Apple VP of marketing to Ad Week (via 9to5Mac):Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.Yup,...

Look, I’m not going to sit here and tell you that Apple selling 4 Apple Pencils is great. It’s more confusing than it ought to be, but this week’s iPad event clearly showed me how this is going to play out in the near(ish) future.Just look at the 2024 iPadsIf we pretend that the brand new iPads are the only iPads that exist, this is what the page looks...

Kenneth Shepard writing for Kotaku: Apple’s New iPad Ad Sparks Loud, Immediate BacklashThe intent is obvious. Apple wants to communicate that all these creative tools and works are available within the tiny tablet. But the visual of countless instruments, statues, and other pieces of art being destroyed to make this point doesn’t sit well with me, or...

Marvel Studios: Marvel Studios and ILM Immersive Announce ‘What If…? – An Immersive Story,’ Coming Exclusively to Apple Vision ProMarvel Studios and ILM Immersive announce What If…? – An Immersive Story, the first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro.I think that visionOS should get better at doing more traditional...

I found myself watching the original iPhone announcement today, and I know it’s cliche to say, but damn is that a remarkable presentation. Steve Jobs so clearly presents the current state of the world, explains the problems with the current state, and then proceeds to explain how they’re solving all of those problems in a genuinely revolutionary device....

Why do iPads bring out a very specific reaction while other products don’t?