Here’s a little secret about TikTok fame and fortune: pumping out hilariously addictive video clips is only half the battle. To get your content in front of a big audience, grow your follower count, and mayhaps even go viral (), you need to understand TikTok SEO. “Wait, like the search engine optimization I use to get my website on the front page of...

As many smaller websites and independent publishers have found out recently: Google has made many changes to their algorithm and their search results. They are attempting to simultaneously deal with a rise in AI-generated content by website owners and aggressively incorporating their AI into all kinds of search results. In many corners of the internet...

Google’s been yanking our chain about deprecating cookies for the last four years. They even started their phaseout in January of this year only to reverse their long-held stance and say JK—cookies aren’t going anywhere. Google recently announced that it will be proposing an “updated approach” to the user experience on Google Chrome instead of deprecating...

At this point, pretty much everyone is aware that Google is the biggest search engine in the world. With a nearly 92% global market share, it’s pretty obvious that if you want to attract new customers, it’s a safe bet that many of them are on Google. But then the question becomes, what should businesses be doing to reach those users? How do you “get...

The absolute search page chaos that followed last September’s Helpful Content Update seemed to strike indiscriminately. Several small, independent websites and institutional organizations lost half or more of their organic traffic overnight. Since the September shakeup, I’ve seen the best marketers use a two-pronged strategy. First, they diversified...

If you’re looking to grow your brand’s reach with more creative content strategies, you’re probably already considering YouTube. And it’s worth a try. In fact, the Content Marketing Institute found that YouTube is an effective marketing channel for 86% of B2C brands, and for 22% of B2B brands, YouTube is their top-performing channel. But when you’re...