To put it kindly, it might seem impractical to enter the crowded sparkling water market today. To put it bluntly, it might seem absolutely batshit. LaCroix. Perrier. Topo Chico. Bubbly. San Pellegrino. Spindrift. There are dozens of value brands, private labels, and beyond. So how did the oddball upstart Aura Bora—with its eccentric packaging...

Canada’s Army introduced a secondary logo that has people asking “How much did you pay for this?” The logo is a detail from the Canadian Army’s new “Canadian disruptive pattern multi-terrain camouflage” in brown with a brown Canadian maple leaf. Online, people said it looked like a Lego moose or something from the video game Minecraft after the...

In a warehouse at the University of Maine, there’s a gigantic new additive manufacturing machine named Factory of the Future 1.0. And if its developers are right, it could become the new way that many things get built. Ostensibly, it is a 3D printer, with a complicated nozzle attached to a maze of wires that hang down from a long steel chassis...

When we think of the shoe-obsessed consumer, our minds tend to go to women like Sex and the City‘s Carrie Bradshaw, who opted for Manolo Blahniks over a mortgage. But there’s a large segment of men who also obsess over shoes: specifically, the 23.5 million tradespeople—80% of whom are male—who work in construction, manufacturing, and warehousing. These...

A light fixture made of seaweed. A dreamy, psychedelic laundry machine. A hairy bench fashioned out of agave leaves. All of these objects appear in the new book Designed for Life: The World’s Best Product Designers, published by Phaidon Press. The book is a global survey of 100 of the most innovative product designers making waves in the creative world...

More than 500 songs on Spotify namecheck Budweiser in their lyrics. With a new campaign in Brazil, the King of Beers is turning these tunes into actual ads on the streaming platform. “UninterruptAds,” made with Africa Creative Agency, use complete songs mentioning Budweiser as ads on Spotify’s ad tier, in an effort to minimize the blatant interruption...