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Inside Drift: Meet Erick Maldonado, Senior Professional Services Consultant

Welcome back to Inside Drift, where we introduce you to all of the people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Zareena Javed, Stacy Chen, Lillian Frost, Josh Perk, Moe Lawson, Richard Wright, Andrew Jones, Sara Miller...

What is Growth Marketing?

Over the last few years, growth marketing has helped redefine the goal of marketing. Now, success doesn’t just come from scaling the top of the funnel and acquiring new customers. It’s about acquiring the right customers, getting them to stick around, and using all available insights to drive more engaged customers. But what does growth marketing actually...

What is Targeted Marketing? Benefits, Strategies, and Examples

What separates good marketers from great marketers? A sense of curiosity. The best marketers ask questions constantly. What would happen if we change this copy? What about sending our newsletter on a different day? Or how about trying a new channel altogether? But before getting into any talk about tactics or channels, the first question that great...

Reusable Blocks 2.0, Sales Rep Dashboard, and Reporting Enhancements: January Releases from Drift

Can you believe it’s already 2023? To be honest, we’re still getting used to it. 2022 showed us that it’s now harder than ever to build quality pipeline, and 2023 is going to be no different. With budgets tightening, we’re all looking for ways to be more efficient as we try to do more with less. That’s why, today, we are excited to share some updates...

Personalization: The Complete Guide

Have you ever received an email that reads like this? 👇 Hi, [First Name], I see you work at [company name] as [title] and may be interested in learning more about our services. Can we set up a time to chat? If you have, then you know how unlikely it is that an email like this is going to actually start a conversation. The truth is that’s still (still!)...

670% ROI (& 5 Other Reasons to Try Conversational Marketing in 2023)

You’ve read the headlines. Layoffs. Budget cuts. Everyone on your go-to-market team is feeling the palpable uncertainty around the economy – and along with it, the pressure to do more with less. But how do you generate more pipeline with less budget? How do you hit higher revenue goals with reduced headcount? And how do you maintain qualified lead volume...

The Top 10 Marketing Trends You Need to Know for 2023

We tend to think of trends as something that comes and goes. And while I won’t tell you you’re wrong for ignoring most fashion trends, when it comes to marketing…you should pay attention. Because the best marketing trends aren’t based on hype — they satisfy customer expectations, put new technology to work, and drive better results. Plus, the impact...

Drift Answers Your ChatGPT Questions

Just when we thought 2022 couldn’t bring us any more surprises, a new artificial intelligence (AI) software rocked nearly the entire tech world. ChatGPT, an AI bot developed by OpenAI, launched November 30. Its unique ability to answer questions, write code, and even compose poems has raised a lot of questions in the software space: Will it replace...

What Is Personalized Marketing? Top Strategies and Examples

Today’s top marketers are creative, customer-centric, and data-driven. Personalized marketing campaigns allow us to be all three at the same time. If you look around, there are so many different flavors to personalization, each with its own set of benefits. You might use a customer’s email activity to send personalized offers instead of just a generic...

More Customization in AI and Enhanced RealTime Dashboard: December Releases from Drift

It’s hard to believe 2022 is already coming to an end! Although we don’t have a crystal ball to predict the future, we can provide more insights to help you evaluate this year’s performance and prepare you for a successful 2023. So, to close out 2022, we are introducing enhancements in our Conversational AI and RealTime Dashboard. These updates will...

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