Popular England and Arsenal player Declan Rice is credited by Müller Rice for playing a key role in the brand’s 9% value growth last year. This new campaign shows him promoting Müller Rice’s Protein range, with special builds that “demonstrate” the superhuman benefits of consuming more protein. Here he is lifting a car while he … The post Müller packs...

Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in the Gutter Bar might be forgiven for wondering what sort of festival they were at. Yesterday it was its groovy new AI-powered Production Studio (with Nvidia, now astonishingly the most valuable company in the world), … The post WPP teams...

After years spent in a humourless wilderness, advertisers are re-embracing comedy. Why did it take them so long, one might wonder? Wasn’t it David Ogilvy who said if want to get your wife’s attention, show her a funny cat video. Possibly not. But humour is a marketing 101 nonetheless. While it’s a bit of a … The post Jane Austin in Cannes: marketing...

It was the Entertainment and Craft tracks tonight and Germany – which has won more Lions than the UK so far – took home two of the top awards, while Marcel’s “WoMen’s Football” got the recognition it was probably expecting after making nearly every predictions list. Gaming “The Everyday Tactician” for Xbox Games Pass  by … The post At a glance: Cannes...

WPP has unveiled one of the first fruits of its dive into AI in Cannes, the not terribly originally-named Production Studio. The AI-powered studio, developed with WPP production company Hogarth, uses the NVIDIA Omniverse development platform and OpenUSD for generative AI-enabled 3D workflows. The full launch follows a pilot exercise with clients including...

Can the UK put in a good team performance at Cannes this year? The country has slipped to third position behind France (the US is top) in the WARC rankings, so the UK Advertising Exports Group (UKAEG) is working to boost the UK’s reputation, with help from VCCP. This poster highlighting the UK’s 2023 tally … The post Three Lions or Gold Lions? VCCP...