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Inside Drift: Meet Stacy Chen, Senior Associate Professional Services Consultant

Today we’re introducing you to yet another member of the Drift team. I know you’ve already met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, Britnee Laughlin, Sam Boyd, Allison Betito, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Alexa Nguyen, Zareena Javed, Chrissie Cronin, and Jason Richman. This...

47% of Buyers Are Frustrated by This One Thing. Here’s What You Can Do About It.

By 2025, 80% of all sales will be done through a digital channel – the clearest signal yet that buying behaviors have permanently changed. That means from buyer enablement to revenue acceleration, in this digital age, sales needs to do more than sell. Why? Because today’s buyers rarely lack information. So it’s on sales to affirm buyers’ decisions and...

3 Things I Learned About Marketing from Omar Johnson (AKA the former CMO of Beats by Dre) 

A few weeks ago, I got to see Omar Johnson – founder of Opus United and veteran marketer at household name brands like Apple, Beats by Dre, Nike, Campbell’s Soups, Chips Ahoy!, and Coca-Cola – present at Drift’s RevGrowth: Account-Based Engagement virtual event. My favorite part was when he talked about how he grew Beats by Dre’s revenue from $20 million...

The New Era of Marketing Is Here. Are You Ready for It?

Whether you realize it or not, we’ve transitioned into a brand new era of buying and selling. The COVID-19 pandemic not only changed the way we interact, but also what customers expect from companies when buying and engaging after purchase. It forced us to become digital-first and digitally native. We could not rely on billboards in airports to drive...

5 Things I Added to My Marketing Swipe File This Month: Ideas from Wistia, Panera, and Progressive

It’s going to be very apparent very quickly that I spent a LOT of time watching a LOT of videos in April. Let’s just call it “research” for this post. You’re welcome. If you’re catching this series for the first time, here’s a little behind-the-scenes of how we put it together. At Drift, we have a Slack channel called #marketing-swipe-file. It’s where...

Creative Intelligence Is the Secret to Doing the Best Marketing of Your Life (and It’s Not What You Think It Is)

In marketing, everyone needs to be creative. (Not just YouTube content creators and graphic designers.) We all adaptively respond, pivot, and innovate in big and small ways. And that is true creativity. We’ve talked about creative intelligence (CQ), and how sales reps can improve their CQ. Now let’s dive into what marketers can do to boost their CQ....

7 Virtual Attendee Stats to Help You Improve Audience Engagement

Audience engagement has always been top of mind for event marketers. And when virtual conferences took over the events industry in 2020, event organizers became even more hard-pressed to drive virtual audience engagement and deliver exceptional experiences for our attendees. As we strategize our event programming in 2021 and beyond, virtual events will...

How to Drive Scalable Growth in Today’s B2B Sales Organization with Artificial Intelligence

Editor’s Note: This article originally appeared on the Accenture blog here. When we talk to leaders of high-tech sales organizations today, we hear a recurring theme: They are being asked to do more with less. The “more” generally means: Expanding within high-value segments. Sales organizations are focusing investments to shift customers to new consumption-based...

Virtual Selling Assistants, A/B Testing, and a New Conversations Experience: This Quarter at Drift.

From AI-powered chatbots that help you make your sales team more efficient to A/B testing that lets you make data-driven decisions to a new way to start conversations that improves the experience for your site visitor – this was a busy 3 months for us at Drift. So today I wanted to spend time reviewing all the updates that are designed to improve your...

Introducing Drift’s Newest Podcast: The American Dream with Elias Torres

Hey everyone, there’s a new Drift podcast on the block. We’re calling it The American Dream, and I can’t wait for you to hear all about it. Who’s the host: Drift’s co-founder and CTO, Elias Torres. If you know Elias, you know he’s gonna bring the passion – and the energy. What you can expect: Each month, Elias sits down for an honest, authentic, and...

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