How to Design Ethically: Expert Advice from Guthrie Weinschenk

As UX designers, we wield immense power to influence our users’ lives. We have the dual responsibility of catering to the interests of our users, as well as that of our sponsors (employers, clients and other business stakeholders). This can sometimes put designers in uncomfortable situations and raise questions about the ethical implications of our...

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8 Talks by Women to Inspire UX Designers

User Experience design, like so many other disciplines, has a lower representation of women as compared to men. Things are changing now, though. Slowly, but surely. From strategy to tactics and from ideas to actionable tips, here is a curated playlist of talks by, and stories of just some of the most influential voices in business, technology and design....

Mar 2021

How to Resolve Conflicts Between Design Thinking & Marketing

[[widget__template:customer-journey-map]] Use a Common Research TeamAs with the customer journey mapping exercise, a common research team for user and market research will help keep both designers and marketers on the same page. What’s more, it prevents duplicate efforts and brings cost savings to the company. Build a Single NarrativeThe end...

Feb 2021

3 Reasons Why Your Users Love (or Leave) You

As a user experience designer, you want to solve their challenges and problems. You research your target users, prototype your ideas, test your products for usability ... And importantly, you want your end users to benefit from your products. After all, what is the point of your efforts if no one will use what comes of them? Even the most user-friendly...

Feb 2021

Understand the “Why” of User Behavior to Design Better

You know what products and services you offer, or intend to offer. You likely have certain types of users in mind; you may have some demographic data and you may also have drawn a few personas. But do you know why people will buy your products? Why would they choose your product over your competitors’? If you understand your users’ underlying motivation...

Feb 2021

Design for Value: What is Conversion Optimization and Why Should You Care?

As designers, your product’s end users are your priority. Through your work, you advocate the user’s perspective to business owners so that business and marketing decisions fit well with the overall customer journey. But it is also important to understand the business’s perspective and deliver value to them. If the business is not sustainable, you cannot...

Feb 2021

Let’s End the Year on a High: Get 25% off UX Courses for the Whole of 2021

The end of 2020, for many of us, will be bittersweet. A year to forget, and yet, a time to hope for a brighter 2021. You might reflect upon the past 12 months with a sense of awe – juggling work from home and work at home. You might think ahead about your goals for the upcoming year. Or perhaps you’re excited and have elaborate plans to celebrate the...

Dec 2020

Why a UX Professional Should Have a Personal Development Log

Life’s busy isn’t it? Many of us spend so much time racing on to the next challenge that we fail to reflect properly on the things that we’ve learned reaching the last objective. One of the best ways to address is this is to develop a personal development log.What is a Personal Development Log?Author/Copyright holder: Unknown. Copyright terms and licence:...

Nov 2020

Designing the Smallest Possible Thing

We conducted research with hundreds of people working on agile teams about their experiences in order to understand some of the biggest design problems they encounter. Designers who work in sprints of one or two weeks can be under pressure to deliver fast, skip research and cut corners, which can pretty quickly ruin a product’s user experience. One...

Nov 2020

Be Afraid! The Silent Role of Fear in Decision Making

Fear plays such a dominant role in our lives that several businesses and products have succeeded on the back of this single emotion. Here’s a look at some of the fears that affect our decision making, how businesses and products exploit these tendencies to their advantage, and how, as a designer, you can apply this knowledge in your work to design better...

Oct 2020