Running a small business means always being busy. You need to market your business to survive, but you don’t have time to try every tactic and tool to see what works best. Email marketing is a popular strategy, and an intriguing one for a lot of reasons. But many small business owners struggle to make […] The post Email Marketing for Small Business:...

Customers should always come first, but that can be easier said than done. When you’re a support manager or team lead at a startup, you’re keenly aware that resources are finite and time is limited. If you’ve made it here, you’re probably wondering: What kinds of customer communication tools are available? How can they help […] The post 7 Customer...

Customer-facing roles are vital. They shape the only interactions most people have with your company. So it’s essential to hire team members with the empathy and communication skills to turn a negative experience into a positive one. At the same time, you may not have the resources to hire a robust customer service team. So […] The post 5 Customer...

Providing great customer support is key to small business success. But answering the same questions day in and day out can take a toll, and pull focus away from other tasks. The good news is that over two-thirds of customers actually prefer to find answers on their own. A customer self service solution that’s efficient […] The post 8 Top Self Service...

Customers are a lot more likely to become repeat buyers when they experience outstanding service. However, it’s challenging to provide that level of service when managing emails through basic platforms like Gmail and Outlook. Overstuffed and unconnected inboxes, missed messages, and a lack of organization leads to frustrated customers and overwhelmed...

As a small business owner, you’re likely juggling a hundred tasks just to keep things running. Amid all that, competing with bigger companies can feel overwhelming. You might think you need a massive budget and lots of free time to create a brand that truly stands out. But the truth is that effective small business […] The post 7 Tips for Effective...