Google launched a significant core update on August 15, 2024. Since that time it’s been bumpy waters in the Google search results, as you can see from the search engine volatility tracker from Semrush: Source So what happened with this core update, what do you need to know, and what can you do to ensure your site doesn’t fall off the search results?...

Whether you’re a business or an individual content creator, it’s no secret that YouTube is an insanely powerful channel to drive awareness, build an audience, and generate revenue. That’s because YouTube has over 2.7 billion active users who watch over a billion hours of videos every day. Many of them say it’s their favorite platform for researching...

Whether you’re just taking over a new account, providing an extra pair of eyes for someone else, or needing to take a step back on an account you’ve managed for a while, a Google Ads audit is a great project to take you back to the basics and make sure you’re crossing all the t’s and dotting all the i’s. Everyone conducts audits differently, and every...

Search query analysis is a regular task that you should be completing for any search campaign that you have in your Google Ads account. Depending on the volume of traffic that you have coming through your campaign, this could be a task that you do once a month, every other week, once a week, or maybe even a couple different days a week. The easiest...

Advertising on LinkedIn is an effective way for both B2B and B2C businesses to reach prospective customers. But, like most advertising platforms, it can be difficult to understand how much you should spend on LinkedIn ads to see the best results. What’s better is to understand how the LinkedIn ads platform works when it comes to bidding and budgeting...

Content marketing is a machine that needs a constant input of new content to get a linear output of views, visits, and leads. It’s hard to scale results without an equal amount of work. That is unless you reuse elements from one piece of content to create dozens of new assets you share across many channels. That’s precisely the type of content repurposing...