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4 Smart Ways to Get to Know Your Post-COVID-19 Customers

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way businesses present their products and communicate with their customers also needs to change....

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill...

Get More Google Business Reviews With These 16 Tried & True Tactics

It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity,...

How (and Why) to Use Branding to Supercharge Your Advertising

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often...

How to Create at-Home DIY Marketing Videos While Social Distancing

Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs. Especially during these strange and uncertain...

17+ Free and Creative September Marketing Ideas

They say a relaxed mind is a creative mind, but it's hard to come up with creative marketing ideas when you're running a business. Luckily, there’s a slew of awareness themes, observances, and holidays each month of the year that can save you from having to start from scratch. In fact, you can find a national day for just about anything (e.g. National...

The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)

How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well. With a strong presence in both...

Google Reduces Visibility in Search Terms Report: What You Need to Know

On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate concern among advertisers and agencies, who rely on the report’s insights to optimize their Google Ads performance. There...

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature within the LinkedIn Campaign Manager allows you to view your ad traffic...

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And if the phrases (and hats) fit, then your to-do list is a...

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