Here is a recap of what happened in the search forums today...

Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft's AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform.

Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query.

Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update.

One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to "Send a link to this page" by clicking a big blue "Share" button.

Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed "Sites" to "Websites."