4 Tips to Hire People with the Right Sales Mindset

In college, I briefly sold knives to my friends and family. I’d march into their homes, roll out my red velvet tablecloth, and cut through various objects while rushing through my sales pitch. Then came the part of the sales process I dreaded most: the ask. Auntie Mel, now that you’ve seen these magnificent knives in action, would you like to buy one?...

21h

How 360Learning Is Using Conversational Marketing and Drift Video to Stand out in a Crowded Market

At 360Learning, our mission is to help companies close the gap between learning and business impact with our collaborative learning platform. As we expand globally from Europe to the U.S., we knew we’d need a killer strategy. We’ve got a great product. We’ve got hundreds of logos from Fortune 500 companies. But to establish our presence as a European...

4d

How to Incorporate Conversational Marketing into Your Content & SEO Efforts

Let’s get one thing straight. People are used to having their needs met and questions answered – immediately. But here’s a little known secret. If you can actually answer your buyers’ questions at the moment they have them, not only can you book a meeting (or even make a sale), you can also improve your SEO 💡 Yes, you read that right. One of the most...

5d

Here’s How to Host a Virtual Event That Will Bring in More than Half a Million Attendees

If you think in-person events are crucial to your company’s success, you’re not alone. In fact, 85% of B2B leaders agree with you. Which is why it’s kind of shocking that 93% of leaders also plan to continue virtual events…even after the world returns to some semblance of normalcy. That’s because, over the last few months, virtual events have proven...

6d

5 Books I’m Reading During Quarantine

Editor’s Note: This article was first published by Inc. here. Since I’m always talking about the books I’m reading, I’m often asked for recommendations. And like many others, I’ve been reading even more since we’ve been sheltering at home. Here are five books that have inspired and motivated me during this time. Izhar Armony, who is a friend, an investor,...

1w

Everything You Need to Know About Neuromarketing (With Examples from Brands That Are Really Good at It)

50 milliseconds ⏱️ That’s how long it takes for a person to decide whether or not they like your website. 0.05 seconds can make the difference between a visitor bouncing – or becoming a new customer. These snap decisions made by our brains are complex. In fact, according to author and Harvard professor Gerald Zaltman, 95% of our purchasing decisions...

2w

These LGBTQIA+ Sales & Marketing Pros Are Making a Difference in Their Professional Fields & Communities

This year, Pride Month, which is celebrated across the country and around the world every June, was especially sweet. Because just a few weeks ago, the Supreme Court delivered the LGBTQ community a hard-won and long-overdue victory. In its recent ruling, gay and transgender workers are protected, unequivocally, from workplace discrimination. Until this...

2w

The Free Guide To Using Drift

Editor’s Note: This guide was updated in June 2020 to reflect product changes. A few things to know about this guide: It’s designed to help you understand how Drift works and what you need to be successful. It’s packed full of information that will let you have better conversations and conversions. It’s completely free. Don’t let the length of this...

3w

Digital Marketing vs. Traditional Marketing: Is One More Powerful Than the Other?

Ready for a throwdown between a postcard and an IG post? Just kidding. It’s a multichannel world, so there’s no need for just one winner in the battle of digital marketing versus traditional marketing. 51% of companies use at least eight channels to interact with their audience and customers. While digital marketing continues to grow and enjoy a larger...

3w

Turning Words into Action: Takeaways from Boston Tech’s Anti-racism Panel

In the weeks following the killing of George Floyd, companies around the world, Drift included, sent out intentional statements and taken actions in solidarity with the Black Lives Matter movement and the Black community. But we know that words are not enough. Which is why, as a part of our efforts, we teamed up with Wayfair, SmartBear, DraftKings,...

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