A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. It sets a clear measure of success. But many teams struggle to set the right outcome. Whether they have a hard time negotiating with stakeholders, feel pressure to commit to multiple outcomes, or unintentionally assign themselves an output instead, this...

I’m hosting a lineup of free events throughout August! I’d love for you to join one. August 6th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I outlined in my book Continuous Discovery Habits. We’ll cover: The difference between discovery and delivery My definition...

When we interview customers, our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise known as opportunities) which will inform our product decisions. But what happens when you hear a story that stands out from the rest? Maybe the customer tells you explicitly...

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. Don’t get me wrong. I’m a big fan of generative AI. I use it daily in both my personal life and at work. But when we use generative AI to replace customer interviews, to generate opportunity solution trees, or to do our thinking for us,...

Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up. Whether you encounter technical...

Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. The goal is for a product trio to represent balanced perspectives...