Every PPC Metric Under the Sun (+How to Improve Each & Every One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform. Luckily, a lot of the hard work is done for us...

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62 Free Marketing Templates You Didn't Know You Needed

Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer...well...let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates. When you're starting from scratch and you find a template. I know that I would be lost and alone without...

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Can We Trust View-Through Conversions? An Experiment Reveals!

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to help us out with that...

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NEW Paid Search Advertising Benchmarks for 2021

In today's day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the highest purchase...

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What Growth Marketing Really Means (+22 Strategies to Do It Right)

To many business owners and marketers, the term "growth marketing" may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing?  Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth...

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7 Ways to Combat Rising Facebook CPMs Due to iOS 14

As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I've observed in my clients' accounts: that CPMs are rising. So in this post, I'm going to: Tell you why your Facebook...

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7 [Non-Generic!] Customer Engagement Strategies & Examples

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone in thinking this way. ...

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7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy features and the certain death of cookies next year. The Facebook Pixel To help remedy this, Facebook has introduced the new and...

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Google Adds Data Back to Search Terms Report—What's the Catch?

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they placed on the data. I was among many advertisers...

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The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself has clear copy, or the content around it gives the proper context. ...

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