The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. These days, that can be very difficult to do. One of the biggest problems that we are facing is...

TicTok product managers have to deal with new rivals Image Credit: HS You Is there any app that is hotter than TicTok? I mean go just about anywhere these days and you’ll find kids and adults with their noses buried in their mobile phones watching short videos that have been made for the TicTok platform. This would be a great product...

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit. I’m pretty sure that they...

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product...

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. As markets and products change and evolve, it can be very difficult for us to lift our heads up and realize that things are now different...

Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. However, there is a bit of a problem with this plan. If our product becomes too popular, there will be other companies that start to make copies of...