NEW Optimized Targeting in Google Ads: What You Need to Know

Relying on search keywords to bring in all your paid traffic just doesn't cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers...

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The Easy Guide to Google Ads Image Extensions in 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them a visual component and make them more appealing. ...

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3 Tips to Deal With Facebook's Aggregated Event Measurement

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain. Going from unlimited to only eight events really shakes things up, because conversion events can be used...

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Does Google Ads Quality Score Still Matter in 2021?

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all...

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4 Practical Ways to Use AI in Marketing (& Why You Need To)

We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just being growth-oriented and data-driven will not cut it anymore. In order to scale up your marketing results, move fast, and be ready to beat your competitors,...

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3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into a placement you’ll want to exclude. So, any tool to streamline...

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8 Steps to a Lead-Generating Content Marketing Strategy

If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy. Today, we’re going to cover: What...

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How Much Do Facebook Ads Cost in 2021? (+Ways to Save)

While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the most of your budget, understanding the world of Facebook...

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6 Facebook Ads Updates To Be Excited About This Summer

Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it's great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates! Today, we’re going to walk through the six most recent changes in Facebook ads, including:...

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57 Easy & Engaging August Marketing Ideas (With Examples!)

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights. We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we're coming at you with: A list of August awareness causes,...

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