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Revenue Talks with Katie Foote & Justin Keller: Introducing Drift’s Newest Podcast

They say money talks, but what if it really did? What would your company’s revenue say about the work you’re doing to accelerate revenue for your business? Now I’m no revenue whisperer, but I’d bet it would say something along the lines of, “Please don’t sell in siloes!” Because winning in today’s market requires reps to stop selling with blinders on....

Inside Drift: Meet Sara Miller Blanc, Enterprise Account Executive

Welcome back to Inside Drift, where we introduce you to all of the people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Stacy Chen, Lillian Frost, Miles Kane, Meghan Catucci,...

How Smarsh Used Personalization to Boost Conversions by 13%

It’s been proven time and time again that personalization has a direct impact on buying behavior…which means it directly impacts your bottom line. Don’t believe me? Here are two eye-popping stats from a 2021 McKinsey report: 76% of consumers are more likely to consider purchasing from brands that personalize their buying experience. 78% of consumers...

3 ABM Plays to Capture the VIP Experience Digitally

It’s no secret that account-based marketing (ABM) really works. After all, who doesn’t love a buying experience that makes them feel like they’re the only person in the room? In 2021, we found that buyer expectations for quick, personalized experiences had grown by 26% in the span of one year. And B2B companies are all too aware of that fact. That’s...

Why There’s No Right Ops Team Structure (Just a Right Mindset)

Try putting a bunch of operations folks in one room and ask them, “What is the perfect team structure?” I guarantee you would never get a definitive answer. That’s why I’m here to end the debate once and for all. And the answer is pretty simple 👇 There is no “perfect” team structure. While operations teams should put thought into how their team is organized...

Drift Conversation Cloud and More Ways to Work Smarter: What’s New This Quarter at Drift

Q1 has been one of Drift’s most exciting quarters yet. In case you missed it, we launched the Drift Conversation Cloud, bringing together three core solutions: Conversational Marketing, Conversational Sales, and the newly-launched, Conversational Service. The Drift Conversation Cloud is powered by Conversational AI and empowers organizations to deliver...

How Salesloft Used Its Drift Integration to 7X ROI

When you see a Nick Sal byline, you know what’s coming next: a true story about how one of our exceptional Drift Partners helped take Conversational Marketing to the next level, with tips on how you can do the same. This month I want to change it up just a bit and put the spotlight on one of our Drift Technology Partners. The Drift Technology Partners...

The 3 Things Your Partner Program Can’t Live Without

Batman needs Robin, Oprah has Gayle, and who could imagine Beyoncé without Jay-Z? Partnerships are everywhere, and B2B is no exception. And, if these three examples are to be believed, I’d argue that partnerships can take a company from average…to superhuman. I’m definitely not alone in thinking that. For Chris Samila, VP of Partnerships, and Matt Nicosia,...

4 Ways to Become a Better Seller (Hint: It’s About Buyers)

Did you know, among the information sources B2B tech buyers used in 2021, sales reps ranked fourth — after product demos, company websites, and user review platforms? Yikes. As Senior Director of Sales at Drift, it stings to know that sales reps aren’t the most trusted source of information for buyers. That’s our job, after all. But sales reps are having...

8 Ways to Start Better Conversations with Your Buyers

Knock, knock. Who’s there? Water. Water, who? Water you doing delivering unpersonalized experiences to your buyers? It’s the Revenue Era — where everything starts with a conversation! 🥁 Hey, it’s me, Elizabeth from Drift’s Podcast Network 👋 You may have heard my voice at the beginning and end of the first eight episodes of Conversation Starters. There,...

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