5 Common Design Start Up Mistakes and How to Avoid Them

If you’re thinking of starting your own design company; here’s a list of common mistakes that people make during the start up phase and more importantly some tips on how to avoid these mistakes. This will save you time and money and quite possibly your sanity too.Failing to Define Your VisionAuthor/Copyright holder: Luke Saagi. Copyright terms and licence:...

Sep 2021

The ROI of UX – Customer Conversions

Welcome back to our series on the ROI of UX. If you missed the first part you can find it under the UX Daily tab on our website. Today, we’re going to look at a specific metric and how it might help you in your quest to show value in your work to the top brass:It’s a digital world and as the high street slowly evaporates in parts of the West; retail...

Sep 2021

Another 5 Awesome UX Practices that Will Help Your Project Deliver Great UX

Welcome back to this week’s series of awesome UX practices. If you haven’t caught the first 4 instalments; don’t worry – they can be found under the UX Daily tab on our website. Today we’re looking at UI design:Don’t Reinvent the WheelWhen it comes to UI design one of the simplest and most effective ways to cut down on workload is to take a look at...

Sep 2021

How to Communicate Clearly and Gain People’s Interest

You are an expert! If you want to move up in a company or convince people to support your ideas, you need to communicate your expertise and excitement clearly. Sounds easy, right? The problem is that the more expertise you have, the harder it can be to communicate. In this video, Don Norman shares his ideas for avoiding this problem. One is to start...

Aug 2021

If You Don’t fail, You’re Not Trying Hard Enough

In some cultures, people never recover from failure, and Don Norman says this is wrong. In other cultures, failure is seen as a way to learn. David Kelley, the founder of design firm IDEO, once said, “Fail faster, succeed sooner.” Don says this is good, but encourages us to take it one step further, and say, “Learn fast, learn frequently” because the...

Aug 2021

How Design Educators Can Help Designers in the 21st Century

The role of designers is changing. We continue to design products and services, but we also design more in the way of complex socio-technical systems and systemic challenges such as climate change, poverty and inequality. In this video, Don Norman makes the case that the way designers learn must also change. He says that design educators should partner...

Aug 2021

Don Norman on How to Move Up in a Company: Think Big!

How can you move up in a company? Learn the fundamentals of business such as statistics, finance, accounting, marketing, supply chain and administration. How do you do that? One way to do this is to get a Master of Business Administration (MBA) degree. But Don says you can also learn them without going to school. When you know these fundamentals, you...

Aug 2021

Which Skills Does a 21st Century Designer Need to Possess?

What is the future of design? Which skills will you need in the 21st century? In this video, Don Norman gives four examples of the tasks that designers might be doing in the 21st century, and the four types of designers that will be needed.“So there you are. Four different kinds of design problems, each of them requiring different skills and different...

Aug 2021

How Can You as a Lone Designer Start Improving the World?

Has Don Norman convinced you to work on important societal issues? As a lone designer, what can you do? If you are a new designer who has just graduated from design school, an experienced designer, or a designer who would like to shift your company’s path toward helping the world, there are ways to make these things happen. In this video, Don shares...

Aug 2021

3 Reasons Why Accessible Design Is Good for All

Most designers probably agree that accessibility matters: We want to create designs and interfaces that don’t exclude users with disabilities. There are plenty of obvious moral reasons that accessibility matters, but, unfortunately, accessibility considerations are often one of the first things to get cut when resources or time becomes scarce. From...

May 2021