News & Analysis on Big Data, the Cloud, BI and Analytics
Big data has been a gamechanger in the ecommerce sector in recent years. One of the biggest benefits of using big data to create a successful ecommerce channel is that it helps show which products are performing the best. There are a lot of ways to use big data for an ecommerce business model. It can be particularly useful to use big data to...
2d
Artificial intelligence has made marketing a lot easier. Savvy marketers are using AI technology to expand their reach through digital media. One of the ways that marketers can use AI to get more sales and exposure is through podcasts. AI has made it easier to optimize their podcast marketing strategies, which can be beneficial in numerous...
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With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data? Big data can...
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Analytics is quickly changing the nature of the marketing profession. Savvy marketers are finding increasingly creative ways to use data analytics to give themselves a greater edge. Data analytics is especially important for more complex marketing channels, such as marketers operating in multiple regions. Multi-location marketers can use...
3d
Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives. There are a number of platforms that use big data to help marketers reach their...
5d
Big data is leading to some major breakthroughs in the modern workplace. One study from NewVantage found that 97% of respondents said that their company was investing heavily in big data and AI. Maintenance management’s primary focus has always been maximizing the quality, effectiveness, and quality of equipment in an organization. And this...
6d
Big data has become a very important for modern businesses. Franchises are among the businesses that have benefited from major breakthroughs in data science. A lot of franchises rely on data technology. Some big data startups even specialize in serving franchises, such as FranConnect. Smart franchise owners can also find ways to use big...
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You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables...
6d
Data security has become more important than ever. As a business owner, you can’t afford to overlook the importance of a sound data security strategy. Data Security Strategies that Your Business Should Follow in 2021 Running a business is more than just making sales and calculating finances. You also need to be on top of security....
6d
Utilizing cloud services is no longer an option for businesses— it is a necessity. In 2021, cloud computing infrastructure will dominate the IT space and take over business cloud services. However, it is important to understand the right cloud computing practices to follow. The growth experienced by Microsoft Azure is tremendous compared to...
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