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Looking At Art To Get Inspired (5 Ingredients Breakdown)

You've found something you love. It's natural to want to understand what makes it work, what makes it so good, so that you can improve your own work. Just like a succulent dish, there's a recipe to every great piece of art. You can find it when you take the work, and break it down into smaller pieces. In this video, Chris shows you how to find the five...

Five Essentials for Brand Style Guides - NEW Resource Promo!

Get the Style Guide Kit: https://geni.us/style-guide-kit This one time (at band camp?), a logo I designed was butchered. But that experience led to an epiphany: I didn't set my client up for success. I didn't give him the information he needed to make visual decisions for his brand in the future. I just sent him the logo files in a zip folder and...

Don't Take Your Clients For Granted

The secret to any successful business is the strength of your customer relationships. In this episode, we dive deeper to examine why many people get this wrong. Fail to focus on value and great customer service and you're inviting someone else to steal your client away. "When you do more than you're paid for, eventually you'll be paid more than you...

How To Talk To Clients & Get To Yes: Role-play w/ Melinda & Mo

Stay curious. Ask more questions. Be slow to give advice and stay in the diagnostic phase for as long as possible to build rapport. Focus your attention on what the other person sees a "home run". Full Video: https://www.youtube.com/watch?v=lcs8zengUxU Melinda Livsey @Melinda Livsey (@melindalivsey on IG) Mo Ismail @moismai Want to get...

8 Core Business Concepts You Need To Know (10min MBA)

If you're thinking about starting a business, learn from self-made entrepreneur, Marcus Whitney, and his eight core business concepts that are essential to running a successful business. 0:00 - Intro 1:03 - Leadership 1:41 - Finance 2:18 - Operations 2:48 - Growth 3:30 - Product 4:04 - Service 4:47 - Sales 4:57 - Marketing Buy Book...

TikTok For Business

Is TikTok right for YOU? With all of the attention that TikTok has been getting in the media, both positive and negative, many of us are wondering: Is it worth spending the time to create content on the wildly popular platform? Is it just about kids who sing and dance better than you? What if you can't sing or dance? What if you are CREATIVE? TikTok...

How To Create Your Own Luck

Aren't successful people just lucky? They're at the right place at the right time and that's not something you can prepare for. Or is it? Guest Marcus Whitney has this philosophy "Business is a sport" and requires deliberate preparation. It's your job to show up, ready to give your best performance at every moment. Is it harmful to attribute success...

The Future Of Education (Panel Discussion)

We're going to have a panel of 4 educators from different backgrounds to discuss the future online education. They'll be discussing recent news covering how schools/universities are being impacted by COVID, SWOT analysis: Strengths, Weaknesses (internal), Opportunities, Threats (external) to what you’re currently doing as an educator. Make sure you...

How To Get Clients You Want To Work With (Role-play)

Mo Ismail + Melinda Livsey asks for practical business advice on how to get clients you actually want to work with. How flexible should you be while not appearing to be desperate? How To Nail The First Client Interaction Greet them with awesome energy. Build rapport. Ask them what their objectives/goals are and why they're not doing it themselves...

Use This Sales Technique The Next Time You Pitch

Probably the best example of how two competing firms pitch a new client. Here's the breakdown and the strategies that both used to win. Be the first to raise objections otherwise you will appear defensive in the eyes of the client. It seems odd, almost counterintuitive to actually bring up something that you're afraid that the client might ask. FBI...

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