Digital Marketing > The Marketing Strategy Blog
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The best Generative AI tools for writing marketing plans and strategies?

From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other ….. The post The best Generative AI tools for writing marketing plans and strategies? appeared first on Smart Insights.

Fri Mar 22, 2024 13:19
6 categories of laws on social media and digital content marketing

Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, ….. The post 6 categories of laws on social media and digital content marketing appeared first...

Tue Mar 5, 2024 14:04
Personalized marketing in a competitive environment for brands and e-commerce retailers

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant ….. The post Personalized marketing in a competitive environment for brands and...

Thu Feb 1, 2024 10:53
Digital advertising trends: Cookieless advertising is coming, are you ready for it?

How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the ….. The post Digital advertising trends: Cookieless advertising is coming,...

Tue Jan 2, 2024 18:31
Finance content marketing: How to create awesome content for the finance sector

What’s the secret to a successful finance content marketing strategy? Find out with 5 foolproof tips. The finance world can be a tough place for a marketer. Creating inspiring finance content marketing that communicates your brand's messages, engages customers and ….. The post Finance content marketing: How to create awesome content for the finance...

Tue Dec 19, 2023 15:07
Example of how to structure a Go-To-Market (GTM) Strategy plan – template download

Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. ….. The post Example of how to structure a Go-To-Market (GTM) Strategy plan – template download appeared...

Tue Dec 19, 2023 14:07

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