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5 Ways to Personalize the Ecommerce Customer Journey for Better Returns

As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of standing out. If you want to improve your customers' experience, cultivate a connection...

10 Cost-Effective (and Sanity-Saving) Marketing Automation Tools for Small Businesses

There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again, there are so many automation platforms out there, it can be difficult to decide. To...

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce. While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you...

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, Custom Intent Audiences and Custom Affinity...

6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may...

Are You Ready for Mobile-First Indexing? 5 Things to Check Now

The recent history of “mobile-first” algorithm updates is a busy one. Over the last several years, Google has made a deliberate effort to not only return more accurate search results for queries made on mobile devices, but also to prioritize rankings based on which websites perform best on mobile devices. We had Mobilegeddon back in 2015, when Google...

Our 7 Favorite (Free!) Local Marketing Resources for 2021

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like? For local businesses who often don’t have a dedicated...

4 Ways to Collect Valuable First-Party Data in a Cookieless World

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found in the links above, and the ultimate impact is a bit of a wait-and-see...

How to Supercharge Your PPC Performance Using LinkedIn Audiences

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers. ...

Instagram SEO: 4 Ways to Rank Higher in 2021

Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, and it gets longer with each passing year....

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