Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. The company was founded early last year and only has...

It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total […] The post How CTV Publishers Can...

Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more cheaply than they can through direct campaigns on social platforms. The post This Startup Wants To Capitalize By Undercutting Social Video Prices appeared first on AdExchanger.

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US. The post Measure Me...

Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […] The...

MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative. The post The Ad Spend Tea Lives; Can AI Generate A Good Idea? appeared first on AdExchanger.