7 Content Marketing Trends to Watch in 2021

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing trends...

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3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others....

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20 Super-Festive December Marketing Ideas to Try This Month

December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year. While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But, with the...

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4 Ways to Help Black-Owned Businesses Survive & Thrive Now

By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis of the impact of Covid-19 on Black businesses...

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17 Proven Ways to Boost Holiday Sales & Revenue in 2020

For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season is coming in just a few weeks. As a time when consumers become extra enthusiastic about shopping,...

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CRM: What Your Small Business Needs to Know About Customer Relationship Management

You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven't, don't worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for. ...

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What is Google AMP and Do I Need It for SEO?

According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it's more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect pages that load slowly or that have a high bounce...

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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them. It's for this reason that from the start of your campaign...

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10 Expert Tips to Optimize Your Google Local Advertising

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin...

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The 30 Best Ways to Promote Your Business in 2021—With or Without Money

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless (read: overwhelming). ...

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