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How to measure retention correctly with cohorts (step by step guide with examples)

Understanding how to calculate retention correctly is key to growing every product.However, it is reported in different ways that may not be actionable or useful. For example:“Our monthly churn is 5% / We keep 95% of our users each month”While this reporting may seem helpful, the stage of a company matters a lot when reporting this way. This churn metric...

Tue Jan 5, 2021 21:16
4 reasons why LTV/CAC is not a great metric for early startups, and what to use instead

About the authorJeff (@JeffChang30) is a growth leader at Pinterest and active angel investor. If your US based software startup is looking for an angel investor who can help with all things growth, please reach out through email!IntroductionLifetime customer value over customer acquisition cost is one of the primary metrics that companies use to measure...

Tue Jan 28, 2020 02:28
The best metric for determining quantitative product market fit

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and angel investor. If your US based software startup is looking for an angel investor who can help with all things growth, please send over an email!IntroThere are many definitions of product market fit:Product market fit is your NPS scoreProduct market fit is when...

Mon Aug 5, 2019 10:25
5 Must-do's for building great SaaS SEO blogs

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and angel investor. If your US based software startup is looking for an angel investor who can help with all things growth, please send over an email!IntroPeople find software to buy on Google. Google rankings for popular SaaS terms have become so competitive now on...

Tue Jul 23, 2019 09:54
The most important growth metric for early startups

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and angel investor. If your startup is looking for an angel investor who can help with all things growth, please send over an email!As a startup, there are a lot of different metrics you could optimize for: how many signups you have, how much revenue you’re generating,...

Mon May 6, 2019 04:40
Build an impact focused growth team culture with win emails

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and also a growth advisor for various high growth startups. If you would like to chat about growth, feel free to send an email to jeff@growthengblog.com.IntroSending win emails is one of those quick and easy things that growth teams can do to build an impact focused...

Mon Feb 11, 2019 09:57

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