Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London on Wednesday...

Sports media company Minute Media--owner of The Players Tribune, FanNation and 90min--is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand after acquiring its licensing rights in March. Minute Media announced Thursday it is rebranding FanNation to On SI. It also folded its sports media...

Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with...

As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans' online experience evolve. From fans reading...

We've grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf--and, perhaps inspired by politics, because the one who shouts the loudest gets the most attention. In reality, consumers have shifted their decision-making criteria about product purchases to include more than...

At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But...