As the digital landscape evolves, there’s a belief that the corporate website is decreasing in importance. After all, corporations have access to social media, mobile apps, and numerous online platforms, so interacting with customers through a website isn’t as common as in the past. However, corporate websites still play a role for companies of all...

Think SEO is all about keywords and backlinks? Think again. Google’s new Generative AI is here to shake things up, and if you’re not ready, you and your content might get left in the dust. This isn’t just another algorithm tweak—it’s a whole new ball game. We’ve been tracking the evolution of search engines for years, but this latest rollout from Google...

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your future marketing strategy can be a challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits can maximize their reach and increase their ROI. In other words, when you...

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool...

Picture this: You’re scrolling through your favorite blog, and suddenly, the content takes a weird turn. It feels off, maybe even a bit biased. You might think, “What’s going on here?” Well, welcome to the world of biased AI in content marketing. AI has become the shiny new tool in every marketer’s kit. It’s supposed to make our lives easier, but if...

A picture might be worth 1000 words, but you might as well be speaking gibberish if your images aren’t engaging and relevant. Images highlighting and accentuating the writing should accompany your content, keeping the reader on track and providing additional value. When it comes to content marketing, selecting the right pictures or graphics is a vital...