SmartData Collective

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Can AI Enhance Phishing Attack Detection?

Since the start of the COVID-19 pandemic, work conditions have changed substantially. In particular, white-collar workers are almost exclusively working from home. More significantly, though, these workers have become the targets of phishing attacks, as various bad actors recognize the lower security threshold of home computer systems. Such attacks...

Marketing Experts From Neil Patel To Guy Kawasaki Emphasize The Importance Of Big Data

Big data evangelists have made a lot of bold claims about the growing importance of data science in recent years. They have talked about the growing use of big data in almost every field, including marketing. They have been joined by a number of marketing experts in recent years as well. You can find a number of leading marketing experts...

Why Security Validation Is Vital As Organizations Become More IoT Driven

Organizations are increasing their adoption of devices connected to the Internet-of-Things (IoT). Gartner predicts that by the end of 2020, 5.8 billion enterprise and automotive IoT endpoints will have come online. However, this rise in adoption has become a cybersecurity concern. IoT devices are being actively targeted by hackers and threat groups....

5 Ways Data Can Fuel Your Online Marketing Strategy

The lives of digital marketers today are significantly more straightforward than they were just a decade ago. Today, they have access to a variety of tools and cloud-based platforms to automate and streamline marketing-related tasks. One of the newest trends in the marketing landscape is data. Marketers around the globe take data as the most critical...

EKU Notes Data Analytics Is Crucial For Health Awareness For Businesses

Eastern Kentucky University recently published a very well-thought piece on the invaluable benefits of data analytics in workplace health. Some of the companies that use big data to improve workplace safety might surprise you. Shell Corporation is one of the companies that received the most publicity for its use of data analytics. They discovered...

Data Analytics Is Changing The Game Of Golf Forever

We have talked about how big data is used to improve the sports industry. However, we thought it might be good to focus specifically on golf. Like in all sports, data analytics have become a key feature in golf, not just forecasting results, but in the progression of skills. Big data has been playing a huge role for businesses, but its purpose...

Data Cable Experts Become Dominant Partners In The Digital Era

Global News Wire released an interesting finding last year. They showed that the structured cable market is going to grow by over $3 billion by 2023. Your company is going to be more reliant on big data than ever in the coming years. You need the right infrastructure in place to handle your big data, which entails using sophisticated data...

How To Enhance Your Jira Experience With Power BI

Jira is one of the best and most common tools that agile software developers use to handle projects effectively and save time for managers by automating routine administrative tasks. As to Power BI from Microsoft, it is one of the quality business intelligence (BI) services that provide analytical insights helping enterprises take critical decisions,...

How Data Science Is Revolutionising Our Social Visibility

Artificial Intelligence has the potential to revolutionize the social visibility of brands, paving the way for more incisive approaches towards marketing.  The huge potential of AI in social media has led to Markets and Markets forecasting that the industry of deep learning, machine learning and NLP within sales marketing, customer experience...

Is Data-Driven App Development a Viable Business Model During the Pandemic?

Countless economists and technology evangelists have discussed the importance of big data in surviving the pandemic. We have previously written about the usage of big data in contact tracing and treating COVID-19 patients. However, there are some other important benefits of big data during this unprecedented crisis. Big data has also created new opportunities...

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