Headcount. Introducing Virtual Selling Assistants from Drift.

Did that headline make you do a double-take? That’s what I was going for. But let me make one thing clear. I’m not here today to talk to you about replacing jobs. I’m here to talk to you about how to get more out of what you already have by making your salespeople much, much more efficient. An October 2020 study by McKinsey shows that 80% of B2B seller...

Black, Female & Unapologetic in Silicon Valley: An Interview with Asana’s Kalina Bryant

Editor’s Note: This interview was first published in Tricia Gellman’s Path to CMO 3.0 newsletter. Subscribe to the newsletter here. Fearless is a misleading word. When we use it – to describe our heroes or leaders – we’re not idolizing their lack of fear or insecurity. We’re celebrating their bravery. We’re celebrating their ability to do the right...

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