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4 reasons why LTV/CAC is not a great metric for early startups, and what to use instead

About the authorJeff (@JeffChang30) is a growth leader at Pinterest and active angel investor. If your US based software startup is looking for an angel investor who can help with all things growth, please reach out through email!IntroductionLifetime customer value over customer acquisition cost is one of the primary metrics that companies use to measure...

The best metric for determining quantitative product market fit

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and angel investor. If your US based software startup is looking for an angel investor who can help with all things growth, please send over an email!IntroThere are many definitions of product market fit:Product market fit is your NPS scoreProduct market fit is when...

5 Must-do's for building great SaaS SEO blogs

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and angel investor. If your US based software startup is looking for an angel investor who can help with all things growth, please send over an email!IntroPeople find software to buy on Google. Google rankings for popular SaaS terms have become so competitive now on...

The most important growth metric for early startups

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and angel investor. If your startup is looking for an angel investor who can help with all things growth, please send over an email!As a startup, there are a lot of different metrics you could optimize for: how many signups you have, how much revenue you’re generating,...

Build an impact focused growth team culture with win emails

About the authorJeff Chang (@JeffChang30) is a growth technical leader at Pinterest and also a growth advisor for various high growth startups. If you would like to chat about growth, feel free to send an email to jeff@growthengblog.com.IntroSending win emails is one of those quick and easy things that growth teams can do to build an impact focused...

The 2 most popular scaled growth channels for unicorn consumer companies - Part 2 (Referrals)

About the authorJeff Chang (@JeffGrowthEng) is a growth technical leader at Pinterest and also a growth advisor for various high growth startups. If you would like to chat about growth, feel free to send an email to jeff@growthengblog.com.Read Part 1: SEO here!IntroThe basics of effective referral programs are simple: if you invite another user, both...

The 2 most popular scaled growth channels for unicorn consumer companies - Part 1 (SEO)

About the authorJeff Chang (@JeffGrowthEng) is a growth technical leader at Pinterest and also a growth engineering advisor for various high growth startups. If you are interested in growth advising, please send an email to jeff@growthengblog.com.IntroThe highest valuation US consumer startups[wiki] currently are: Uber, Airbnb, Lyft, Pinterest, Coinbase,...

Bottoms up growth teams are the most effective growth teams at scale | Building a high impact growth team series

About the authorJeff Chang (@JeffGrowthEng) is a growth technical leader at Pinterest and also a growth advisor for various high growth startups. If you would like to chat about growth, feel free to send an email to jeff@growthengblog.com.IntroductionBottoms up growth teams are the most effective growth teams at scale. The main difference between bottoms...

Setting achievable and relevant growth goals | Building a high impact growth team series

   About the authorJeff Chang (@JeffGrowthEng) is a growth technical leader at Pinterest and also a growth advisor for various high growth startups. If you would like to chat about growth,...

The Intent/Ease Framework for Conversion Optimization

About the authorJeff Chang (@JeffGrowthEng) is a growth technical leader at Pinterest and also a growth advisor for various high growth startups. If you would like to chat about growth, feel free to send an email to jeff@growthengblog.com.IntroAlmost every successful conversion optimization falls into one of two categories: increasing intent or increasing...

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