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What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that you’ve been hearing about one thing in the news lately: Big Tech layoffs. Microsoft, Google, Amazon. It even has its own hashtag #layoffs2023. Mass layoffs of any kind are unsettling no matter how applicable they are to...

Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)

Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion paths...

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)

A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a lot and one of the areas I covered was that of being a surprise business consultant in addition to a PPC consultant. When a client asks you a question that has nothing to do with PPC… It seemed like an area that other PPCers...

7 Ways to Optimize Your LinkedIn Ads for Peak Performance

LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need to make sure you’re taking advantage of every feature, setting and strategy to get the most out of your budget. Lucky for you, that’s what I’ll be covering in...

How to Create an Editorial Calendar (Tips, Tools, & Free Template!)

Being a content creator can be overwhelming. Keeping up with blog posts, guides, and everything else on the agenda is hard work! Now, imagine a system that keeps track of all the content you want to create, all the steps you have to take when creating it, and where each piece of content is at in its creation process. Sound like a distant dream?...

10 Ways to Optimize Your Performance Max Campaigns for Real Results

Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it can be a super effective campaign type if you know how to fully leverage it. Image source...

These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023

In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and emerging technologies and strategies. There’s blockchain, AR/VR, live streaming, short-form video, and more. Many of these trends have already made their debut in previous years but are picking up momentum and evolving...

13 Brilliant Restaurant Website Designs to Copy in 2023

Last weekend, I was on the road and starving after a morning of errands. I pulled out my phone and after rooting through a mess of confusing navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading home to settle for a sad bowl of cereal. I blame all-too-common terrible restaurant website design, and I’m not the only...

6 Tips for Effective Bid Management in a World of Automated Bidding

If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but with a number of nuanced ideas about...

How to Generate Leads: 41 Strategies That Work (Paid & Free!)

Think about the last big ticket purchase you made. Did you find out about the business or product and then immediately become a customer? 61% of marketers say generating traffic and leads is their number one challenge. Table of contents What is lead generation? Lead generation basics How to generate leads with your website More ways to generate...

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