How We Use Long-Term Memory and How it Informs Us Who We Are

The sensory, short-term, and long-term components of memory come from the well-established multi-store model of memory, first proposed by Atkinson and Shiffrin in the late 1960s (see below for the original paper). While not without its detractors, it is still the most commonly accepted description of how our memories work. The diagram shows the relationships...

Dec 2022

What is Sensory Memory and How Does it Work?

Sensory memory isn’t a “true” type of memory because it doesn’t involve the hippocampus, which is the part of the brain where most conscious memory is stored. However, we’d be a bit lost without sensory memory since, without it, we wouldn’t be able to use our senses in a meaningful way. For example, a flat panel display, like those used with most modern...

Dec 2022

What Types of Memory do we Have?

The focus of this lesson will be on how human memory is organized, along with a brief look at how it works. Our main goal is that you come away with a better understanding of how memory functions and some of its limitations so that we can be more effective as designers.The main topics are:Sensory memoryShort-term memory and the magical number sevenLong-term...

Dec 2022

How to use Sensation and Perception when we design

Although the terms sensation and perception are often used interchangeably, they have quite specific meanings. Sensations are the raw data from our senses, while perception is how the brain interprets them. If we understand how perception works, and how it can sometimes fool us, we can make better design decisions.This sounds pretty straightforward...

Dec 2022

How to Choose Between Responsive and Adaptive Design

Designers can choose between adaptive and responsive design to bridge the gap between devices and changing user contexts. Here you’ll learn the merits of each approach, so you’re in a great position to select an approach for your project.  What Are the Main Differences Between Responsive and Adaptive Design?Responsive design is, in theory, easier and...

Nov 2022

5 Ways to Use Behavioral Science to Create Better Products

A myriad of fields, skills and insights come together to create the overarching discipline of user experience design. Psychology and behavioral science play a big part in UX design because understanding people, the way their minds work, what they want and don’t want, will help us create better products and services and, consequently, more successful...

Nov 2022

UI Animation—How to Apply Disney’s 12 Principles of Animation to UI Design

UI Animation is a valuable skill in a designer’s toolkit. You can use UI animation effects to reduce cognitive load, as well as adding personality and charm to an interface. More importantly, animation will help you overcome language and culture barriers in interaction design. However, if done poorly, animation can seem distracting and even nauseating! So,...

Sep 2022

How to Get Started with UX Writing

Written content is a crucial part of UX design. Without engaging copy, your UX will suffer. UX writing is a reasonably new specialization in UX design, but the content has always existed. As the industry has begun to recognize the significance of UX writing and words as a design tool, many new exciting career opportunities have emerged. If you fancy...

Aug 2022

4 UI Design Tips Every Designer Needs to Know

User interface (UI) design can make or break any digital product. A user often won’t even notice when they interact with a great UI. They feel the visual appeal and simply trust it. On the contrary, a bad UI design can prevent the user from interacting with a product intuitively or at all and lead to a lack of trust.As a designer, you must master certain...

Aug 2022

Healthcare UX—Design that Saves Lives

UX design has the potential to improve people’s everyday lives. The stakes are even higher if you work as a UX designer in the healthcare industry. The health-tech sector is among the fastest-growing in the world, with expected revenue of USD 1,305.1 billion in 2030, according to Grand View Research. As a UX designer, you have the opportunity to help...

Aug 2022