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Get Started With Pinterest Video Ads: Here’s How

If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform. Personally,...

How to Improve Performance with Google Ads Price Extensions

Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase our price for specific products or services to any user who may...

19 Tips for Highly Effective Marketing Meetings

Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar. Image Source The good news,...

The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic. In this post, we’re going to cover...

10 Ways to Rank Higher on Google Maps

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will...

How to Improve Each Stage of Your Ecommerce Sales Funnel

The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site's visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help you optimize your digital...

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here's How

Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way to target audiences...

The Complete Guide to Instagram Filters

There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your average iPhone owner who has simply become a master of Instagram filters. Whether you’re just starting to dip your feet in the world...

6 Tips for Hosting Can't-Miss Virtual Events

Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits: Virtual events take less of a budget to host. Virtual events are more accessible. Involving more people and spending less money sounds great,...

9 Ways to Manage Your B2B Social Media Like a B2C Champ

While social media is a key marketing channel for any business, consumer-focused community management just seems, well, fun. In fact, unless you’re a social media strategist for a B2B company, I’d bet that most of the brands you follow on social are not your software companies (eek), or financial firms, or office management apps. However, as a social...

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