In December 2023, the Chengdu 2025 Organising Committee (OC) initiated a national contest to create the logo, mascot and slogan of The World Games 2025. There were 3,562 logo entries, and in early April 2024 a meeting was convened in Chengdu to narrow the entries down to ten finalists. Following professional refinement, five candidate emblems...

The Zelman Meats logo, designed by Sam Lachlan of Red Dot Studio, identifies Misha Zelman’s steakhouse in Knightsbridge, London. Speaks for itself. Red Dot Studio elsewhere on Logo Design Love with their excellent work for Flipper Taps.

Shoop is the brainchild of Noam Oppenheimer, an Israeli architect with a burning passion to bring hot soup to the people of central London. Alongside chef Brem Gil, their mission is to serve up delicious soups (and sandwiches and salads) freshly made every day from seasonal ingredients. With a site secured in Fitzrovia, the biggest challenge was...

A new book by Steven Skaggs dropped through the letterbox, titled The Hidden Factor: Mark and Gesture in Visual Design (2023). It’s by no means logo-focused, but that’s good, because logos are, after all, pieced together using the same marks that make up all our visual surroundings, and it’s useful to step back once in a while and recognise that....

Logo Rhythm: Band Logos that Rocked the World (on Kickstarter) features more than 90 design stories behind iconic band logos from the 1960s to present day. “Many of the band logo design trailblazers are no longer with us. Some of their stories have been lost in the mists of time. Logo Rhythm does its damnedest to put this right. To give credit...

How did the Wonka logo project come about, and what were you responsible for? I was approached for the work mid-2022 by an old design director of mine, Stephen Goalby. He had since moved on and was heading up the animation department at Framestore. I’d demonstrated a lot of calligraphy and crafted type skills at the agency where we worked together...